a/b Testing

A/B Test Split Testing A-B comparison Concept with desktop icon

Split testing = more leads and customers.

A/B testing — when every other site visitor sees a different version of the same page — is a CRO (conversion rate optimization) tactic, also called split testing.  Webdirexion has a long history of such tests because of all digital marketing tactics we believe this one to be at the top in terms of ROI and simply gathering more qualified leads for sales you can close.

Here, we write tips, tactics and techniques you can apply.  Learn more about A/B Testing and Digital Marketing on our overview page and request a free Marketing Leverage Guide.

Webdirexion Split Test Sees 670% Lift

How Did a Split Test Win 670% Lift?

How did we increase a pop ups lead gathering results by 670%? We’ll tell you how — and it did not require a major redesign for the B version. In split testing, often a simple change using persuasion psychology makes all the difference.

» Read More
Hand writing the text: Conversion Rate Increase

What You Need to Know About CRO

CRO — Conversion Rate Optimization. It is the C word in R.A.C.E. — the marketing strategy we use for all our clients (Reach. Act. Convert. Engage.) using our Webdirexion Surge System™ solution. It is the single set tactics that leads to best ROI, meaning more leads and customers.

» Read More
Webdirexion A/B test for popup

How to Be Confident in Your A/B Test Results

How confident are you in your A/B test results? There’s always a certain amount of risk when you pick a winner because, statistically speaking, testing not a binary proposition with one version a clear loser and one a clear winner.  We look at some tools that help you understand the degrees of probability that the version you pick will be the true A/B test winner.

» Read More
WordPress Development and Tech. Support from Webdirexion

Recent Webdirexion WordPress Content Strategy Projects

When it comes to the symphony of choices for content strategy, design, and user interface components, how do you know if you’re playing the right tune? We review some recent Webdirexion WordPress Content Strategy projects on the way to ferreting out an answer.

» Read More
RACE eBook from Webdirexion

FREE eBook: Subscribe

Subscribe to our Webdirexion R.A.C.E. newsletter and we'll send you a free 34 page eBook on winning your own marketing race using smart tactics (Reach. Act. Convert. Engage.). PLUS... we will enter you in a drawing to win a copy of our book, The Marketer's Concise Guide to CRO.

You have subscribed - R.A.C.E. eBook on its way!