Developing a Cornerstone Content Strategy

online marketing

The right cornerstone content strategy can help improve your rankings on search engines, while also providing great content to your readers!

Did you know that “cornerstone content” strategies will boost your SEO performance in exciting ways? Cornerstone content is a series of articles on your blog that are typically long and information-packed. These blog posts cover a variety of topics relevant to your industry. And, they also reflect your business’ mission and highlight your expertise. It’s essential to have a cornerstone content strategy to set your site up for success. Over time, it’s vital to get your articles to rank high in search engines, and a plan can help you get there. We’ll review this and reveal some tips on how to make that happen.

Cornerstone content should be the center of your website’s on site SEO strategy. We’ll let you in on a secret: That’s where all the action happens. The more articles you write, the more you can identify yourself as an expert in your field. Your audience will flock to your website because they want to learn more about the latest and most significant trends. (more…)

Why & How to Pull Organic Click-Throughs in Search

Why & How to Pull Organic Click-Throughs in Search

Webdirexion SEO tactics for pulling organic click-throughsMost modern digital marketers understand the battle to rank, pull clicks, then convert visitors to prospects and leads at your website.  But many have missed how important “organic click-throughs” and tracked rates (CTR) have become, and some key tactics to raise that percentage.

First the “why” part of the equation.  You’ve worked really hard to get to the first page of search, now shouldn’t your listing there be crafted to pull more clicks.  Of course, that’s common sense, and below we share a favorite tactic.  But what about Google SEO brownie points for higher CTR?   There’s been a debate for some time among SEOs on whether Google boosts your score because of it, and no one really can say because their formula is always evolving and not shared.  BUT… remember two things:  Google lives and dies on relevance; and Google has evolved to factor in position on SERPs, CTR, then how well your landing pages engage visitors!  Here’s a from a Google Search Console help doc: (more…)

SEO Boost with Featured Snippets

SEO Boost with Featured Snippets 1

When Google features a snippet from your website, you gain a stronger, better customer base

Those who do not delve deeply into search engine optimization probably haven’t come across the term featured snippets. Landing a featured snippet on Google, however, can vault your website into a new level of success.

What Is a Featured Snippet?

Google created featured snippets, which is a concise answer to their search query that appears on the search page. It’s drawn from a specific search results page with “structured data” properly configured on that page. Along with AdWords and organic search results, a snippet helps enhance the results of the search. It also provides a quick answer to a question that does not require them to click through to any pages. Google does, however, include a link to the webpage. On the snippet, it quotes the text from the website that comprises the answer.

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Site Audits: What Are They, Why Are They Important, And How Do You Perform One?

site auditsIf you’ve invested time and resources in creating a website for your business, it’s important to make sure that your site is doing everything you need it to do, and that includes pulling in your target audience and converting those visitors to customers. As technology is constantly evolving, it’s not enough to simply design a beautiful website and wait for the magic to happen. Instead, you need to evaluate your website regularly in order to find problems and make improvements. Site audits are one way to identify how to improve your site, increase traffic, and ultimately make more sales.

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How Smart Off-Site SEO Fits Into a Digital Marketing Plan

Off-Site SEO

Off-site SEO is a great way to help boost your brand’s online exposure.

The world is changing, and digital marketing continues to lead in the direction of progress. The digital world we live in forces us all to adapt to these changes and integrate them into our overall marketing strategy. When done correctly, it can help expand your brand, generate more leads, and as a result, more sales.

We’ve dedicated our work to this process and have helped countless clients figure out a digital marketing strategy that works for their specific business. Adaptation is your only option, but there are many things to consider. How do you make the right choice with so many options available? Great question. Today, let’s cover one main topic: off-site search engine optimization.

In this article, you’ll discover what off-site SEO is, and why more businesses are requesting a broader marketing plan that takes off-site techniques into account.

What Is Off-Site SEO?

You likely already built and optimized your website to boost the presence and reach of your brand. What you may have overlooked are ways to expand the presence of your site by working where your website isn’t. Hence the term “off-site.”

Let’s make this definition clearer. We like the way that Alpha Mind Studios describes these two concepts. Think of on-site SEO as “the art of making your website friendly to search engines” and off-site SEO as “the promotion of your website and content to external websites.”

Today we want you to consider this off-site approach that can bring traffic directly to your website without doing any work directly on your website. Keep in mind that on-site SEO is incredibly important as well, and we are in no way saying it isn’t. Instead, we are interested in discussing how the additional use of off-site SEO can improve your overall digital marketing plan.

Does Search Engine Optimization Really Matter to My Business?

In short: Yes (but you probably already knew that!) No online business can escape the need for a substantial web presence. Presence is the reason we create websites, to begin with. Google now receives up to 90 percent of all search engine queries made online and reports over 3.5 billion searches made per month.

