A/B testing, — when every other site visitor sees a different version of the same page — is a CRO (conversion rate optimization) tactic, also called split testing. Webdirexion has a long history of such tests because of all digital marketing tactics we believe this one to be at the top in terms of ROI and simply gathering more qualified leads for sales you can close. Here, we write tips, tactics and techniques you can apply.
Perhaps you have visitors coming to your website, but most of the visitors leave without purchasing something or signing up for more information. While the boost in visitor traffic is great, but if they’re not connecting with your business or making a purchase when they’re on your website, what’s the point of pulling in more visitors?
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What is A/B/C Testing? Why test three versions of a content element? We’ll take a practical look at this optimization tactic that many digital marketers are overlooking.
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How confident are you in your A/B test results? There’s always a certain amount of risk when you pick a winner because, statistically speaking, testing not a binary proposition with one version a clear loser and one a clear winner. We look at some tools that help you understand the degrees of probability that the version you pick will be the true A/B test winner.
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When it comes to the symphony of choices for content strategy, design, and user interface components, how do you know if you’re playing the right tune? We review some recent Webdirexion WordPress Content Strategy projects on the way to ferreting out an answer.
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How do you optimize content? No matter how good the content is that you are creating to use in your online marketing plan, if you do not have a killer content strategy in place to distribute it, chances are it’s going nowhere, fast. Learn more about content strategy creation in our blog series.
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