The Importance of Categories and Tags for SEO

categories and tags for SEO

We display our tags on our blog page (top right) to help guide readers towards the topics they are most interested in.

Making sure that the search engine spiders know what your website and pages are about is an important part of your SEO strategy. Most website owners have built their website with some kind of site structure. But beyond that, you also have to make sure you set up categories and tags for SEO purposes.

As you will find out, categories and tags aren’t just great for SEO. They are also great for your audience, as they help them to easily find blogs on the topics they are interested in. Since it’s great for search engines and for your audience – that’s a winning combo!

If you aren’t sure what purpose categories and tags serve for SEO, don’t worry. Here’s everything you need to know so that you can make the most of these important SEO tools.

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YITH Gift Cards: Our Recommended Gift Card Ecommerce Solution

For ecommerce brands, finding additional ways to increase revenue can sometimes feel like a struggle. Your content strategy is certainly incredibly important, as are other things like keeping your site updated and running quickly, running various A/B tests and doing other types of CRO, and releasing new products. These will all help you boost your sales (and we are happy to help you with any of them), but they all also require a lot of time and effort. While it is well worth that effort, plenty of brands are on the hunt for additional revenue sources that don’t require as big of a budget or don’t take as long to see results from. Does that sound like you?

YITH Gift Card Ecommerce Solution

Here we walk through an exciting new plugin that allows your ecommerce site to offer virtual gift cards to your customers — watch live video below.

If so, you’re in luck. We’ve recently added a new tool to our ecommerce tool belt that we are finding to be an excellent resource for any ecommerce store- virtual gift cards. Gift cards are a great way to increase revenue for your ecommerce brand. Best of all, they’re incredibly cost-effective, and you can start seeing results right away. What’s not to love? (more…)

4 Reasons to Use Chatbots for Conversions

Webdirexion best Chatbots for Conversions

chatbot answering questions online, robot assistant help on website

It’s common to hear people talk about chatbots in terms of how well they help with customer service. While it is true that chatbots can help with answering basic customer service inquiries, they are also able to do a lot more, like boost conversions. In fact, when done well, using chatbots for conversions can have a serious positive impact on your bottom line.

Today we are discussing what exactly chatbots are, as well as top ways that they can help you boost your conversions.

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Best WordPress Broken Link Solutions

WordPress Broken Link Solutions

It is inevitable to run into some broken links at your website. Thankfully, there are plenty of WordPress Broken Link Solutions to help get you back on track.

Links can increase the value of your website’s content by guiding visitors to relevant pages when clicked. If a visitor wants to learn more about a topic used as anchor text on a webpage, he or she can click the link. Unfortunately, though, not all links work as intended. If your WordPress website has broken links, it may prevent you from achieving your digital marketing goals.

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Site Audits: What Are They, Why Are They Important, And How Do You Perform One?

site auditsIf you’ve invested time and resources in creating a website for your business, it’s important to make sure that your site is doing everything you need it to do, and that includes pulling in your target audience and converting those visitors to customers. As technology is constantly evolving, it’s not enough to simply design a beautiful website and wait for the magic to happen. Instead, you need to evaluate your website regularly in order to find problems and make improvements. Site audits are one way to identify how to improve your site, increase traffic, and ultimately make more sales.

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Digital Marketing Trends for 2019

Digital Marketing Trends

It’s going to be an interesting year for digital marketing trends… are you ready?

The world of marketing is changing at a rapid pace, and in particular digital marketing trends are constantly evolving. One great way to stay one step ahead of your competition is to implement relevant marketing trends as they become popular. Instead of getting on board with something years later, stay on top of things and get started early!

Is that your goal for 2019? If so, this article is for you. Today we’ll be laying out the five hottest trends to look out for in 2019.

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How Smart Off-Site SEO Fits Into a Digital Marketing Plan

Off-Site SEO

Off-site SEO is a great way to help boost your brand’s online exposure.

The world is changing, and digital marketing continues to lead in the direction of progress. The digital world we live in forces us all to adapt to these changes and integrate them into our overall marketing strategy. When done correctly, it can help expand your brand, generate more leads, and as a result, more sales.

We’ve dedicated our work to this process and have helped countless clients figure out a digital marketing strategy that works for their specific business. Adaptation is your only option, but there are many things to consider. How do you make the right choice with so many options available? Great question. Today, let’s cover one main topic: off-site search engine optimization.

