What MarTech Package is the smart play in 2021 to help your business increase conversions for leads and new customers? That’s the question we asked ourself this year and I am pleased to announce a great set of tools our Agency will be using forthwith.
First, let’s look at the goals we wanted to address to help our clients :
Look for efficiencies in workflow and SaaS costs. Do we really need four separate programs for a CRM, email marketing, social media presence, and SMS broadcasts?
Bring together a synergy of platforms designed to work together to increase conversions. Conversions should be the primary focus since this grows leads and customers.
Find a MarTech package that integrates in smart ways. Your MarTech solutions should be able to “talk” to each other. One simple example are forms result that automatically get captured in your CRM.
Most importantly… cover the things that clients want but do not have time to do. Everyone wants more customers. Every client (we focus on healthcare B2B and B2C businesses) agrees that split testing, for example, will improve their results. But few have the time to do this. Many Directors of marketing would like to have a true presence in social media, but run out of time to do it each week.
How we selected our MarTech Package for healthcare business growth
Let’s take a quick look now at what we came up with based on our goals (stay tuned for deeper dive posts).*: (more…)
Following these WooCommerce best practices will ensure your ecommerce brand succeeds.
Your software stack is one of the most significant factors in being successful in ecommerce. While, of course, you need a good product to sell, you also need to have excellent software to facilitate the entire process. Ecommerce involves a lot more than traditional offline sales. Your software stack needs to help you with everything from payment processing, to inventory management, review collection, account management, and a lot more.
Many people choose WordPress for their website, and as a result, they turn to WooCommerce for handling the ecommerce aspect of their website. Between WooCommerce itself and various plugins that work with it, you can build a full software stack that will help you to succeed in the world of ecommerce. The major contender to WooCommerce these days is Shopify. While either can get the job done and do for some large ecommerce companies, the difference is that you run WooCommerce on your own domain at no monthly fee. Shopify charges a monthly fee and adds fees for add-ons. WooCommerce does charge for “extensions” but usually only a one-time fee or annual fee. So, we like WooCommerce when you consider the independence it affords you.
These conversion tactics will help your company succeed!
Having an online shop gives you unlimited potential to reach out to an audience and establish a loyal customer base. Converting visitors into customers is exciting, but initially, it doesn’t seem like an easy feat.
Of course, the ultimate goal for starting an ecommerce business online is to maximize profits. To achieve this, you should implement various strategies to boost ecommerce sales.
Competition is stiff and site visitors have a shorter user attention span, so you have to work extra hard to keep a user’s attention. Consumer behavior is also changing. Due to these factors, applying top conversion tactics to boost your ecommerce sales is essential.
Implementing the following techniques will result in converting current users into loyal customers. So let’s get started and dive into which conversion tactics will help your company succeed!
Top Conversion Tactics to Boost Ecommerce Sales
1. Website Design
A properly maintained website is the heart of a successful business. To determine if your website is well designed, ensure that it has a friendly user interface. It should be easy for visitors to maneuver and click all links on the interface. The site should also have a fast loading speed coupled with a proper display.
For example, Webdirexion specializes in developing custom WordPress websites that have the following design elements:
Mobile friendly
Fast loading
Displays information in an easy to read format
Eye-catching and unique design
One of our recent website development projects for Power Mobility and Lifts has these design elements. Our goal was to create a customized website build that fits with their mobility equipment products. And we focused on the best ways to showcase their products so that their customers could find what they’re looking for.
On Power Mobility and Lifts’ home page, they explain who they are and what products they offer (lift chairs, scooters, and wheelchairs). This helps their customers get established on the website the moment they land on the page.
Website Build Designed to Convert Visitors With a Smart Design
Using these elements, you’re more likely to establish loyal customers. And that means if you continue to engage with your audience and listen to their needs, then they’ll become repeat customers!
Paid traffic is any customer that visits your website after you have paid for a running advertisement. Various platforms offer services in paid traffic, including social media and search engines. Pay Per Click, which utilizes Google Ads, is one example of paid traffic. If well-executed, it will no doubt have a positive impact on your website. If you go with this option, you’ll have the power to set the number of clicks on ads you want to have daily.
