Welcome to the twilight zone. An Artificial Intelligence (AI) is in charge of search returns now, when you use Google. You can’t control what it does. What does this mean for content marketers?
Google calls it’s AI, “RankBrain”, and while only an infant, it already thinks for itself. That’s called “machine learning. According to a recent SearchEngineLand.com (SEL) article, “Machine learning is where a computer teaches itself how to do something, rather than being taught by humans or following detailed programming.”
According to wikipedia, “RankBrain is a machine learning artificial intelligence system, the use of which by Google was confirmed on 26 October 2015. It helps Google to process search results and provide more relevant search results for users. In a recent interview, Google commented that RankBrain is the third most important factor in the ranking algorithm along with links and content.” (more…)