You already know that our services include content marketing, automated marketing for lead nurturing, smart online advertising, and much more. And now, we’re offering social media management services. Specifically, we support our clients by using Blog2Social, a plugin that’s easy to install onto your WordPress blog.
Using the plugin, we can push out tweets and Facebook posts as soon as we hit ‘publish’ on your post. And, we can conveniently schedule both social posts from your company blog. It doesn’t stop there. Blog2Social always makes it easy to schedule content from other sources on the Internet as well.
We cover this more in-depth below, but a few features we love about Blog2Social is its Calendar and Dashboard features. But before we dive into Blog2Social, let’s discuss just how important establishing a social media presence is. After all, having a strong social media presence is what will attract and maintain a strong audience on the web!
Why Your Social Media Presence is Important
Staying focused on social media is essential in our digital marketing age. If you don’t already have social media accounts set up, we encourage you to set up at least a few, such as Facebook and Instagram. Webdirexion has been building our audience on Facebook, Instagram, and Pinterest. We’re working on keeping our audience informed of our latest blog posts, news, and other digital marketing trends.
Social media helps you attract an audience and build your reputation as a well-known site in your industry. After building an audience, social media makes it possible for you to continue to foster relationships through regular posting, contests, surveys, and more. Also, through channels like Facebook and Instagram, you can observe the current trends in your industry. Learning what these trends are can help aid you in future company-focused decisions.
As we mentioned at the beginning of this article, Webdirexion uses Blog2Social, a social media scheduling plugin for WordPress blogs. Using Blog2Social, it’s easy to cross-post and cross-promote blog posts as well as share other content on the web. These features make it convenient to schedule your content within WordPress.
Another feature we like about Blog2Social is that you don’t have to share blog content on social media manually. Thanks to the plugin, with a few clicks, you can select which post you’d like to publish or schedule. It’s a real time saver not having to manually share blog posts on separate social media sites!
After publishing content, you can view it on a calendar within WordPress. From the calendar, you can edit or delete a post. We love this feature as it’s a great visual of what content gets scheduled and when it’s going to get published. If you’d like a refresher on what is going out that day or in the coming week, view the calendar to check the status of posts.
If you decide you’d like to try Blog2Social, we can set up the plugin in your blog, schedule social media posts, and manage your publishing frequency. If you have any questions about the plugin or would like us to set it up on your blog, contact us.
Industry Leaders’ Thoughts
There are many social media industry leaders on the web. While staying current on the latest trends, keep some of these thoughts and quotes in mind. Social media is always growing and changing, and it’s up to you to take advantage of everything it has to offer. Play your cards right, and you can build an influential audience who believes in your products.
Ann Handley, Chief Content Officer of MarketingProfs, expresses how important it is to have empathy for your audience and always be thinking about what their needs are:
“Have enormous empathy for your audience — in other words, look at things from their point of view. Be useful to your audience. Think: Would people THANK ME for this? Is it meeting their needs, or just fulfilling my agenda?”
Ann Handley, Chief Content Officer, MarketingProfs
Of course, it’s hard to reach your audience if you’re not identifying who your audience is and what the best ways are to reach them! Check out some advice from Dave Charest, a Sr. Manager from Constant Contact has to say about that:
“All good things come from focusing on who you’re trying to reach and how you can make them successful.”
Dave Charest, Sr. Manager, Content & Social Media, Constant Contact
Another critical piece of advice, this time from Jenneil Peters, CEO and Founder of Modern Working Woman, is to figure out which social media channels will improve your business the best. Again, think back to your audience and where they like to ‘hang’ out the most and where they’re most responsive.
“Choose the social media platforms that work for your business and reach your target market.”
Jenneil Peters, CEO and Founder, Modern Working Woman
Are you ready for us to design, set up, and optimize your website? We’d be happy to answer any questions you might have about setting up a website and implementing the Blog2Social plugin. Using the plugin (and our strong social media skills!), we can help you establish a strong social media presence! Take your business to the next level and contact us today to learn how we can help your business grow!
Sierra, an SEO Editor, and Digital Marketing Specialist focuses on smart MailChimp and Adwords tactics for our clients. She has been a full-time blogger, writer, and social media manager for the past ten years. With a B.A. in Communications, Sierra is expanding her digital marketing specialties on her career journey. She enjoys hiking and taking her dog Candy to the beach when she’s not working.