Digital Marketing Matters Blog
We cover content strategy, conversions, testing, & digital marketing, with niche focuses in Healthcare, Local business, & eCommerce Marketing
Developing a Cornerstone Content Strategy
The right cornerstone content strategy can help improve your rankings on search engines, while also providing great content to your readers!
Did you know that “cornerstone content” strategies will boost your SEO performance in exciting ways? Cornerstone content is a series of articles on your blog that are typically long and information-packed. These blog posts cover a variety of topics relevant to your industry. And, they also reflect your business’ mission and highlight your expertise. It’s essential to have a cornerstone content strategy to set your site up for success. Over time, it’s vital to get your articles to rank high in search engines, and a plan can help you get there. We’ll review this and reveal some tips on how to make that happen.
Cornerstone content should be the center of your website’s on site SEO strategy. We’ll let you in on a secret: That’s where all the action happens. The more articles you write, the more you can identify yourself as an expert in your field. Your audience will flock to your website because they want to learn more about the latest and most significant trends. read more…
Why & How to Pull Organic Click-Throughs in Search
Google Search Console (was Webmaster Tools) now tracks average CTR, including organic click-through rates, as one of its four main KPIs (Key Performance Indicators). Learn how you can increase your CTR tactically as part of conversion rate optimization.
4 Reasons to Use Chatbots for Conversions
Learn ways to use smart chatbots to take care of customer service, reservations, promote PDF guides, suggest appointment times and more. Using chatbots for conversions saves you time, chat operator costs, and presents support to your visitors 24/7.
Four Engagement Indicators in Google Analytics
We often get asked, with so many reports and KPI's in Google Analytics, what are the most important ones to review and...
SEO Boost with Featured Snippets
You can easily land a featured snippet if you work on your SEO and apply the tips in this article. While you cannot request one, you can create content that draws Google to choose you organically. Webdirexion provides services that can increase your chances of having Google share a snippet from your website.
How Did a Split Test Win 670% Lift?
How did we increase a pop ups lead gathering results by 670%? We’ll tell you how — and it did not require a major redesign for the B version. In split testing, often a simple change using persuasion psychology makes all the difference.