How We Extend Reach In Social Media

social mediaYou already know that our services include content marketing, automated marketing for lead nurturing, smart online advertising, and much more. And now, we’re offering social media management services. Specifically, we support our clients by using Blog2Social, a plugin that’s easy to install onto your WordPress blog.

Using the plugin, we can push out tweets and Facebook posts as soon as we hit ‘publish’ on your post. And, we can conveniently schedule both social posts from your company blog. It doesn’t stop there. Blog2Social always makes it easy to schedule content from other sources on the Internet as well.

We cover this more in-depth below, but a few features we love about Blog2Social is its Calendar and Dashboard features. But before we dive into Blog2Social, let’s discuss just how important establishing a social media presence is. After all, having a strong social media presence is what will attract and maintain a strong audience on the web! (more…)

Attract More Customers by Cashing in on WPForms and Stripe Add-on Feature

We love creating websites for our clients that are responsive and mobile-ready. Using the market-leading Divi theme, WPForms, and a Stripe add-on feature, we’re able to develop websites that attract site visitors and turns them into customers. And that’s just a few key elements we use to help our clients’ sites succeed!

Webdirexion uses stripe add-on in WPForms to collect donations

Webdirexion uses Stripe add-on in WPForms to collect donations. Note one time giving, or monthly giving is available on this form through the Stripe setup options. See it in action at the Camp Wa-Ri-Ki site.

Part of drawing visitors to your site is by having a way to capture them, which is why having forms on a website is essential. And, if you’d like to collect payments, using the right type of plugin can make collecting payments a cinch.

In this article, we’d like to discuss the incredible benefits of combining WPForms with their Stripe add-on feature.

How We Use WPForms

When developing your website, we use WPForms, a drag and drop form builder. With WPForms, we can create all sorts of forms on a site. The type of forms to set up depends largely on the needs of your company.  The pro version of WP Forms is included for all of our Business Growth & Care clients. (more…)

Developing a Cornerstone Content Strategy

online marketing

The right cornerstone content strategy can help improve your rankings on search engines, while also providing great content to your readers!

Did you know that “cornerstone content” strategies will boost your SEO performance in exciting ways? Cornerstone content is a series of articles on your blog that are typically long and information-packed. These blog posts cover a variety of topics relevant to your industry. And, they also reflect your business’ mission and highlight your expertise. It’s essential to have a cornerstone content strategy to set your site up for success. Over time, it’s vital to get your articles to rank high in search engines, and a plan can help you get there. We’ll review this and reveal some tips on how to make that happen.

Cornerstone content should be the center of your website’s on site SEO strategy. We’ll let you in on a secret: That’s where all the action happens. The more articles you write, the more you can identify yourself as an expert in your field. Your audience will flock to your website because they want to learn more about the latest and most significant trends. (more…)

SEO Boost with Featured Snippets

SEO Boost with Featured Snippets 1

When Google features a snippet from your website, you gain a stronger, better customer base

Those who do not delve deeply into search engine optimization probably haven’t come across the term featured snippets. Landing a featured snippet on Google, however, can vault your website into a new level of success.

What Is a Featured Snippet?

Google created featured snippets, which is a concise answer to their search query that appears on the search page. It’s drawn from a specific search results page with “structured data” properly configured on that page. Along with AdWords and organic search results, a snippet helps enhance the results of the search. It also provides a quick answer to a question that does not require them to click through to any pages. Google does, however, include a link to the webpage. On the snippet, it quotes the text from the website that comprises the answer.

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Time Saving Tips for Social Media Marketing

social media marketing

Social media can be time-consuming, but it doesn’t have to be. That’s where time-saving tips come into play.

Social media has now become a crucial channel for businesses today. Many consumers look for companies on social media sites, go on social media sites to research business reviews, and also use social platforms to interact with businesses. When done correctly, social media marketing can connect you with your target audience, strengthen customer relationships, build your brand equity, generate quality leads, and help you market your products.

The challenge with social media is that it can demand a lot of your time. You have to engage in conversations, post at least once a day (sometimes multiple times depending on the platform), come up with suitable content ideas, and manage accounts across various platforms. To help make your load easier, here are some time-saving tips for social media.