That high volume of traffic provides us with clear proof of how vital optimization is. If you aren’t well optimized, there is no way you can stand out in the crowd.

Don’t let that scare you! Instead, let this be a message of hope for your brand because there’s a way to boost your presence and improve your bottom line. By utilizing smart off-site techniques, you can bring increased traffic to your website. Let’s now take a look at how to do this. Here are just a few popular off-site SEO tactics:

Advertising:

Pay-per-click (PPC) advertising is a vital way to advertise your brand. Did you know that people are 50% more likely to buy something at your website if they arrive via a PPC ad compared to visiting via an organic search link?

The advantage of this type of advertising is that you get direct feedback about what your leads are doing and how effective your advertising is. If no one is clicking, you’ve probably either got the wrong message or are targeting the wrong audience. Over time, you can make small adjustments to your PPC ads to increase their effectiveness and as a result, increase traffic to your website, which is a significant SEO boost. If a lot of people are visiting your site, that is a signal to Google that your site is valuable, which will make the search engine want your page to rank higher than others.

Press Releases:

The internet hasn’t changed the need for great PR.

It’s easy to think that the days of PR are over, however news and mainstream media continue to be a powerful force in today’s world. Simply put, press releases work at getting your brand out into the world and seen by a vast audience. You can boost your ranking by just one news agency picking up your story and featuring it on their website.

Guest Posting:

Off-Site SEO

Image source: Visually

Don’t save all of the great content you have just for your site!

Instead, post on other sites to spread your expertise to a new audience. The result? You’ll get additional traffic and backlinks to your website! You likely already run your blog, so guest posting shouldn’t be too complicated for you to implement. The most important thing to keep in mind is that you should partner up with websites that are more likely to have audiences that would be interested in your products or services. If your target demographic is young women, don’t write for a blog that targets older men! Be smart with your decisions, and they will result in an excellent SEO boost and an increase in brand awareness. 61% of consumers have made a purchase based on a blog post– so the effort is indeed worth your time and energy!

Backlinking:

A lot of people avoid backlinking simply because it sounds complicated. We have some great news though- it isn’t! All that a backlink is is a link to your website that exists on another website. That’s it. Not so complicated, right? This process is all about partnering with other related sites so that they will include links of yours within their content. Guest posting (as we discussed earlier) is a great way to gain backlinks, but that isn’t your only option. Someone may reference a blog post of yours in their blog post and include a link to your post- that is a backlink! It takes some time and patience to develop a large number of quality backlinks, but it is worth the effort. Search engines notice how many backlinks your site has and uses that as a ranking signal when they select which sites to show first on results pages.

Something to keep in mind with backlinking is that you want to be smart about the anchor text that you use. The anchor text is simply the text that is linked to your page. This text is actually important for Google as it helps it determine if your backlinks are relevant to your brand. Instead of guessing what you think is the right anchor text to use, you can use a tool like Linkio which will help provide you with anchor text suggestions You can even compare to other competitors of yours and get suggestions based on their backlink profile- a big help when trying to improve your rankings compared to your competitors.

The Power Of a Complete Digital Marketing Strategy

A strategy is what makes your optimization effective. You may realize that all of these off-site elements are great, but without proper planning, you won’t get the results you want. Every brand will have a unique strategy that combines both on and off-site SEO. What works for you is based on your brand, demographics, and more. Developing the right plan takes time, and for many brands, they do not have the time to craft what they need to improve their off-site SEO. That is where we come in! We will partner with you to develop the perfect digital marketing plan that’s the ideal fit for you and only you.

Best of all, we never rely on a single SEO factor. We understand that it is the combination of many things such as on and off-site SEO, advertising, social media, and more. These techniques result in a complete plan that will give you the results you want.

Digital marketing is a competitive field, and it’s also one that is always changing. At Webdirexion, we will work with you to develop a plan. We will also adjust that plan over time as the industry changes, or as your audience or objectives change. Interested in learning more? Contact us today!

SEO, Content Strategy & The Ranking Brain

Welcome to the twilight zone.  An Artificial Intelligence (AI) is in charge of search returns now, when you use Google. You can’t control what it does.  What does this mean for content marketers?

Google SEO and Artificial Intelligence

Ready to meet an Artificial Intelligence? You already have — every time you do a Google Search you are working with one.

Google calls it’s AI, “RankBrain”, and while only an infant, it already thinks for itself.  That’s called “machine learning.  According to a recent SearchEngineLand.com (SEL) article, “Machine learning is where a computer teaches itself how to do something, rather than being taught by humans or following detailed programming.”

According to wikipedia, “RankBrain is a machine learning artificial intelligence system, the use of which by Google was confirmed on 26 October 2015. It helps Google to process search results and provide more relevant search results for users.[1] In a recent interview, Google commented that RankBrain is the third most important factor in the ranking algorithm along with links and content.” (more…)

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