In this article, you’ll discover what off-site SEO is, and why more businesses are requesting a broader marketing plan that takes off-site techniques into account.

What Is Off-Site SEO?

You likely already built and optimized your website to boost the presence and reach of your brand. What you may have overlooked are ways to expand the presence of your site by working where your website isn’t. Hence the term “off-site.”

Let’s make this definition clearer. We like the way that Alpha Mind Studios describes these two concepts. Think of on-site SEO as “the art of making your website friendly to search engines” and off-site SEO as “the promotion of your website and content to external websites.”

Today we want you to consider this off-site approach that can bring traffic directly to your website without doing any work directly on your website. Keep in mind that on-site SEO is incredibly important as well, and we are in no way saying it isn’t. Instead, we are interested in discussing how the additional use of off-site SEO can improve your overall digital marketing plan.

Does Search Engine Optimization Really Matter to My Business?

In short: Yes (but you probably already knew that!) No online business can escape the need for a substantial web presence. Presence is the reason we create websites, to begin with. Google now receives up to 90 percent of all search engine queries made online and reports over 3.5 billion searches made per month.

That high volume of traffic provides us with clear proof of how vital optimization is. If you aren’t well optimized, there is no way you can stand out in the crowd.

Don’t let that scare you! Instead, let this be a message of hope for your brand because there’s a way to boost your presence and improve your bottom line. By utilizing smart off-site techniques, you can bring increased traffic to your website. Let’s now take a look at how to do this. Here are just a few popular off-site SEO tactics:

Advertising:

Pay-per-click (PPC) advertising is a vital way to advertise your brand. Did you know that people are 50% more likely to buy something at your website if they arrive via a PPC ad compared to visiting via an organic search link?

The advantage of this type of advertising is that you get direct feedback about what your leads are doing and how effective your advertising is. If no one is clicking, you’ve probably either got the wrong message or are targeting the wrong audience. Over time, you can make small adjustments to your PPC ads to increase their effectiveness and as a result, increase traffic to your website, which is a significant SEO boost. If a lot of people are visiting your site, that is a signal to Google that your site is valuable, which will make the search engine want your page to rank higher than others.

Press Releases:

The internet hasn’t changed the need for great PR.

It’s easy to think that the days of PR are over, however news and mainstream media continue to be a powerful force in today’s world. Simply put, press releases work at getting your brand out into the world and seen by a vast audience. You can boost your ranking by just one news agency picking up your story and featuring it on their website.

Guest Posting:

Off-Site SEO

Image source: Visually

Don’t save all of the great content you have just for your site!

Instead, post on other sites to spread your expertise to a new audience. The result? You’ll get additional traffic and backlinks to your website! You likely already run your blog, so guest posting shouldn’t be too complicated for you to implement. The most important thing to keep in mind is that you should partner up with websites that are more likely to have audiences that would be interested in your products or services. If your target demographic is young women, don’t write for a blog that targets older men! Be smart with your decisions, and they will result in an excellent SEO boost and an increase in brand awareness. 61% of consumers have made a purchase based on a blog post– so the effort is indeed worth your time and energy!

Backlinking:

A lot of people avoid backlinking simply because it sounds complicated. We have some great news though- it isn’t! All that a backlink is is a link to your website that exists on another website. That’s it. Not so complicated, right? This process is all about partnering with other related sites so that they will include links of yours within their content. Guest posting (as we discussed earlier) is a great way to gain backlinks, but that isn’t your only option. Someone may reference a blog post of yours in their blog post and include a link to your post- that is a backlink! It takes some time and patience to develop a large number of quality backlinks, but it is worth the effort. Search engines notice how many backlinks your site has and uses that as a ranking signal when they select which sites to show first on results pages.

Something to keep in mind with backlinking is that you want to be smart about the anchor text that you use. The anchor text is simply the text that is linked to your page. This text is actually important for Google as it helps it determine if your backlinks are relevant to your brand. Instead of guessing what you think is the right anchor text to use, you can use a tool like Linkio which will help provide you with anchor text suggestions You can even compare to other competitors of yours and get suggestions based on their backlink profile- a big help when trying to improve your rankings compared to your competitors.

