Hotel and Inn marketing is an interesting game these days with the rise of disruptive competitors like Air BnB. We have a speciality in this niche and believe that your success depends on a number of key factors that we write about here. You have to have a smart, optimized, and mobile ready hotel booking system. You need to play the OTA game wisely. And your site has to convert visitors to registered guests.
Below is a recent webinar we did for Hoteliers and Innkeepers on “Smart Ways To Book More Rooms” in conjunction with Checkfront* — an innovative cloud booking service with some unique marketing features. (see also our post on Hotel Marketing Q & A)
*Webdirexion has a marketing agreement with Checkfront because they offered the best solution for our clients in our opinion. Do contact us for a comparison table of three popular booking companies.
Join us for a webinar with PAII – Professional Association of Innkeepers International— next week on Sept. 30th at 10:30am PST/1:30am EST on “Top 10 Online Marketing Recommendations for Inn Websites” – » Register online (it’s free)!
The debate rages on about AirBnB versus some hotel industry trade associations and city governments. A lot of innkeepers and hoteliers we talk to continue to resent AirBnB. That’s understood. But it still looks like this “disruptive” technology play is here to stay, so what can we learn when we take a look at the big picture? Are there opportunities for smart, progressive BnB owners?
Let’s focus on Seattle inside the city. In future posts we’ll consider smaller rural areas, but a review of three different map sources of data for Seattle is quite revealing in this major metropolitan area, to start with:
Look at the pure density of rooms and homes being rented out in the emerald city. AirDNA produces this map and counts 3200+ AirBnB properties available in Sept. 2015 for Seattle, WA.