Digital Marketing Matters Blog

We cover content strategy, conversions, testing, & digital marketing, with niche focuses in Healthcare, Local business, & eCommerce Marketing
Blogs and CRO – Posts Can Help You Boost Conversions

Blogs and CRO – Posts Can Help You Boost Conversions

Blogs and CRO: Smart Blog posts for Engagement and Conversions

Blogs and CRO go hand-in-hand

Can your blogs really go beyond engagement, and convert new site visitors to leads and prospects?  Yes.  Blogs and CRO can work together.  They should help you convert readers to customers, though a smart content strategy must be used for this.

“Conversion strategy on your blog is very different from the strategy employed on your homepage and subpages. Why? Because on your actual website pages, in addition to building relationships and connecting with visitors, we’re trying to get those visitors to take the next step. Your homepage and some (or many) of your subpages should be designed to convert visitors to take an action: contact you, download an ebook, schedule an appointment, buy a service or product, etc.”   — from A Holistic Guide to Online Marketing, by Joey Donovan Guido

Webdirexion recommends the Holistic Guide to Online Marketing

We recommend this book for all digital marketers… from beginners to pros, you will learn some valuable tactics and strategies.

I am included as a reviewer for Mr. Donovan Guido’s book, and I was pleased to do it because I believe Content Marketers need to understand that blog posts need to convert in addition to engaging prospects and clients.  Does this mean you should write sales copy in blog posts?  No.  Donovan Guide makes is clear in the book (there’s much more packed into it beyond blog marketing) that the purpose of your blog is to build relationships. read more…

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Attract More Customers by Cashing in on WPForms and Stripe Add-on Feature

Attract More Customers by Cashing in on WPForms and Stripe Add-on Feature

If you need an effective way to receive payment, WPForms has an add-on feature called Stripe. With the Stripe add-on, there’s now a simple way for customers to submit one-time fees. You can also collect subscriptions and recurring payments. Contact us today to learn how we can improve your website by developing your forms and setting up Stripe payments!

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