Businesses of all sizes should regularly be performing site audits. If you’re not sure where to begin, read on to discover what site audits are, why they are important, and how to perform one.» Read More
Testing and Analytics
A/B Testing (and other types of tests) coupled with smart and actionable Analytics review and reporting is the whole key to the ROI game. But a good percentage of B2B Marketers are missing smart ways to look at Analytics, and also just not finding the time to improve results through testing. We have articles on the why and how.
On the R.A.C.E. marketing cycle chart at left, we are looking at tactics in these articles from section 04 Conversions, and also section 06 Analytics.
Google analytics has come a long way in the last few years. You should be using realistic $ goals, custom channels, and smart attribution to help you decide where to place your online marketing budget among other advanced techniques including filtering, dashboards, and geo targeting (which you can then use in a remarketing campaign). We’ll discuss these concepts here.
Site speed optimization. If your home page does not load in just a few seconds, don’t be surprised when visitors hop on to the next site instead of yours. You’ll also get a down bump in your SEO. Read on and we’ll show you how we optimized a client site who’s on one of our Business Care and Growth plans, to be faster than 82% of tested sites» Read More
How confident are you in your A/B test results? There’s always a certain amount of risk when you pick a winner because, statistically speaking, testing not a binary proposition with one version a clear loser and one a clear winner. We look at some tools that help you understand the degrees of probability that the version you pick will be the true A/B test winner.» Read More
When you use a smart digital marketing strategy, like “R.A.C.E.” a focus on strategic conversions will yield more qualified leads for your business. And to pull this off, you need to always be testing because your site “design” is just a best guess at what will be persuasive and compelling» Read More
Are you using smart forms to boost conversions? This is one tactic for CRO — Conversion Rate Optimization — that most marketers overlook. Learn more about form ”conditional logic” and how you can apply it to your online forms to increase form completions.» Read More
What’s so important about Conversion Rate Optimization – CRO? Everything. Celebrated this week during “International CRO Day”, this marketing focus can mean the difference between breaking even and enjoying phenomenal profits. It is a boon for every sales person, and the holy grail of the marketer. And your opportunity to succeed with it is in direct measure to your colleagues and competitors who are failing to use it.» Read More