Digital Marketing Matters Blog
We cover content strategy, conversions, testing, & digital marketing, with niche focuses in Healthcare, Local business, & eCommerce Marketing
Blogs and CRO – Posts Can Help You Boost Conversions
Blogs and CRO go hand-in-hand
Can your blogs really go beyond engagement, and convert new site visitors to leads and prospects? Yes. Blogs and CRO can work together. They should help you convert readers to customers, though a smart content strategy must be used for this.
“Conversion strategy on your blog is very different from the strategy employed on your homepage and subpages. Why? Because on your actual website pages, in addition to building relationships and connecting with visitors, we’re trying to get those visitors to take the next step. Your homepage and some (or many) of your subpages should be designed to convert visitors to take an action: contact you, download an ebook, schedule an appointment, buy a service or product, etc.” — from A Holistic Guide to Online Marketing, by Joey Donovan Guido
We recommend this book for all digital marketers… from beginners to pros, you will learn some valuable tactics and strategies.
I am included as a reviewer for Mr. Donovan Guido’s book, and I was pleased to do it because I believe Content Marketers need to understand that blog posts need to convert in addition to engaging prospects and clients. Does this mean you should write sales copy in blog posts? No. Donovan Guide makes is clear in the book (there’s much more packed into it beyond blog marketing) that the purpose of your blog is to build relationships. read more…
Lifetime Customer Value for eCommerce Success
Knowing and utilizing your Lifetime Customer Value LCV data is vital to your ecommerce business growth. It’s what often separates small businesses from big businesses. It often determines the market and industry leaders. If you’re not using LCV to drive your marketing and business strategy, you are putting yourself at a disadvantage.
The Importance of Categories and Tags for SEO
Are you using WordPress categories and tags smartly for SEO? As you will find out, categories and tags aren’t just great for SEO. They are also great for your audience, as they help them to easily find blogs on the topics they are interested in. Since it’s great for search engines and for your audience – that’s a winning combo!
How We Extend Reach In Social Media
You already know that our services include content marketing, automated marketing for lead nurturing, smart online...
YITH Gift Cards: Our Recommended Gift Card Ecommerce Solution
Now you can offer virtual gift cards at your website. Your customers pick a design; choose an amount, enter an email and send a virtual gift card to a friend or family member who will then return and buy at your site.
YITH Gift Cards: Our Recommended Gift Card Ecommerce Solution
Now you can offer virtual gift cards at your website. Your customers pick a design; choose an amount, enter an email and send a virtual gift card to a friend or family member who will then return and buy at your site.
How to Shift Your Online Presence During These Changing Times
You’ve heard it before and will likely hear it again many times in the coming weeks: We are living in unprecedented...
Attract More Customers by Cashing in on WPForms and Stripe Add-on Feature
If you need an effective way to receive payment, WPForms has an add-on feature called Stripe. With the Stripe add-on, there’s now a simple way for customers to submit one-time fees. You can also collect subscriptions and recurring payments. Contact us today to learn how we can improve your website by developing your forms and setting up Stripe payments!