Conversion Rate Optimization

Mastering C.R.O. — Conversion Rate Optimization — is a discipline involving art and science — and the most important discipline when it comes to success for your company and your career. Why? Because content is not king.  Focusing instead on two other C-words in marketing –

– Conversions and Connections — that happen after quality content engages the right prospects is how you get to the “holy grail”… the final C-words — Clients and Customers.

We focus on CRO for our Agency and Clients at Webdirexion and here we publish helpful articles to help you optimize conversions — when visitors online take one step closer to doing business with you — in your marketing practice.

Webdirexion Split Test Sees 670% Lift

How Did a Split Test Win 670% Lift?

How did we increase a pop ups lead gathering results by 670%? We’ll tell you how — and it did not require a major redesign for the B version. In split testing, often a simple change using persuasion psychology makes all the difference.

» Read More
Webdirexion Content Marketing YouTube Channel

New Video Playlists for Content Marketing

We’ve found that a majority of our clients are visual learners and respond well to seeing and hearing via videos about Content Marketing topics. So we’ve recently begun boosting our training and how-to videos on the Webdirexion YouTube channel. Have a look and subscribe today.

» Read More
Hand writing the text: Conversion Rate Increase

What You Need to Know About CRO

CRO — Conversion Rate Optimization. It is the C word in R.A.C.E. — the marketing strategy we use for all our clients (Reach. Act. Convert. Engage.) using our Webdirexion Surge System™ solution. It is the single set tactics that leads to best ROI, meaning more leads and customers.

» Read More
Webdirexion A/B test for popup

How to Be Confident in Your A/B Test Results

How confident are you in your A/B test results? There’s always a certain amount of risk when you pick a winner because, statistically speaking, testing not a binary proposition with one version a clear loser and one a clear winner.  We look at some tools that help you understand the degrees of probability that the version you pick will be the true A/B test winner.

» Read More
RACE eBook from Webdirexion

FREE eBook: Subscribe

Subscribe to our Webdirexion R.A.C.E. newsletter and we'll send you a free 34 page eBook on winning your own marketing race using smart tactics (Reach. Act. Convert. Engage.). PLUS... we will enter you in a drawing to win a copy of our book, The Marketer's Concise Guide to CRO.

You have subscribed - R.A.C.E. eBook on its way!