Even though paying for advertisements seems expensive now, in the long run, it helps you get and retain website visitors. Of course, organic outreach is also effective, but if budget is a concern, intertwine the two.
3. Content Targeting
Content targeting is an ideal way to advertise your products to prospective consumers by sharing crucial information. You can generate content in articles, videos, and blogs and then post them online. To keep visitors glued to your website, your content should be relevant and interesting so that they are not misled by it when they click through the PPC.
There are many ways you can pull an audience in through well thought out content. Whatever content you display (i.e. videos and blog posts), don’t just slap it together. Content targeting means coming up with a strategy that will ensure your audience will want to stick around to see and read more.
Here are a few methods to keep in mind. Using these techniques, you’ll retain your audience’s attention through exceptional content:
Study and know your audience
Provide useful and relevant information
Make your writing easy to read
Come up with compelling headlines
Use storytelling to engage readers
As you can see, there are many ways to keep your customers’ attention. Remember, the goal is to keep them around so they’ll explore your website and make a purchase! Content plays a huge role in that, so the more compelling content you push out, the more likely you’ll create a loyal customer base.
4. Long-tail Keywords
Experts in online marketing understand that it is prudent to target customers late in the buying cycle through keywords. To achieve this, you should use targeted long-tail keywords, which are the three keywords that describe your product. It would help if you did this because any time customers use a certain search phrase, they have a particular product in mind. Besides, long-tail keywords are more profitable and easier to target.
Long-tail keywords make it so a user searching for a product online is more likely to find it. So, instead of using the broad keyword “floor mat,” you expand it to something more specific. A keyword such as “outdoor mat for patio” is more focused and more likely to attract a potential customer looking for a particular product.
5. Email Marketing
Email marketing is one of the oldest yet most effective digital marketing strategies that allows you to send emails to prospects. Sending emails to subscribers is another fantastic way to boost ecommerce sales. After all, effective email marketing will quickly convert prospects to loyal customers. Although many businesses choose only to have a blog, we recommend having a newsletter in addition to a blog!
Here’s an example of part of a recent newsletter we composed for our client Public Market Coffee:
As you can see, we worked to engage their audience by offering a discount code for their coffee products. Announcing their coffee subscription was another element that was included.
A newsletter gives you the chance to keep your audience informed of anything you’d like. They can stay up to date on new products, product reviews and be informed of giveaways! And there’s also the option to write a blog post and send it via email. You’d be surprised how many readers will turn into customers due to your insightful and helpful blog post emails.
If you’ve yet to tap into newsletter marketing, we’d highly recommend it!
6. Search Engine Optimization
Search Engine Optimization is a great tool for marketing so that your prospects can find your online shop. We mentioned long-tail keywords earlier and explained why they’re important. Keep in mind that they’re just one part of the SEO puzzle that will help your ecommerce website succeed.
SEO involves using specific and appropriate keywords related to what you are selling on your site. For example, when a user searches for “Keto-friendly gummy bears,” based on the keywords, relatable pages appear in the search results. We use a tool called SEMRush to help us and our clients come up with the best keywords to describe their products.
Ideal keywords for your products can also be identified by assessing your target audience and establishing what they search for in Google. It would help if you also used these keywords in content such as your blog and social media because your customers will become more familiar with them. And the more they see these keywords, the more it’ll help them associate certain products with your ecommerce site.
7. Online Press Release
An online press release helps you to get information about your product in a formal setting. Subsequently, newspapers and blogs can write posts regarding your brand without your input to connect and then claim the story.
Thanks to the world wide web, your customers and visitors can instantly read your press releases through email marketing and social media. And let’s not forget about your website!
As you craft press releases, don’t forget to link to other pages on your site. That way, as a brand, you can explain which products you are releasing and link to the pages where people can purchase them.
