There is a lot to consider when developing a complete digital marketing plan. Off-site SEO is often overlooked, but it shouldn’t be. Learn how you can best add this tactic into your existing plan to take your brand to the next level online.Read More
Once you’ve published quality content then you can focus on “Inbound Marketing” — developing a strong social presence, working on your ‘brand’, SEO, Social Media Marketing, Pay Per Click — these are inbound marketing skills which lead customers to you as opposed to outbound marketing where you approach the customer with banners and button ads, email marketing and other traditional techniques.
Imagine leveraging your Twitter followers (and — shsss… those of other businesses) to gather leads direct to MailChimp for automated response marketing. Thanks to smart targeting and integrations it’s possible.Read More
SEO is now controlled by Artificial Intelligence (AI). It controls what each of us see in search returns. It learns on its own. You can’t control what it does. Twilight Zone meets Outer Limits.Read More
Why do businesses do what they do? The answer helps you craft a powerful story that connects with prospects. But too many marketers focus on “what” instead.Read More
It used to be that Google was the main place to buy PPC ads. Not anymore. Now Facebook has upped the game with a number of interesting targeting options and types of ads. But is it worth it? Miranda has some thoughts on that.Read More
When it come’s to your hotel’s social media presence, you can really stand out by selling different benefits and experiences on each social venue. That’s right — you’re not selling a “Bed and Breakfast Inn” or a “Hotel.” Huh? We’ll look at a Hotel and an Inn that demonstrate what this means and review how to use similar tactics.Read More