The Power Of a Complete Digital Marketing Strategy

A strategy is what makes your optimization effective. You may realize that all of these off-site elements are great, but without proper planning, you won’t get the results you want. Every brand will have a unique strategy that combines both on and off-site SEO. What works for you is based on your brand, demographics, and more. Developing the right plan takes time, and for many brands, they do not have the time to craft what they need to improve their off-site SEO. That is where we come in! We will partner with you to develop the perfect digital marketing plan that’s the ideal fit for you and only you.

Best of all, we never rely on a single SEO factor. We understand that it is the combination of many things such as on and off-site SEO, advertising, social media, and more. These techniques result in a complete plan that will give you the results you want.

Digital marketing is a competitive field, and it’s also one that is always changing. At Webdirexion, we will work with you to develop a plan. We will also adjust that plan over time as the industry changes, or as your audience or objectives change. Interested in learning more? Contact us today!

Recent Web Design Products and Why They’re Successful

Take a look at some popular websites these days and while they will all be unique, there will still be basic design and development elements present, whether you notice them or not. This includes incredibly important details like mobile responsiveness and page speed. Without these elements, your website is sure to displease your customers and end up falling behind competition that does a better job.

Instead, it is the job of design and development specialists to keep these principles in place while still designing a custom, unique website. When done well, your website should be mobile friendly, load fast, show visitors the information they’re looking for, and encourage them to become customers (just to name a few!) Some of the latest websites designed by our Webdirexion team showcase how basic principles combine with unique designs to create websites for a variety of industries.

Coffee Nut Hut

Web Design Products

An affiliate website selling coffee, Coffee Nut Hut needed an engaging and interesting website. Fast to load, this website features a simple but effective layout with photos and a background video. The main page showcases many coffee brands and provides easy links for customers to get more information. The website has a mobile-friendly design and is set up to encourage people to purchase coffee from the moment they land on the homepage. Visitors can find coffee they might like, check out more information about a particular blend, and then click to be transferred to Amazon where they’ll be able to easily purchase the coffee they’re interested in. This links the sale to the website but makes it easier for the customer to make their purchase via a trusted seller.

BlueStar SeniorTech

Web Design Products

BlueStar SeniorTech is a website designed to sell medical alerts and other technology for seniors. The main page shows information about the company as well as photos. Scrolling down lets the visitor easily see some of the highlights of their product line. This site is mobile-ready, loads incredibly quickly, and is designed to encourage more sales. It’s also designed to be easy for seniors to use to find the information or product they might be looking for. They can scroll through the options to find something they’re interested in, click to view a product description, and then click once more to add the product to their cart. The simplicity in this ecommerce-based design means even seniors can shop for the tech they might need.

GoNorthStar

Web Design Products

The website GoNorthStar is a company website designed to integrate various related blogs and to give visitors one place to find everything they might need. The website is designed to provide a tranquil feeling, to set the mood for visitors to the website, and to make it easier for the visitor to find the information they’re looking for. Mobile-ready, this website includes numerous links in the menu to make finding the right information as easy as possible. It also includes highlights from the blogs to ensure customers find the information they need and are encouraged to stay on the website longer.

Each of these websites is completely different from the others, yet they’re all successful because they include what visitors need. Webdirexion can create a website to suit any client’s needs and can customize the website for any brand in any industry. We know exactly what’s needed to create a website whether it’s a basic, informative website, a more complex e-commerce website, and anything in between! Contact us today to learn more about what we offer and what we can do for your business!

How to Rock Dental Office Marketing Campaigns

Dental Office Marketing

Our dental office marketing strategy focuses on using conversion rate optimization and best SEO practices to help build a foundation of trust to attract new patients.

Trust. It’s the key principle when it comes to choosing a dental office. Patients are looking for a team of dental professionals they can trust. They need to trust them to take care of their teeth safely while working under sedation. Trust them with their smile. Trust them to enter their personal space. In reality, the entire dental experience is quite intimate. Therefore, the relationships between patients and their dental professionals are more personal than those with other business service providers, such as mechanics for example. As dental marketing professionals, our job is to help dentists and their offices create this trust with the public by putting their greatest benefits and guarantees at the forefront of our marketing efforts.