1. Create Social Media Marketing Posts Weeks In Advance

Trying to come up with content and post ideas for your social media accounts on the fly can be difficult. A better approach to posting on social media is to create weeks of social media posts in one go. Schedule out a block of your time to come up with 30, 60, or even 90 days worth of posts. A good rule of thumb is to create a post for every one to two days.

Just because you set up your schedule doesn’t mean that your posts must stay that way. If there are urgent posts you need to make, you can simply put it ahead of schedule and push your pre-written posts back a bit. And by creating posts beforehand, you are also giving yourself time to come up with new posts for the next few weeks.

Webdirexion uses Nelio, a WordPress plugin, to not only save a client time on what could be time-consuming scheduling but as a way to improve productivity. As a team, we emphasize bringing professional publishing and optimization solutions to all of our clients. Check out our Growth Plans to find out more about our smart strategies and optimizations.

Nelio social media scheduling

Scheduling posts ahead of time has its advantages.

2. Schedule Your Posting with Automated Platforms

The previous strategy works best if you use a platform to schedule your posts. As you know, it can be tough to manage multiple social media accounts. With social media scheduling platforms like Nelio, you can post to all your social media accounts from one interface. Plus, you can schedule your posts on a content calendar which will automate the actual posting. There are also other social media management platforms you can use like Hootsuite, Sprout Social, and Buffer.

3. Use Curated Content

Coming up with content for your social media accounts can be difficult. That’s why curating content will save you a lot of time. Curation means you are sharing content created by somebody else. An excellent way to use curated content is by adding your content to support it. Examples of shared content may include anything from an analysis, personal commentary, a disagreement, to an expansion of the original content.

Nelio scheduling

Nelio is an excellent tool to use for curated content. We use this smart scheduling for clients on our Business Growth and Care plans, specifically for our Power Reach plan.

The point of curated content is to use it sparingly. After all, you still need to demonstrate your credibility and authority through your original content. But with curated content, you can post more frequently on your social media accounts. It’s also a great way to post social content if you are dealing with writer’s block.

4. Repurpose Your Content

You don’t always have to come up with new content for your social media posts. A great way to come up with some great posts is to repurpose your content. You probably have a large inventory of articles, blog posts, videos, podcasts, or even infographics for your business. What’s best is to take the content that best resonated with your audience and condense it for a social media post.

In many cases, your social media followers probably have never even come across most of your content. Even if you’ve shared the same content on your social media accounts before, a large chunk of followers might have missed it. Don’t overlook how effective it can be to repurpose your content.

Even with these time-saving tips, social media marketing can still be challenging to execute and manage. Time constraints likely limits business owners to focus on social media because they need to zero in on other areas of their business. That’s where we come in.

Webdirexion can help you build and manage an active social media marketing campaign for you. We understand how hard it is to find the time to manage social media and find somebody skilled to take it over for you. We’ve helped many business build winning social media campaigns and can do the same for you.

If you need help, give us a call at 888 974 9522.

You can also reach us on our website here.

4 Principal Lessons the WebDirexion Team Learned From Recent Projects

Recently, Webdirexion has been working on various projects for a variety of clients. A few of our website Divi Elegant Theme projects include Camp Wa-Ri-Ki and Coffee Nut Hut. Skill building continues, even after years of special work, since technologies evolve and we always learn more about content strategy and marketing for each client.  Currently, we are applying our new-found knowledge to new client websites and future websites to come. Check out 4 lessons learned from our recent projects and how we will continue to use what we are learning to our clients’ benefit.

1) Use New Strengths in the Divi Builder with WordPress 5.0

Compared to earlier versions, using the Divi Builder with WordPress 5.0 is a little different. Divi, made by Elegant Themes, has streamlined its builder interface.  Meanwhile, in WordPress, the design of the post editor has changed, and when you create new pages, you can choose between the standard WordPress editor and the Divi Builder. We find it convenient to switch between the two anytime you want.

WordPress 5.0 replaces the Classic Editor with a brand new editing process. After you update to WordPress 5.0, the Classic Editor will no longer be available unless you install the Classic Editor Plugin. The plugin will allow you to use the Classic Divi Builder once more.  For most of our clients, we have turned on the Classic Editor for now, though WordPress’s Core Team reports it will be gone for good in 2020.