8. Affiliate Programs
An affiliate program is one of the top conversion tactics offered by an advertiser to promote their products based on a commission. By investing in an affiliate program, your customers will be able to promote your products using a dedicated link that sends traffic to your website. If the lead buys your products, the publisher receives a percentage of the sales. This strategy helps to expand your team by hiring third parties who get paid following a successful sale.
9. Contests and Giveaways
Consumers love contests, and they also love giveaways! Giving away free products is a great way to get customers interested in your products. And the good news is if they like the product enough, they’ll share it with all their friends.
Contests get people talking about your website, and as we mentioned, they will also share the content with their friends. In fact, if the contest’s rules include sharing a photo on Instagram, their photo can reach a brand new customer base. That’s pretty exciting!
So, use contests and giveaways to your advantage, but check each social platform’s rules before running them. It’s important to note what is and isn’t allowed before launching a contest or giving away products.
Final Thoughts
Driving repeat business is valuable for the growth of your product in that it improves brand engagement. To grow and retain customers, there are several things you can do. Creating an exceptional website and taking hold of the power of content marketing are just a few techniques to apply.
A prosperous ecommerce site takes a while to develop, so continue to work hard to build a devoted fan base. In time, customers will flock to your site, knowing your products are the best out there!
To learn how we can work with you to develop a successful ecommerce brand, contact us today!
Ask Scott about Digital Marketing Campaigns, eCommerce solutions including Gift Cards, sales funnels, landing page campaigns, custom WordPress sites and Conversion Rate Optimization (CRO).
Can your blogs really go beyond engagement, and convert new site visitors to leads and prospects? Yes. Blogs and CRO can work together. They should help you convert readers to customers, though a smart content strategy must be used for this.
“Conversion strategy on your blog is very different from the strategy employed on your homepage and subpages. Why? Because on your actual website pages, in addition to building relationships and connecting with visitors, we’re trying to get those visitors to take the next step. Your homepage and some (or many) of your subpages should be designed to convert visitors to take an action: contact you, download an ebook, schedule an appointment, buy a service or product, etc.” — from A Holistic Guide to Online Marketing, by Joey Donovan Guido
We recommend this book for all digital marketers… from beginners to pros, you will learn some valuable tactics and strategies.
I am included as a reviewer for Mr. Donovan Guido’s book, and I was pleased to do it because I believe Content Marketers need to understand that blog posts need to convert in addition to engaging prospects and clients. Does this mean you should write sales copy in blog posts? No. Donovan Guide makes is clear in the book (there’s much more packed into it beyond blog marketing) that the purpose of your blog is to build relationships. (more…)
LCV — Lifetime Customer Value — is an important focus for eCommerce Marketers.
Whether you’re using SEO, paid advertising, or social media marketing to generate leads and customers, it’s critical that you get a clear idea of what your Lifetime customer value is. Lifetime customer value (LCV) is simply the value of your average customer will generate for your business over the period of time they stay with you.
Neglecting this metric means that you are failing to get the most value out of your customers. Did you know that it costs businesses more money to acquire a customer than it does to market to them after acquisition? Many businesses also rely on backend sales to generate actual profit. For many businesses, this will become the norm as advertising and marketing costs continue to climb.
Considering these factors, you want to make sure that you put LCV on top of your priority list. The first step to getting started is figuring out your LCV number. (more…)
We display our tags on our blog page (top right) to help guide readers towards the topics they are most interested in.
Making sure that the search engine spiders know what your website and pages are about is an important part of your SEO strategy. Most website owners have built their website with some kind of site structure. But beyond that, you also have to make sure you set up categories and tags for SEO purposes.
As you will find out, categories and tags aren’t just great for SEO. They are also great for your audience, as they help them to easily find blogs on the topics they are interested in. Since it’s great for search engines and for your audience – that’s a winning combo!
If you aren’t sure what purpose categories and tags serve for SEO, don’t worry. Here’s everything you need to know so that you can make the most of these important SEO tools.
