When you use a smart digital marketing strategy, like “R.A.C.E.” a focus on strategic conversions will yield more qualified leads for your business. And to pull this off, you need to always be testing because your site “design” is just a best guess at what will be persuasive and compelling
A/B Testing (and other types of tests) coupled with smart and actionable Analytics review and reporting is the whole key to the ROI game. But a good percentage of B2B Marketers are missing smart ways to look at Analytics, and also just not finding the time to improve results through testing. We have articles on the why and how.
On the R.A.C.E. marketing cycle chart at left, we are looking at tactics in these articles from section 04 Conversions, and also section 06 Analytics.
Google analytics has come a long way in the last few years. You should be using realistic $ goals, custom channels, and smart attribution to help you decide where to place your online marketing budget among other advanced techniques including filtering, dashboards, and geo targeting (which you can then use in a remarketing campaign). We’ll discuss these concepts here.
Smart Thinking Behind Smart Forms to Boost Conversions
Are you using smart forms to boost conversions? This is one tactic for CRO — Conversion Rate Optimization — that most marketers overlook. Learn more about form ”conditional logic” and how you can apply it to your online forms to increase form completions.
What is Everyone CROing About?
What’s so important about Conversion Rate Optimization – CRO? Everything. Celebrated this week during “International CRO Day”, this marketing focus can mean the difference between breaking even and enjoying phenomenal profits. It is a boon for every sales person, and the holy grail of the marketer. And your opportunity to succeed with it is in direct measure to your colleagues and competitors who are failing to use it.
TacTech Talk: Testing, Speed, SEO
Learn how some WordPress themes are too slow, no one can guarantee first page via SEO, and testing gathers more leads in this tactical talk with Scott Frangos from Webdirexion.