We asked longtime WordPress user and developer Scott Frangos, our Chief Optimizer at Webdirexion, what he thought of the Divi updates and which features he likes the most.  Scott observes, “First, I like the fact that the Divi people are always innovating and updating.  Specifically, I really like how they have made it more streamlined to find and use the UI — user interface — element we need.  For example, I can type in “Text” and instantly call the Text module into use out of about 30 other choices.  Likewise, if I want to edit spacing in the Text module, I can type in “padding” or “margin” and call those settings into play very quickly now.”  Scott made a short comparison video showing Gutenberg versus Divi, when Gutenberg was first released.  It’s on our Webdirexion YouTube channel — we’re making more videos, so subscribe today (free).

2) Make Smart Use of Divi Sections and Modules

If you’re not familiar with Divi (which is fine because we’re here to help!), sections are the most prominent building blocks while you’re creating pages in Divi. They are essentially horizontal stacking blocks you use to group your content into specific areas. Everything you build begins with a section and using this content wrapper can help you create some incredible things.

Under a section “building block” is a row, and under the row, another building block you can add is a text module. Text modules are essential to any page design because they make it easy to display text in both a stunning and straightforward way.

We asked Briana Turcin, one of our content strategists, to discuss how we put Divi to work with our clients. She said of the process,

“For one of our latest clients, Camp Wa-Ri-Ki, we started with a fullwidth section, and within the section, we built out the content in a 3 column row. Each column has different modules that allow us to lay out the content exactly as we want it. The far left column has a text module and a button module, the middle column has a few image modules along with a button module, and the far right column has a testimonial module and button module. It is incredibly easy to switch modules, add new ones, or to change how many columns you want. By using the Divi Visual Builder, we can map out content quickly and determine what the best combination of rows and modules will be to bring our design to life.”

3) Use Nelio Content Plugin for Social Media Marketing & Content Planning

Nelio Content is a WordPress plugin that comes with a content assistant and editorial calendar. We use it to seamlessly help you schedule, create, and promote blog content and other links you’d like to support via various social sites such as Twitter and Facebook. Other social platforms include LinkedIn and Pinterest. Nelio also has built-in analytics, and that allows us to see what types of articles are getting the most clicks and how we can replicate the same actions in the future.

Sierra Greenman, another one of our content strategists, finds Nelio ideal to use when working with clients:

“I find Nelio a simple and easy-to-use plugin that can make you more productive and organize everything in a timely manner. This plugin is super friendly and I love that it is integrated with a blog. Its calendar feature makes it easy to organize and schedule content daily and even days or months ahead if you choose. Nelio makes it simple to share content automatically on Facebook, Twitter, and even Pinterest once articles are published.”

Are you looking for website development and other digital marketing services? We work with a variety of clients based on their marketing goals. We offer many services: content marketing, sales funnel campaigns, Google Adwords, and many more.

4) eCommerce & Shopping Carts for Businesses and Non-Profits

Having an eStore is essential for many of our clients, and the WooCommerce plugin — a popular and worldwide-used WordPress plugin — allows site owners to sell a range of products. It’s built to integrate with WordPress seamlessly. We specialize in WooCommerce and have helped clients such as Camp Wa-Ri-Ki (store integrates with Printful for non-profit fundraising) and BlueStar HonorCare (custom streamlined shopping setup for this national medical products company) set up their online store.

As we mentioned above, WooCommerce is a well-known plugin, and it powers many online stores due to its unlimited flexibility. It also has access to hundreds of premium and free WordPress extensions. If you are familiar with WordPress and want to get a store setup, allow us to help you set one up. We can quickly get it running, and you’ll see why WooCommerce is an ideal shop platform.

We asked Serhii, our Programming Ninja, what he has been learning about WooCommerce and how he’s been helping clients as of late:

“Recently we faced a problem on WooCommerce that we solved. The initial issue was that the checkout and cart pages default layout of the Woocommerce Shopping Cart plugin was not visually optimized. Sometimes this issue frustrates potential clients who have a large number of fields that must be filled before the actual purchase. Plus, while customers are trying to purchase something they have to scroll down a lot to get to the ‘Proceed’ button. The Webdirexion team is now working on improving the visual appearance of the checkout and cart default pages and are also brainstorming other possible solutions. We desire to have the usage of a single product page checkout option.”

We look forward to helping you convert visitors into leads!

Leveraging Video Recording Tools for Marketing Strategy

Every business benefits from the use of video recording tools —leveraging video recording tools they allow the company to get a message across in an engaging way to capture and keep the attention of the viewer.  We take a look at some tools and services to get you going.

