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TOPIC: a/b Testing
A/B Test Split Testing A-B comparison Concept with desktop icon

Split testing = more leads and customers.

A/B testing — when every other site visitor sees a different version of the same page — is a CRO (conversion rate optimization) tactic, also called split testing.  Webdirexion has a long history of such tests because of all digital marketing tactics we believe this one to be at the top in terms of ROI and simply gathering more qualified leads for sales you can close.

Here, we write tips, tactics and techniques you can apply.  Learn more about A/B Testing and Digital Marketing on our overview page and request a free Marketing Leverage Guide.

A Smart MarTech Package in 2021

A Smart MarTech Package in 2021

What MarTech Package is the smart play in 2021 to help your business increase conversions for leads and new customers? That’s the question we asked ourself this year and I am pleased to announce a great set of tools our Agency will be using forthwith.

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