Search Engine Optimization

What is new school SEO all about?  Answer:  Old school.  Quality content is the game, and while we write about new tactics, software tools, and strategies, it all comes back to where smart marketers start in the first place:  content.

Every company that has a website wants it to rank higher in Google searches. While SEO tactics evolve in line with Google’s latest requirements, the desired results stay the same gather more qualified visitors via a smart combination of SEO + Social Media Tactics + Content Marketing. The Webdirexion team writes here about tips, tactics and techniques for the new SEO which we use in our Smart SEO Campaigns.

SEO, Content Strategy & The Ranking Brain

Welcome to the twilight zone.  An Artificial Intelligence (AI) is in charge of search returns now, when you use Google. You can’t control what it does.  What does this mean for content marketers?

Google SEO and Artificial Intelligence

Ready to meet an Artificial Intelligence? You already have — every time you do a Google Search you are working with one.

Google calls it’s AI, “RankBrain”, and while only an infant, it already thinks for itself.  That’s called “machine learning.  According to a recent SearchEngineLand.com (SEL) article, “Machine learning is where a computer teaches itself how to do something, rather than being taught by humans or following detailed programming.”

According to wikipedia, “RankBrain is a machine learning artificial intelligence system, the use of which by Google was confirmed on 26 October 2015. It helps Google to process search results and provide more relevant search results for users.[1] In a recent interview, Google commented that RankBrain is the third most important factor in the ranking algorithm along with links and content.” (more…)

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