Digital Marketing Matters Blog
We cover content strategy, conversions, testing, & digital marketing, with niche focuses in Hotel, Healthcare & eCommerce MarketingWebdirexion focuses on Content Strategy, Conversion Rate Optimization, Digital Advertising, Split Testing, CRO WordPress Responsive Sites, SEO & Content Marketing and Smart Automated Marketing with MailChimp…
How Did a Split Test Win 670% Lift?
How did we increase a pop ups lead gathering results by 670%? We’ll tell you how — and it did not require a major redesign for the B version. In split testing, often a simple change using persuasion psychology makes all the difference.
Best WordPress Broken Link Solutions
Every site will deal with broken links at some point. It only becomes a problem if you don’t step in to fix them. If you run a WordPress website, you have plenty of great options for fixing your broken links. Here are our picks for the best WordPress Broken Link Solutions.
Time Saving Tips for Social Media Marketing
The challenge with social media is that it can demand a lot of your time. It gets frustrating not knowing if and when you can make time to grow your business socially online. To help make your load easier, here are some time-saving tips for social media. Webdirexion specializes in helping companies accomplish their digital marketing goals.
Site Audits: What Are They, Why Are They Important, And How Do You Perform One?
Businesses of all sizes should regularly be performing site audits. If you’re not sure where to begin, read on to discover what site audits are, why they are important, and how to perform one.
New Video Playlists for Content Marketing
We’ve found that a majority of our clients are visual learners and respond well to seeing and hearing via videos about Content Marketing topics. So we’ve recently begun boosting our training and how-to videos on the Webdirexion YouTube channel. Have a look and subscribe today.
4 Principal Lessons the WebDirexion Team Learned From Recent Projects
Technology. Change. With these two constants, how do you find the best content strategy? This year, we’ve seen WordPress install a new page builder, the Divi theme platform launch a host of new features and UI updates, and eCommerce options multiply. We review some ways we are using new strategies and tactics.
Digital Marketing Trends for 2019
Marketing is a crucial part of your business so make sure that you give it the attention that it deserves. We always keep an eye on trends in this fast moving industry to help clients stay on top of the latest strategies and tactics. Here’s an overview of digital marketing trends for 2019.
Leveraging Video Recording Tools for Marketing Strategy
Videos and video recording tools are a key weapon in the smart digital marketer’s tool chest. We take a look at some methods and tools to help you get going.
WP Rocket and Imagify Site Speed Optimization
Site speed optimization. If your home page does not load in just a few seconds, don’t be surprised when visitors hop on to the next site instead of yours. You’ll also get a down bump in your SEO. Read on and we’ll show you how we optimized a client site who’s on one of our Business Care and Growth plans, to be faster than 82% of tested sites
How To Use Facebook Ads And Adwords For Retargeting
When it comes to digital advertising, remarketing, or “retargeting”, is a powerful tactic when you use it smartly. And some advanced advertising strategists use both platforms for powerful lead and customer conversions.
WordPress 5 Gutenberg Compared to Divi Professional Builder
Ready or not, WordPress 5 (Winter 2018) is changing your content editing experience dramatically with “Gutenberg” the new interface engineered around a concept of content blocks. Will you be ready? We’ve prepared a video to help you get up to speed.
How Smart Off-Site SEO Fits Into a Digital Marketing Plan
There is a lot to consider when developing a complete digital marketing plan. Off-site SEO is often overlooked, but it shouldn’t be. Learn how you can best add this tactic into your existing plan to take your brand to the next level online.