Split testing = more leads and customers.
A/B testing — when every other site visitor sees a different version of the same page — is a CRO (conversion rate optimization) tactic, also called split testing. Webdirexion has a long history of such tests because of all digital marketing tactics we believe this one to be at the top in terms of ROI and simply gathering more qualified leads for sales you can close.
Here, we write tips, tactics and techniques you can apply. Learn more about A/B Testing and Digital Marketing on our overview page and request a free Marketing Leverage Guide.
How did we increase a pop ups lead gathering results by 670%? We’ll tell you how — and it did not require a major redesign for the B version. In split testing, often a simple change using persuasion psychology makes all the difference.
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CRO — Conversion Rate Optimization. It is the C word in R.A.C.E. — the marketing strategy we use for all our clients (Reach. Act. Convert. Engage.) using our Webdirexion Surge System™ solution. It is the single set tactics that leads to best ROI, meaning more leads and customers.
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What is A/B/C Testing? Why test three versions of a content element? We’ll take a practical look at this optimization tactic that many digital marketers are overlooking.
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How confident are you in your A/B test results? There’s always a certain amount of risk when you pick a winner because, statistically speaking, testing not a binary proposition with one version a clear loser and one a clear winner. We look at some tools that help you understand the degrees of probability that the version you pick will be the true A/B test winner.
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When it comes to the symphony of choices for content strategy, design, and user interface components, how do you know if you’re playing the right tune? We review some recent Webdirexion WordPress Content Strategy projects on the way to ferreting out an answer.
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