The Importance of Categories and Tags for SEO

categories and tags for SEO

We display our tags on our blog page (top right) to help guide readers towards the topics they are most interested in.

Making sure that the search engine spiders know what your website and pages are about is an important part of your SEO strategy. Most website owners have built their website with some kind of site structure. But beyond that, you also have to make sure you set up categories and tags for SEO purposes.

As you will find out, categories and tags aren’t just great for SEO. They are also great for your audience, as they help them to easily find blogs on the topics they are interested in. Since it’s great for search engines and for your audience – that’s a winning combo!

If you aren’t sure what purpose categories and tags serve for SEO, don’t worry. Here’s everything you need to know so that you can make the most of these important SEO tools.

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How We Extend Reach In Social Media

social mediaYou already know that our services include content marketing, automated marketing for lead nurturing, smart online advertising, and much more. And now, we’re offering social media management services. Specifically, we support our clients by using Blog2Social, a plugin that’s easy to install onto your WordPress blog.

Using the plugin, we can push out tweets and Facebook posts as soon as we hit ‘publish’ on your post. And, we can conveniently schedule both social posts from your company blog. It doesn’t stop there. Blog2Social always makes it easy to schedule content from other sources on the Internet as well.

We cover this more in-depth below, but a few features we love about Blog2Social is its Calendar and Dashboard features. But before we dive into Blog2Social, let’s discuss just how important establishing a social media presence is. After all, having a strong social media presence is what will attract and maintain a strong audience on the web! (more…)

YITH Gift Cards: Our Recommended Gift Card Ecommerce Solution

For ecommerce brands, finding additional ways to increase revenue can sometimes feel like a struggle. Your content strategy is certainly incredibly important, as are other things like keeping your site updated and running quickly, running various A/B tests and doing other types of CRO, and releasing new products. These will all help you boost your sales (and we are happy to help you with any of them), but they all also require a lot of time and effort. While it is well worth that effort, plenty of brands are on the hunt for additional revenue sources that don’t require as big of a budget or don’t take as long to see results from. Does that sound like you?

YITH Gift Card Ecommerce Solution

Here we walk through an exciting new plugin that allows your ecommerce site to offer virtual gift cards to your customers — watch live video below.

If so, you’re in luck. We’ve recently added a new tool to our ecommerce tool belt that we are finding to be an excellent resource for any ecommerce store- virtual gift cards. Gift cards are a great way to increase revenue for your ecommerce brand. Best of all, they’re incredibly cost-effective, and you can start seeing results right away. What’s not to love? (more…)

Why & How to Pull Organic Click-Throughs in Search

Why & How to Pull Organic Click-Throughs in Search

Webdirexion SEO tactics for pulling organic click-throughsMost modern digital marketers understand the battle to rank, pull clicks, then convert visitors to prospects and leads at your website.  But many have missed how important “organic click-throughs” and tracked rates (CTR) have become, and some key tactics to raise that percentage.

First the “why” part of the equation.  You’ve worked really hard to get to the first page of search, now shouldn’t your listing there be crafted to pull more clicks.  Of course, that’s common sense, and below we share a favorite tactic.  But what about Google SEO brownie points for higher CTR?   There’s been a debate for some time among SEOs on whether Google boosts your score because of it, and no one really can say because their formula is always evolving and not shared.  BUT… remember two things:  Google lives and dies on relevance; and Google has evolved to factor in position on SERPs, CTR, then how well your landing pages engage visitors!  Here’s a from a Google Search Console help doc: (more…)

4 Reasons to Use Chatbots for Conversions

Webdirexion best Chatbots for Conversions

chatbot answering questions online, robot assistant help on website

It’s common to hear people talk about chatbots in terms of how well they help with customer service. While it is true that chatbots can help with answering basic customer service inquiries, they are also able to do a lot more, like boost conversions. In fact, when done well, using chatbots for conversions can have a serious positive impact on your bottom line.

Today we are discussing what exactly chatbots are, as well as top ways that they can help you boost your conversions.

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Four Engagement Indicators in Google Analytics

We often get asked, with so many reports and KPI’s in Google Analytics, what are the most important ones to review and track?  Great question.  We like to break it down into four questions:

  • Where did people come to your site from?
  • What page did they land on?
  • What did they do after that?
  • And what conversion goals were completed during their session?

We’ll look at reports to get to an answer for each question here, but first it’s helpful to recall exactly what Google Analytics can study and what it can’t.  In a nutshell, we can see WHAT people did and WHERE they came from… but not WHY.  Why people bounced or stayed and took a step closer to becoming a customer goes to questions of behavior and you need to hear direct from your clients and prospects to get to those answers. (more…)

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