a/b testing
A/B testing, — when every other site visitor sees a different version of the same page — is a CRO (conversion rate optimization) tactic, also called split testing. Webdirexion has a long history of such tests because of all digital marketing tactics we believe this one to be at the top in terms of ROI and simply gathering more qualified leads for sales you can close. Here, we write tips, tactics and techniques you can apply.
by Scott Frangos | May 7, 2017 | Content Strategy, Conversion Rate Optimization, Website Design and Development, WordPress Site Design
Design, UI, and Strategy components all combine to play a symphony pleasing to website visitors.
Looking back at a run of recent projects (see examples below), we can see modern responsive design, content strategy, and conversion rate optimization (CRO) is paying off. Like a concert master, the “music” of each design and strategy component are directed to play the right “tune” to attract and engage your prospects. We review some recent Webdirexion WordPress Content Strategy projects to look at the symphony of choices involved in developing compelling websites. (more…)
by Miranda Booher | May 2, 2017 | Content Strategy, Newsletter, Online Marketing
Content strategy is a critical component to the success of your online marketing strategy. This blog post is the first in a series of articles where we will discuss successful content strategy tips for the modern marketer of the future.
We all know high-quality content is key for success, but what good is this content without a proper strategy in place?
Content is the key element to every online marketing activity. From social media and paid advertising, to blog marketing, email marketing, and SEO – all of these online marketing activities require high quality content in order to produce results. In fact, Demand Metric conducted a study that shows an amazing 78 percent of Chief Marketing Officers (CMOs) believe custom content is the future of digital marketing.
However, high quality content marketing is only one piece of this intricate marketing equation. In the ever-evolving world of online marketing, a business needs to conduct significant research and focus on the development and execution of a winning content strategy to reach its goals.
We would like to introduce you to five key aspects you need to consider when creating a killer content strategy for success. Each one of the following aspects will be expanded upon in individual blog posts to follow.
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by Scott Frangos | Aug 22, 2016 | Conversion Rate Optimization, News, Newsletter
What if you could increase readership for sales related blog posts by 67% or more? And… what if you knew, before spending a lot of ad dollars on your content, exactly how well it engaged your target prospects? Kapow.
Kapow: How split testing + Facebook audience engagement pays off — before your ad campaign (and after).
We do a lot of split testing at Webdirexion because it causes our content to perform better for clients and our agency itself. Too many content marketers and web designers think they are done after their “first guess” at compelling copy and design. Not so. Better engagement of qualified prospects means more sales, so why would you not test for this?
In this post I’ll tell you about a Facebook pre-test “Kapow” tactic that helps you get your content optimized better results before a higher advertising spend. Then I’ll answer the oft-asked question… how do you know when you have enough of a test sample so that your results are valid? Quick tip — the wider the percentage of conversion results, the sooner you can end the test; see below. (more…)
by Scott Frangos | Aug 1, 2016 | Conversion Rate Optimization, News, Newsletter, Website Design and Development, WordPress Site Design
We’re WordPress specialists and also literally wrote a book on CRO — Conversion Rate Optimization — so we were very pleased when a market leading theme developer upped their game and added A/B testing for over 30 modules (like slideshows, tabbed boxes, images, and text components) that are also part of the theme.
Split testing = more leads and customers.
It’s called Divi from Elegant Themes, and aside from the fact it makes layout go much faster with modular components, now with split testing (we sometimes call this “A/B” testing since it is common to test two variations of landing pages, but with this tool you can actually test several more variations) we like it so much we have been using it on all our recent projects including the new Old Town Portland site, The brand new design for Croc’s Casino Resort, and for ProtoCall Services (design by Smith Creative Group) — one of our healthcare clients. This is cutting edge for smart content strategy. (more…)
by Scott Frangos | Feb 17, 2016 | Conversion Rate Optimization, Newsletter, Online Marketing, Testing and Analytics
[Editor’s Note: This is the first in a series on the primary focus areas of R.A.C.E. Digital Marketing: Reach; Act; Convert; Engage. We will expand on these articles to create longer guides for Digital Marketers and make them available at our training division site: CollegeofMarketingPros.org]
Leads are the gold for B2B marketers looking for strategic conversions.
Every business needs qualified leads. That’s why we wrote a guide to CRO — Conversion Rate Optimization. CRO is arguably one of the best tactics you can use for ROI with a quick payback. It also sits prominently within our RACE marketing cycle diagram (below) at position #4. If your site is not converting, and you are not working on ways to improve conversion rates, then you may be losing money.
In B2C and e-commerce, marketers are often concerned about moving directly to a sale. Conversely, B2B sales cycles are longer so it’s very important to capture leads. We at Webdirexion contend that leads are very important in B2C work too, particularly for potential customers who aren’t ready to buy yet. One of our focus industries is in hotel marketing and we see a majority of hotels just focusing on reservations alone.
“Your site “design” is just a best guess at what will be persuasive and compelling.”
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