At Webdirexion, we have a long history of working with clients in the healthcare industry. As such, it was a natural acquisition when we began digital marketing work with dental clients in 2016. I personally began working intensively with dental clients more than a year ago, so I was eager to work with both Padden Dental and Cascade Dental with Webdirexion.

As a team, we decided it’s time we provide an update on some dental clinic marketing work we have been up to this last year. In this article, we will review some of the things we’ve learned with an eye on lessons that could apply to other businesses as well. (more…)

UX Design and Content Strategy Are More Related Than You Think

UX Design and Content Strategy

The User Experience is comprised of numerous elements, one of which is content strategy.

The web today is super saturated with content. In fact, nearly 3 million blog posts are published each day. Consumers easily get overwhelmed and walk away (or should we say, click or tap away) in search of content they believe to be more useful, more relevant, or simply put: better.

The user experience (UX) plays a big role in this journey. How an individual uses and interacts with your website is a huge determiner for if they will stay to enjoy more of your content, or if they will leave in search of something else. In fact, UX design and content strategy are actually far more related than you might imagine.

We’ve already talked a lot about content strategy in previous articles in our series – which you can read here and here. Now it’s time to discuss how UX fits into this mix and how it factors into developing your content strategy.

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How to Build a Content Marketing Strategy that Works!

If we were to ask you what your brand’s content marketing strategy is- what would your response be? Would you even know how to respond? In fact, a content marketing strategy is what separates companies with a plan for their audience from their less prepared competitors. A good content marketing strategy will help inspire people to take action. Having a well-tested strategy in place will allow your business to drive converting traffic that will generate increasing amounts of revenue.

It is a common mistake to confuse content marketing with content strategy. While these two concepts are certainly related, they remain separate entities that both serve a specific purpose. Content marketing is focused on creating a strategy that best works to distribute, and display your content in a way that will engage your audience and inspire them to convert. Still not sure how this differs from content strategy? We like how Content Marketing Institute puts it, as they explain that: (more…)

Why Digital Marketers Need a Good Content Strategy

content marketing, content strategyContent strategists today have quite a challenging role. In fact, it is not even a role that is easily defined. Ask five different companies what their content strategist does and they will all give you five different answers. Nevertheless, content strategy is a crucial part of a broader digital marketing scheme that brands must employ in order to be successful.

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Five Key Aspects to Consider for Killer Content Strategy Creation

Content strategy is a critical component to the success of your online marketing strategy. This blog post is the first in a series of articles where we will discuss successful content strategy tips for the modern marketer of the future. 


Content Strategy Creation

We all know high-quality content is key for success, but what good is this content without a proper strategy in place?

Content is the key element to every online marketing activity. From social media and paid advertising, to blog marketing, email marketing, and SEO – all of these online marketing activities require high quality content in order to produce results. In fact, Demand Metric conducted a study that shows an amazing 78 percent of Chief Marketing Officers (CMOs) believe custom content is the future of digital marketing.

However, high quality content marketing is only one piece of this intricate marketing equation. In the ever-evolving world of online marketing, a business needs to conduct significant research and focus on the development and execution of a winning content strategy to reach its goals.

We would like to introduce you to five key aspects you need to consider when creating a killer content strategy for success. Each one of the following aspects will be expanded upon in individual blog posts to follow.

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Tips for Marketing Online with Videos

Marketing Online with Videos - Webdirexion

We like to maximize reach with videos on both YouTube and Facebook (and in blog marketing too).  Don’t rule out Twitter— why not extend your reach?

With online videos being one of the most embraced forms of online content on social media platforms, marketing professionals should make video marketing an ongoing part of their overall content marketing strategy. According to research from Brightcove, videos generate 1200 percent more shares than both text messages and images combined. Below are some tips for marketing online with videos and how that can have a great impact on your marketing strategy.

How to Get the Maximum Leverage From Online Videos

Online videos can provide maximum leverage by significantly increasing your exposure. Most people would rather watch videos than read content; so if there’s an option between the two, visitors will likely gravitate to the video more so than reading the content. Since more and more people share videos than other forms of content, your video is likely to get passed around and shared by viewers who have an interest in your product or service.  We like to at least get triple leverage from every video produced for maximum ROI with an upload and promotion on at least two social networks and an embed of the video in a post for blog marketing.

