Digital Marketing Matters BlogWe cover content strategy, conversions, testing, & digital marketing, with niche focuses in Hotel, Healthcare & eCommerce Marketing
Webdirexion focuses on Content Strategy, Conversion Rate Optimization, Digital Advertising, Split Testing, CRO WordPress Responsive Sites, SEO & Content Marketing and Smart Automated Marketing with MailChimp…
We help our clients succeed in email marketing using Mailchimp, which is a web-based email marketing SASS. This incredible platform helps you design and share newsletters, and offers advanced automation including trigger based auto-responders and ecommerce integration (we also build ecommerce sites with WooCommerce). In addition to getting you set up on MailChimp, we help you integrate your Mailchimp with services you already use, such as a CRM.
Content Marketing… Inbound Marketing? How do you win your marketing race? Over the past few years, there were a few marketing strategies that proved to be relatively successful. Nowadays we like the R.A.C.E. model for Reach, Act, Convert, and Engage. This produces a smart sales funnel that increases leads and sales.
A successful website is a combination of many factors, and we know exactly what is needed! Check out some of our latest web design products to see what we have to offer. No matter your industry, we can build you a website that your customers will love.
What might pull in an extra qualified visitor and lead to a sale? How should you use a Google Ads campaign strategically in your marketing mix? Adwords is a great bet for two strong reasons: people actively searching usually have stronger buying intent; and you can get good position when SEO is just starting or not ranking well for particular terms.
CRO — Conversion Rate Optimization. It is the C word in R.A.C.E. — the marketing strategy we use for all our clients (Reach. Act. Convert. Engage.) using our Webdirexion Surge System™ solution. It is the single set tactics that leads to best ROI, meaning more leads and customers.
How do you make your Content Marketing pay off? We use the “R.A.C.E.” marketing model, and we’ve prepared a high-level checklist to help you succeed. Now you can help your marketing team focus on smart strategy and tactics.
What is A/B/C Testing? Why test three versions of a content element? We’ll take a practical look at this optimization tactic that many digital marketers are overlooking.
Digital marketing is a fast moving target when you consider all the new software tools, strategy models and tactics. How do you keep up? COMP. We’ve relaunched our directory of lifetime access online courses for digital marketers.
How is your website running? If you are in need of Wordpress support, we have plans starting as low as $49 per month! Our Wordpress Care Technical Support plans keep your website running to the best of its ability and fully protected. The majority of our clients that are on Wordpress Care Support plans signed up for this option after we built their website.
How confident are you in your A/B test results? There’s always a certain amount of risk when you pick a winner because, statistically speaking, testing not a binary proposition with one version a clear loser and one a clear winner. We look at some tools that help you understand the degrees of probability that the version you pick will be the true A/B test winner.
As dental marketing professionals, our job is to help dentists and their offices create trust with the public by putting their greatest benefits and guarantees at the forefront of our marketing efforts. Learn more about this benefit-driven marketing along technique with our CRO and SEO tactics for dental office marketing.
Use UX to engage more site visitors: The user experience (UX) plays a big role in content strategy and digital marketing. How an individual uses and interacts with your website is a huge determiner for if they will stay to enjoy more of your content, or if they will leave in search of something else. In fact, UX design and content strategy are actually far more related than you might imagine.