Search Engine Optimization

What is new school SEO all about?  Answer:  Old school.  Quality content is the game, and while we write about new tactics, software tools, and strategies, it all comes back to where smart marketers start in the first place:  content.

Every company that has a website wants it to rank higher in Google searches. While SEO tactics evolve in line with Google’s latest requirements, the desired results stay the same gather more qualified visitors via a smart combination of SEO + Social Media Tactics + Content Marketing. The Webdirexion team writes here about tips, tactics and techniques for the new SEO which we use in our Smart SEO Campaigns.

Developing a Cornerstone Content Strategy

Developing a Cornerstone Content Strategy

Cornerstone content should be at the center of your website. As you develop a variety of articles focused on your niche, you should always have SEO in the back of your mind. Incorporating categories and tags, focusing on your meta description, and fine-tuning content can bring more visitors to your website. Develop a cornerstone content strategy to improve click-throughs to your website and generate more traffic.

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Why & How to Pull Organic Click-Throughs in Search

Why & How to Pull Organic Click-Throughs in Search

Google Search Console (was Webmaster Tools) now tracks average CTR, including organic click-through rates, as one of its four main KPIs (Key Performance Indicators). Learn how you can increase your CTR tactically as part of conversion rate optimization.

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SEO Boost with Featured Snippets

SEO Boost with Featured Snippets

You can easily land a featured snippet if you work on your SEO and apply the tips in this article. While you cannot request one, you can create content that draws Google to choose you organically. Webdirexion provides services that can increase your chances of having Google share a snippet from your website.

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SEO, Content Strategy & The Ranking Brain

SEO, Content Strategy & The Ranking Brain

SEO is now controlled by Artificial Intelligence (AI). It controls what each of us see in search returns. It learns on its own. You can’t control what it does. Twilight Zone meets Outer Limits.

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