TIP:  Pause a video at a key spot and take a screenshot to add to a post.  Here’s a post showing one of our clients, Dr. Erich Dahlen, hard at work in his dental practice.

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Fort Lauderdale Hotel SEO Audit

Relevance. Are you aware that Google places relevance as the prime indicator for how highly a site ranks on search engine results pages (SERPs)? Google lives or dies on serving the most relevant returns in order of priority.

It’s one thing to be relevant to the “Google bot” so you rank well, but how can you tell if your website is relevant to your target audience? At Webdirexion, we use SEO site comparison audits, along with other tools, in order to determine what is working well, and what isn’t. And, in order to check your relevance to your specific target “personas”, we always recommend you first outline their pain points and motivators, then track your conversion rate results.  In this article, we focus on SEO and compare two websites in the hotel industry, an industry we specialize in, to consider how both websites could improve their SEO and Content Marketing.

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What is Content Marketing?

Today’s marketing landscape is one that is constantly evolving. With technology improving and spreading as fast as it is, marketers have to keep up with what is new in order to stay relevant. The past several years have seen the rise of social media and mobile usage, a trend that is not going anywhere anytime soon. With this knowledge, brands trying to capture their audience’s attention can no longer rely on traditional forms of advertising.

So how do brands market their products? What does “advertising” look like today? While there is no one answer to that question, one particular marketing strategy that brands frequently use is content marketing.

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How R.A.C.E. Process Strategy Impacts Digital Marketing

[Editor’s Note:  This is the third in a series on the primary focus areas of R.A.C.E. Digital Marketing:  Reach; Act; Convert; Engage.  We will expand on these articles to create longer guides for Digital Marketers and make them available at our training division site: CollegeofMarketingPros.org]

What is R.A.C.E.?

R.A.C.E. is a planning framework that you can apply to your digital marketing practices that uses critical thinking to develop a customized, agile, and strategic approach to your business’ unique needs. Smart Insights. introduced the model we have adopted that outlines the R.A.C.E. Process Strategy (RPS).

RACE Marketing Strategy KPIs

R.A.C.E. Process Strategy KPIs – image according to the Smart Insights R.A.C.E. Model.

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Racing Towards Marketing Engagement

R.A.C.E. - the smart marketing model

[Editor’s Note:  This is the second in a series on the primary focus areas of R.A.C.E. Digital Marketing:  Reach; Act; Convert; Engage.  We will expand on these articles to create longer guides for Digital Marketers and make them available at our training division site: CollegeofMarketingPros.org]

How to use the R.A.C.E strategy to connect and create loyal, engaged customers for the long-haul

Webdirexion, RACE for Marketing Engagement

Webdirexion uses the R.A.C.E. marketing strategy where one specific focus is on Engagement.

As part of Webdirexion’s continuing series on R.A.C.E strategy, today we’ll be talking about Engagement, which is all about keeping your customers happy, loyal, and interested—for good.

The “E” in Race is all about engaging your customers, particularly first-timers, for the long term in order to build loyalty. You want to keep your customers for life, get them repeating purchases by engaging them through social media, email, and even direct interactions.

A good way to gauge loyalty is by looking not only at repeat purchases, but also at how your customers interact with you through social media. Do they share your content? Have they referred others either through social media or more traditional word-of-mouth forms? (more…)

Hotel Marketing Tip: Don’t Sell the Steak—Sell the Sizzle!

Sell the sizzle of your hotel's story

You have an opportunity to tell your story… and make it sizzle!

Born at the turn of the 20th century, Elmer Wheeler has long been lauded as the father of persuasion marketing. Known for coming up with ingenious ways to upsell everything from shaving cream to crude oil, Wheeler has also been credited with coming up with some of marketing’s most important adages, from “don’t ask if but which” to the concept we will be discussing today “don’t sell the steak—sell the sizzle!”

If Mr. Wheeler were alive today, he could surely give us countless examples of sizzle. A New Yorker profile on the marketing maven tells of how he would carry a square clothespin with him to illustrate the “sizzle” behind these everyday household objects. You see, back in the days of yore, way before clothes driers, clothespins were round and–consequently–more likely to roll under furniture and far out of reach. Then, in the 1920s, square clothespins entered the scene, and their “sizzle” (the fact that they don’t roll if you drop them) helped them take over their round counterparts within a matter of years. (more…)

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