Attract More Customers by Cashing in on WPForms and Stripe Add-on Feature

We love creating websites for our clients that are responsive and mobile-ready. Using the market-leading Divi theme, WPForms, and a Stripe add-on feature, we’re able to develop websites that attract site visitors and turns them into customers. And that’s just a few key elements we use to help our clients’ sites succeed!

Webdirexion uses stripe add-on in WPForms to collect donations

Webdirexion uses Stripe add-on in WPForms to collect donations. Note one time giving, or monthly giving is available on this form through the Stripe setup options. See it in action at the Camp Wa-Ri-Ki site.

Part of drawing visitors to your site is by having a way to capture them, which is why having forms on a website is essential. And, if you’d like to collect payments, using the right type of plugin can make collecting payments a cinch.

In this article, we’d like to discuss the incredible benefits of combining WPForms with their Stripe add-on feature.

How We Use WPForms

When developing your website, we use WPForms, a drag and drop form builder. With WPForms, we can create all sorts of forms on a site. The type of forms to set up depends largely on the needs of your company.  The pro version of WP Forms is included for all of our Business Growth & Care clients. (more…)

New Video Playlists for Content Marketing

Webdirexion has a newly updated video channel with video playlists for Content Marketing ranging from help for  eCommerce, to Conversions and Sales Funnels, and other Content Strategy topics. Organized around the needs of our clients and our own work in custom WordPress development and Digital Marketing, we have both recorded training videos and curated related video content on a number of topics.

Webdirexion Content Marketing YouTube Channel

Webdirexion Content Marketing YouTube Channel.

We are focusing Webdirexion video training on:

Here is an example of a recent video on using Content Audits — essential for sites of 30-plus pages and 2+ years or older:

4 Principal Lessons the WebDirexion Team Learned From Recent Projects

Recently, Webdirexion has been working on various projects for a variety of clients. A few of our website Divi Elegant Theme projects include Camp Wa-Ri-Ki and Coffee Nut Hut. Skill building continues, even after years of special work, since technologies evolve and we always learn more about content strategy and marketing for each client.  Currently, we are applying our new-found knowledge to new client websites and future websites to come. Check out 4 lessons learned from our recent projects and how we will continue to use what we are learning to our clients’ benefit.

1) Use New Strengths in the Divi Builder with WordPress 5.0

Compared to earlier versions, using the Divi Builder with WordPress 5.0 is a little different. Divi, made by Elegant Themes, has streamlined its builder interface.  Meanwhile, in WordPress, the design of the post editor has changed, and when you create new pages, you can choose between the standard WordPress editor and the Divi Builder. We find it convenient to switch between the two anytime you want.

WordPress 5.0 replaces the Classic Editor with a brand new editing process. After you update to WordPress 5.0, the Classic Editor will no longer be available unless you install the Classic Editor Plugin. The plugin will allow you to use the Classic Divi Builder once more.  For most of our clients, we have turned on the Classic Editor for now, though WordPress’s Core Team reports it will be gone for good in 2020.

We asked longtime WordPress user and developer Scott Frangos, our Chief Optimizer at Webdirexion, what he thought of the Divi updates and which features he likes the most.  Scott observes, “First, I like the fact that the Divi people are always innovating and updating.  Specifically, I really like how they have made it more streamlined to find and use the UI — user interface — element we need.  For example, I can type in “Text” and instantly call the Text module into use out of about 30 other choices.  Likewise, if I want to edit spacing in the Text module, I can type in “padding” or “margin” and call those settings into play very quickly now.”  Scott made a short comparison video showing Gutenberg versus Divi, when Gutenberg was first released.  It’s on our Webdirexion YouTube channel — we’re making more videos, so subscribe today (free).

2) Make Smart Use of Divi Sections and Modules

If you’re not familiar with Divi (which is fine because we’re here to help!), sections are the most prominent building blocks while you’re creating pages in Divi. They are essentially horizontal stacking blocks you use to group your content into specific areas. Everything you build begins with a section and using this content wrapper can help you create some incredible things.

Under a section “building block” is a row, and under the row, another building block you can add is a text module. Text modules are essential to any page design because they make it easy to display text in both a stunning and straightforward way.

We asked Briana Turcin, one of our content strategists, to discuss how we put Divi to work with our clients. She said of the process,

“For one of our latest clients, Camp Wa-Ri-Ki, we started with a fullwidth section, and within the section, we built out the content in a 3 column row. Each column has different modules that allow us to lay out the content exactly as we want it. The far left column has a text module and a button module, the middle column has a few image modules along with a button module, and the far right column has a testimonial module and button module. It is incredibly easy to switch modules, add new ones, or to change how many columns you want. By using the Divi Visual Builder, we can map out content quickly and determine what the best combination of rows and modules will be to bring our design to life.”

3) Use Nelio Content Plugin for Social Media Marketing & Content Planning

Nelio Content is a WordPress plugin that comes with a content assistant and editorial calendar. We use it to seamlessly help you schedule, create, and promote blog content and other links you’d like to support via various social sites such as Twitter and Facebook. Other social platforms include LinkedIn and Pinterest. Nelio also has built-in analytics, and that allows us to see what types of articles are getting the most clicks and how we can replicate the same actions in the future.

Sierra Greenman, another one of our content strategists, finds Nelio ideal to use when working with clients:

“I find Nelio a simple and easy-to-use plugin that can make you more productive and organize everything in a timely manner. This plugin is super friendly and I love that it is integrated with a blog. Its calendar feature makes it easy to organize and schedule content daily and even days or months ahead if you choose. Nelio makes it simple to share content automatically on Facebook, Twitter, and even Pinterest once articles are published.”

