Digital Marketing Matters Blog
We cover content strategy, conversions, testing, & digital marketing, with niche focuses in Healthcare, Local business, & eCommerce Marketing
A Smart MarTech Package in 2021
What MarTech Package is the smart play in 2021 to help your business increase conversions for leads and new customers? That’s the question we asked ourself this year and I am pleased to announce a great set of tools our Agency will be using forthwith.
First, let’s look at the goals we wanted to address to help our clients :
- Look for efficiencies in workflow and SaaS costs. Do we really need four separate programs for a CRM, email marketing, social media presence, and SMS broadcasts?
- Bring together a synergy of platforms designed to work together to increase conversions. Conversions should be the primary focus since this grows leads and customers.
- Find a MarTech package that integrates in smart ways. Your MarTech solutions should be able to “talk” to each other. One simple example are forms result that automatically get captured in your CRM.
- Most importantly… cover the things that clients want but do not have time to do. Everyone wants more customers. Every client (we focus on healthcare B2B and B2C businesses) agrees that split testing, for example, will improve their results. But few have the time to do this. Many Directors of marketing would like to have a true presence in social media, but run out of time to do it each week.
How we selected our MarTech Package for healthcare business growth
Let’s take a quick look now at what we came up with based on our goals (stay tuned for deeper dive posts).*: read more…
WooCommerce Best Practices: How to Succeed in Ecommerce
Many people choose WordPress for their website, and as a result, they turn to WooCommerce for handling the ecommerce aspect of their website. Between WooCommerce itself and various plugins that work with it, you can build a full software stack that will help you to succeed in the world of ecommerce.
Top Conversion Tactics to Boost Ecommerce Sales
Having an online shop gives you unlimited potential to reach out to an audience and establish a loyal customer base. The ultimate reason for starting an online ecommerce business online is to maximize profits. To achieve this, you should implement various strategies to boost ecommerce sales.
Blogs and CRO – Posts Can Help You Boost Conversions
What if blog post can convert visitors to customers? They can… and should. But initially your posts are about engaging prospects and customers as every good content marketer understands. After that, however, you can try a hybrid conversion strategy for posts performing well in SEO.
Lifetime Customer Value for eCommerce Success
Knowing and utilizing your Lifetime Customer Value LCV data is vital to your ecommerce business growth. It’s what often separates small businesses from big businesses. It often determines the market and industry leaders. If you’re not using LCV to drive your marketing and business strategy, you are putting yourself at a disadvantage.
Lifetime Customer Value for eCommerce Success
Knowing and utilizing your Lifetime Customer Value LCV data is vital to your ecommerce business growth. It’s what often separates small businesses from big businesses. It often determines the market and industry leaders. If you’re not using LCV to drive your marketing and business strategy, you are putting yourself at a disadvantage.
The Importance of Categories and Tags for SEO
Are you using WordPress categories and tags smartly for SEO? As you will find out, categories and tags aren’t just great for SEO. They are also great for your audience, as they help them to easily find blogs on the topics they are interested in. Since it’s great for search engines and for your audience – that’s a winning combo!
How We Extend Reach In Social Media
You already know that our services include content marketing, automated marketing for lead nurturing, smart online...