Why Use Video?

Video allows a user to share more information with viewers than plain text alone. It provides the business with a platform for engaging with customers and sharing their story. Furthermore, video helps to ensure the message gets delivered and communicated.  When we help clients with sales funnels, we always like to use the “authority amplification” effect to give you three power punches using video, that you can’t get with other forms of communication: (more…)

Why Mailchimp is the Ultimate Platform for Creating a Powerful Email List

If you’re not familiar with email marketing, it essentially means engaging with an audience through email. Email marketing involves sending out scheduled email newsletters. Newsletters consist of updates such as advice, special offers, recent blog posts, and site news. If you do have a company blog, it would include links to your latest blog posts either as an RSS feed or links you manually include in the newsletter.

email newsletter marketing

Email marketing is essential in reaching potential customers.

We help our clients succeed in email marketing using Mailchimp, which is a web-based email marketing service. This incredible platform helps you design and share newsletters. In addition to getting you set up on MailChimp, we help you integrate your Mailchimp with services you already use, such as a CRM. Another service we offer is tracking your newsletter campaign results. New and older email campaigns show us what is and isn’t working. (more…)

How to Strategically Use a Google Ads Campaign

You’re considering a strategy for a comprehensive digital marketing plan that you believe has great potential for boosting your site’s rankings. You’re also reviewing search engine algorithm changes, searching for high volume and low competition keywords. What might pull in an extra qualified visitor and lead to a sale? How should you use a Google Ads campaign strategically in your marketing mix?

What are AdWords?

How to Strategically Use a Google Ads Campaign 3

Image courtesy of Google Ads

You may have heard of Google Ads (previously known as Google AdWords), paid marketing campaigns used to boost a site’s visibility. It’s important to learn how to use Google Ads because the goal is to have a website appear on the first page of a search engine’s results. However, for every piece of traffic the advert drives to your site, Google charges a commission on a Pay Per Click (PPC) payment model. A PPC model has become one of the most effective ways to drive traffic because it has the most significant probability of converting site traffic into much-needed sales.

According to some of the most dominant search engines like Google, Yahoo and Bing, paid adverts don’t help improve search result rankings. However, creative marketers have found a way to use the data derived from the paid platforms to influence and turn around their digital marketing plans. To understand how you, too, can use the paid marketing campaign data to revamp your digital campaign, you first need to learn more about different types of paid campaigns.

Types of Google paid campaigns

1. Google search

Paid campaigns and Google searches, in particular, allow you to take advantage of keyword searches to improve your site’s visibility. However, hosting this campaign requires you first conduct extensive research on the appropriate keywords and match them up to the right advert content. It also allows for the creation of multiple keyword groups that revolve around a particular advert. More importantly, it will enable you to track the keyword performance, thereby giving you the ability to identify and drop negative and low ranking keywords. After identifying ineffective keywords, it’s best to remove them from the paid campaign.

2. Google shopping

Do you run an e-commerce outlet with the intent to get featured in sale inspired searches? If this is the case, you should invest in a paid shopping campaign. The primary difference between search and shopping campaigns is that the latter allows you to bundle your entire product list into one campaign with a single budget.

3. Video and mobile advertising

Video advertising promotes visual content by having videos displayed before, during, or after other videos. Mobile advertisements, on the other hand, work similarly to other campaigns. The only difference is that mobile advertising gets optimized for smartphone adverts.

How an ads campaign can improve a marketing campaign

Coming up with high-ranking SEO content for your blog, social media content, and marketing emails isn’t just time-consuming, it also takes a lot of trial and error that a business can’t afford. On the other hand, paid marketing campaigns gives you access to the largest pool of competitive keywords you can use to optimize all aspects of organic campaigns.

Most importantly, an analysis of your campaign performance will help you identify the best performing keywords and search phrases. Identifying keywords and phrases enables you to incorporate them into the rest of the organic digital campaigns while getting rid of other negative keywords.

Scott Frangos, founder of Webdirexion and “Chief Optimizer” notes that:

“Often your best first line of attack is with smart paid advertising for two reasons. First, it is the fastest way to get in front of motivated buyers who are actively searching with buy intent on Google or in another venue. Second, it often proves out well for ROI when your targeting is precise, and your offer and landing page compelling and synchronized with your ads.” Frangos also explains that by “smart” ads, he means that Webdirexion clients do well when, “ads and conversions are tracked and tested, and when remarketing — where an ad follows site visitors around the web — is deployed.”