Are you looking for website development and other digital marketing services? We work with a variety of clients based on their marketing goals. We offer many services: content marketing, sales funnel campaigns, Google Adwords, and many more.

4) eCommerce & Shopping Carts for Businesses and Non-Profits

Having an eStore is essential for many of our clients, and the WooCommerce plugin — a popular and worldwide-used WordPress plugin — allows site owners to sell a range of products. It’s built to integrate with WordPress seamlessly. We specialize in WooCommerce and have helped clients such as Camp Wa-Ri-Ki (store integrates with Printful for non-profit fundraising) and BlueStar HonorCare (custom streamlined shopping setup for this national medical products company) set up their online store.

As we mentioned above, WooCommerce is a well-known plugin, and it powers many online stores due to its unlimited flexibility. It also has access to hundreds of premium and free WordPress extensions. If you are familiar with WordPress and want to get a store setup, allow us to help you set one up. We can quickly get it running, and you’ll see why WooCommerce is an ideal shop platform.

We asked Serhii, our Programming Ninja, what he has been learning about WooCommerce and how he’s been helping clients as of late:

“Recently we faced a problem on WooCommerce that we solved. The initial issue was that the checkout and cart pages default layout of the Woocommerce Shopping Cart plugin was not visually optimized. Sometimes this issue frustrates potential clients who have a large number of fields that must be filled before the actual purchase. Plus, while customers are trying to purchase something they have to scroll down a lot to get to the ‘Proceed’ button. The Webdirexion team is now working on improving the visual appearance of the checkout and cart default pages and are also brainstorming other possible solutions. We desire to have the usage of a single product page checkout option.”

We look forward to helping you convert visitors into leads!

WP Rocket and Imagify Site Speed Optimization



Site Speed Optimization is standard on all Webdirexion Business Care Plans

Site speed optimization is standard on all Webdirexion Business Care Plans

Speed. Page loading time. Site speed optimization.  When it comes to your website, it’s critical you have a fast loading site for visitors. If the page does not load in just a few seconds, don’t be surprised when visitors hop on to the next site instead of yours. Read on and we’ll show you how we optimized a client site who’s on one of our Business Care and Growth plans, to be faster than 82% of tested sites. First, consider the following stats:

At Webdirexion, we are constantly testing the latest tech tools and gadgets designed to increase page load time and enhance overall website speed. After years of testing different caching plugins, we have come to a solution that is awesome for the following reasons: (more…)

WordPress 5 Gutenberg Compared to Divi Professional Builder

Gutenberg editor becomes standard in WordPress 5.0

A totally new editing interface comes with WordPress 5 Gutenberg

This winter (2018), the WordPress people will gift us with version 5.0 including a totally reengineered editor.  WordPress 5 Gutenberg is the name of the new visual content block editor.  Instead of using an interface somewhat similar to Word and other text-processing programs, Gutenberg will make use of content blocks which will allow you to add all the usual elements of a blog post such as paragraphs, headings, and images.  This major move marks both an editing paradigm shift to a drag and drop interface similar to WIX and other popular website builders plus a new reliance on JavaScript programming over the older PHP programming language (one reason that some themes and plugins may break).  Are you ready? (more…)

Recent Web Design Products and Why They’re Successful

Take a look at some popular websites these days and while they will all be unique, there will still be basic design and development elements present, whether you notice them or not. This includes incredibly important details like mobile responsiveness and page speed. Without these elements, your website is sure to displease your customers and end up falling behind competition that does a better job.

Instead, it is the job of design and development specialists to keep these principles in place while still designing a custom, unique website. When done well, your website should be mobile friendly, load fast, show visitors the information they’re looking for, and encourage them to become customers (just to name a few!) Some of the latest websites designed by our Webdirexion team showcase how basic principles combine with unique designs to create websites for a variety of industries.

Coffee Nut Hut

Web Design Products

An affiliate website selling coffee, Coffee Nut Hut needed an engaging and interesting website. Fast to load, this website features a simple but effective layout with photos and a background video. The main page showcases many coffee brands and provides easy links for customers to get more information. The website has a mobile-friendly design and is set up to encourage people to purchase coffee from the moment they land on the homepage. Visitors can find coffee they might like, check out more information about a particular blend, and then click to be transferred to Amazon where they’ll be able to easily purchase the coffee they’re interested in. This links the sale to the website but makes it easier for the customer to make their purchase via a trusted seller.

BlueStar SeniorTech

Web Design Products

BlueStar SeniorTech is a website designed to sell medical alerts and other technology for seniors. The main page shows information about the company as well as photos. Scrolling down lets the visitor easily see some of the highlights of their product line. This site is mobile-ready, loads incredibly quickly, and is designed to encourage more sales. It’s also designed to be easy for seniors to use to find the information or product they might be looking for. They can scroll through the options to find something they’re interested in, click to view a product description, and then click once more to add the product to their cart. The simplicity in this ecommerce-based design means even seniors can shop for the tech they might need.

GoNorthStar

Web Design Products

The website GoNorthStar is a company website designed to integrate various related blogs and to give visitors one place to find everything they might need. The website is designed to provide a tranquil feeling, to set the mood for visitors to the website, and to make it easier for the visitor to find the information they’re looking for. Mobile-ready, this website includes numerous links in the menu to make finding the right information as easy as possible. It also includes highlights from the blogs to ensure customers find the information they need and are encouraged to stay on the website longer.

Each of these websites is completely different from the others, yet they’re all successful because they include what visitors need. Webdirexion can create a website to suit any client’s needs and can customize the website for any brand in any industry. We know exactly what’s needed to create a website whether it’s a basic, informative website, a more complex e-commerce website, and anything in between! Contact us today to learn more about what we offer and what we can do for your business!

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