Digital Marketing Matters Blog

We cover content strategy, conversions, testing, & digital marketing, with niche focuses in Hotel, Healthcare & eCommerce Marketing

Featured Digital Marketing Articles:

CRO & Lead Gathering Results:

Using RACE Marketing to Win Customers

Content Marketing… Inbound Marketing? How do you win your marketing race? Over the past few years, there were a few marketing strategies that proved to be relatively successful. Nowadays we like the R.A.C.E. model for Reach, Act, Convert, and Engage.

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WordPress 5 Gutenberg Compared to Divi Professional Builder

by Scott Frangos | Nov 24, 2018 | Content Strategy, Newsletter, WordPress Site Design

Ready or not, WordPress 5 (Winter 2018) is changing your content editing experience dramatically with “Gutenberg” the new interface engineered around a concept of content blocks. Will you be ready? We’ve prepared a video to help you get up to speed.

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Using RACE Marketing to Win Customers

by Scott Frangos | Nov 1, 2018 | Content Strategy, Newsletter, Online Marketing

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Recent Web Design Products and Why They’re Successful

by Briana Barkett | Oct 23, 2018 | Newsletter, WordPress Site Design

A successful website is a combination of many factors, and we know exactly what is needed! Check out some of our latest web design products to see what we have to offer. No matter your industry, we can build you a website that your customers will love.

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Digital Marketing Checklist for Chief Marketing Officers

by Scott Frangos | Oct 3, 2018 | Conversion Rate Optimization, News, Newsletter, Online Marketing

How do you make your Content Marketing pay off? We use the “R.A.C.E.” marketing model, and we’ve prepared a high-level checklist to help you succeed. Now you can help your marketing team focus on smart strategy and tactics.

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A/B/C Testing and When to Use it

by Scott Frangos | Sep 1, 2018 | Conversion Rate Optimization

What is A/B/C Testing? Why test three versions of a content element? We’ll take a practical look at this optimization tactic that many digital marketers are overlooking.

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Webdirexion Launches COMP 2.0 Digital Marketing Courses Online

by Scott Frangos | Sep 16, 2017 | Content Strategy, News, Newsletter, Online Marketing

Digital marketing is a fast moving target when you consider all the new software tools, strategy models and tactics. How do you keep up? COMP. We’ve relaunched our directory of lifetime access online courses for digital marketers.

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