Digital Marketing Matters Blog
We cover content strategy, conversions, testing, & digital marketing, with niche focuses in Hotel, Healthcare & eCommerce MarketingFeatured Digital Marketing Articles:
CRO & Lead Gathering Results:
Digital Marketing Checklist for Chief Marketing Officers
How do you make your Content Marketing pay off? We use the “R.A.C.E.” marketing model, and we’ve prepared a high-level checklist to help you succeed. Now you can help your marketing team focus on smart strategy and tactics.
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Five Key Aspects to Consider for Killer Content Strategy Creation
How do you optimize content? No matter how good the content is that you are creating to use in your online marketing plan, if you do not have a killer content strategy in place to distribute it, chances are it’s going nowhere, fast. Learn more about content strategy creation in our blog series.
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Twitter Ads: Leads to MailChimp Campaign
Imagine leveraging your Twitter followers (and — shsss… those of other businesses) to gather leads direct to MailChimp for automated response marketing. Thanks to smart targeting and integrations it’s possible.
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UX Design and Content Strategy Are More Related Than You Think
Use UX to engage more site visitors: The user experience (UX) plays a big role in content strategy and digital marketing. How an individual uses and interacts with your website is a huge determiner for if they will stay to enjoy more of your content, or if they will leave in search of something else. In fact, UX design and content strategy are actually far more related than you might imagine.
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How to Build a Content Marketing Strategy that Works!
A wining content marketing strategy is key to the success of your online marketing campaigns. But how do you develop a killer strategy? Join us as we share digital marketing tips to guide you in the direction of the creation of a content marketing strategy geared for success.
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Webdirexion focuses on Content Strategy, Conversion Rate Optimization, WordPress Responsive Sites, Content Marketing and Smart Automated Marketing with MailChimp
Five Key Aspects to Consider for Killer Content Strategy Creation
How do you optimize content? No matter how good the content is that you are creating to use in your online marketing plan, if you do not have a killer content strategy in place to distribute it, chances are it’s going nowhere, fast. Learn more about content strategy creation in our blog series.
read more
Tips for Marketing Online with Videos
Did you know that video in an email leads to a whopping 200-300% increase in click-through rate (Forrester Research)? That’s the power of video. We’ll take a look at some more statistics, tips, and tactics for using video in your online marketing.
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Twitter Ads: Leads to MailChimp Campaign
Imagine leveraging your Twitter followers (and — shsss… those of other businesses) to gather leads direct to MailChimp for automated response marketing. Thanks to smart targeting and integrations it’s possible.
read more
Digital Marketing Checklist for Chief Marketing Officers
How do you make your Content Marketing pay off? We use the “R.A.C.E.” marketing model, and we’ve prepared a high-level checklist to help you succeed. Now you can help your marketing team focus on smart strategy and tactics.
read more
SEO, Content Strategy & The Ranking Brain
SEO is now controlled by Artificial Intelligence (AI). It controls what each of us see in search returns. It learns on its own. You can’t control what it does. Twilight Zone meets Outer Limits.
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Facebook Kapow Split Test & How You Know It’s Done
What if you could optimize content for conversions, plus boost readership — BEFORE your major advertising push? You can. We call this the Facebook Kapow tactic, and in this post I explain how you can pick a winning blog marketing post for engagement out of a pack of 3-5, and also boost its final readership percentage.
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