The data you collect from paid advertising platforms can also come in handy when amplifying the direct marketing impact of email and social media marketing. For instance, monitoring these campaigns help you identify the demographics of your most prominent site visitors and reveal findings such as their gender, age bracket, and their geographical location. It’s in your best interest to use this information to tailor your campaign. Try targeting specific demographics and locations by increasing visibility and possible conversions.

Webdirexion develops campaigns that help businesses succeed

Perhaps you find the information in this article overwhelming and don’t have the time to learn about and set up different types of campaigns, Every business owner wants to cash in a campaign’s effectiveness but perhaps doesn’t know where to start. Leave it to the experts and let internet marketing experts at Webdirexion create highly optimized paid ad campaigns for you.

Our experience in how to use Google Ads to create and run different campaigns for our vast clientele base makes us highly qualified to pinpoint your current marketing strategies and offer unique solutions on how to achieve positive results. We also understand that while highly rewarding, running paid campaigns should not be viewed as a long-term marketing plan. In addition to setting up formidable campaigns, it’s also important to gradually and continually restructure your organic campaigns to report positive returns.

In this regard, we focus our attention on more than running your paid campaigns. Our team loops you in on the changing marketing landscape and offer insights on how to utilize ad campaign data to revamp current and future campaigns. Furthermore, we can still manage your online marketing campaigns, allowing you to focus on the more critical aspects of your business such as fulfilling sales.

What You Need to Know About CRO

Perhaps you have visitors coming to your website, but most of the visitors leave without purchasing something or signing up for more information. While the boost in visitor traffic is great, but if they’re not connecting with your business or making a purchase when they’re on your website, what’s the point of pulling in more visitors? Luckily there’s a solution: Start using CRO to get visitors more interested in what you have to offer and in the process you’ll likely bring in more sales for your business.

What is CRO?

CRO, or conversion rate optimization, is a method of tweaking a website to have higher conversion rates. Your website is already designed to convert visitors to customers, but it might not be very effective. CRO takes a detailed look at your website to see what’s working and what’s not working so you can make the needed changes to convert more visitors. Basically, it helps you get more out of the traffic to your website and can help your business grow.

How is CRO Done?

Conversion rate optimization

Image courtesy of Littledata

Once your website has a number of visitors every month and a steady conversion rate, split tests should be carried out to figure out the best techniques on how to improve the conversion rate. These tests are often called A/B tests, although there are A/B/C tests as well. The visitors to your website will be split into similar groups and shown two different but similar versions of your website.

The version with persuasion points that encourages more conversions is the one that should be used, but the testing shouldn’t end there. A series of testing is often more effective, allowing you to alter your strategy as you go based on the results for each of the split tests. When you perform a series of tests and tweak your results as you go, you can narrow down exactly what works to convert more customers. Using these techniques may significantly boost the conversion rate of your website.

“Remember, you are optimizing to compel visitors to take an option,” Scott Frangos, Chief Optimizer for Webdirexion, explains. “In 99% of smart testing, we see incremental improvements of %5 – 20% increases in conversions, and sometimes dramatic improvements of 100% or more.” Frangos says that “too often people rely on their first best guess at motivating visitors — the launch design — to be good a persuading people to take action. Just like a good sales person varies their approach, you need to always be testing to find the right calls to action.”

Why Work with Experts?

Experts can handle the testing of a website for you, which allows you to spend more time on other aspects of the business. They also will know how to handle the results properly. Results will help them narrow down how to improve the conversion rate of a website and create more conversions for your business as quickly as possible. They understand the full process and what can be done to work toward finding the higher conversion rates. Experts can also perform CRO on a regular basis to ensure you always have the highest conversion rates possible for your business.

Is your website converting enough visitors into customers or would you like to see higher rates? CRO makes it possible for you to boost your conversion rates and help your business grow. Today, Webdirexion is the top choice for CRO experts. They’ll handle all of this to give you more time to spend on handling the new growth for your business. They have dedicated experts to handle the regular testing for your website and will work to help you gain more leads, more sales, more social exposure, and a lot more.

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