You already know that our services include content marketing, automated marketing for lead nurturing, smart online advertising, and much more. And now, we’re offering social media management services. Specifically, we support our clients by using Blog2Social, a plugin that’s easy to install onto your WordPress blog.
Using the plugin, we can push out tweets and Facebook posts as soon as we hit ‘publish’ on your post. And, we can conveniently schedule both social posts from your company blog. It doesn’t stop there. Blog2Social always makes it easy to schedule content from other sources on the Internet as well.
We cover this more in-depth below, but a few features we love about Blog2Social is its Calendar and Dashboard features. But before we dive into Blog2Social, let’s discuss just how important establishing a social media presence is. After all, having a strong social media presence is what will attract and maintain a strong audience on the web! (more…)
For ecommerce brands, finding additional ways to increase revenue can sometimes feel like a struggle. Your content strategy is certainly incredibly important, as are other things like keeping your site updated and running quickly, running various A/B tests and doing other types of CRO, and releasing new products. These will all help you boost your sales (and we are happy to help you with any of them), but they all also require a lot of time and effort. While it is well worth that effort, plenty of brands are on the hunt for additional revenue sources that don’t require as big of a budget or don’t take as long to see results from. Does that sound like you?
Here we walk through an exciting new plugin that allows your ecommerce site to offer virtual gift cards to your customers — watch live video below.
If so, you’re in luck. We’ve recently added a new tool to our ecommerce tool belt that we are finding to be an excellent resource for any ecommerce store- virtual gift cards. Gift cards are a great way to increase revenue for your ecommerce brand. Best of all, they’re incredibly cost-effective, and you can start seeing results right away. What’s not to love? (more…)
You’ve heard it before and will likely hear it again many times in the coming weeks: We are living in unprecedented times. As everyone adjusts to a temporary new normal of working and living, you are likely wondering what changes should be made to your actual work (not just your working situation).
In particular, adjusting your website and social media presence is becoming increasingly important as everyone continues to deal with the impacts of COVID-19. While you might be tempted to stick to the status quo, this can lead to a negative brand association as people perceive you to be out of touch with the situation (or worse, that you do not care). However, on the flip side, changes to your messaging need to be well thought out so as to not look like you are trying to capitalize off of a crisis.
We know- it can feel overwhelming to navigate these waters during such a difficult time. To help you, we’ve put together this list of five helpful tips that can walk you through the process of shifting your online presence in a way that is most beneficial to you and your audience.
We like to proceed with a focus on Reach; Act; Convert; and Engage (the R.A.C.E. digital marketing formula) so we will give you some thoughts on best practices as we face this challenging time together.
We love creating websites for our clients that are responsive and mobile-ready. Using the market-leading Divi theme, WPForms, and a Stripe add-on feature, we’re able to develop websites that attract site visitors and turns them into customers. And that’s just a few key elements we use to help our clients’ sites succeed!
Webdirexion uses Stripe add-on in WPForms to collect donations. Note one time giving, or monthly giving is available on this form through the Stripe setup options. See it in action at the Camp Wa-Ri-Ki site.
Part of drawing visitors to your site is by having a way to capture them, which is why having forms on a website is essential. And, if you’d like to collect payments, using the right type of plugin can make collecting payments a cinch.
In this article, we’d like to discuss the incredible benefits of combining WPForms with their Stripe add-on feature.
How We Use WPForms
When developing your website, we use WPForms, a drag and drop form builder. With WPForms, we can create all sorts of forms on a site. The type of forms to set up depends largely on the needs of your company. The pro version of WP Forms is included for all of our Business Growth & Care clients. (more…)
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What MarTech Package is the smart play in 2021 to help your business increase conversions for leads and new customers? That’s the question we asked ourself this year and I am pleased to announce a great set of tools our Agency will be using forthwith.
You already know that our services include content marketing, automated marketing for lead nurturing, smart online advertising, and much more. And now, we’re offering social media management services. Specifically, we support our clients by using Blog2Social, a plugin that’s easy to install onto your WordPress blog.
