a/b testing

A/B testing, — when every other site visitor sees a different version of the same page — is a CRO (conversion rate optimization) tactic, also called split testing.  Webdirexion has a long history of such tests because of all digital marketing tactics we believe this one to be at the top in terms of ROI and simply gathering more qualified leads for sales you can close.  Here, we write tips, tactics and techniques you can apply.

How to Be Confident in Your A/B Test Results

How to Be Confident in Your A/B Test Results

How confident are you in your A/B test results? There’s always a certain amount of risk when you pick a winner because, statistically speaking, testing not a binary proposition with one version a clear loser and one a clear winner.  We look at some tools that help you understand the degrees of probability that the version you pick will be the true A/B test winner.

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