How did we increase a pop ups lead gathering results by 670%? We’ll tell you how — and it did not require a major redesign for the B version. In split testing, often a simple change using persuasion psychology makes all the difference.» Read More
Conversion Rate Optimization
Mastering C.R.O. — Conversion Rate Optimization — is a discipline involving art and science — and the most important discipline when it comes to success for your company and your career. Why? Because content is not king. Focusing instead on two other C-words in marketing –
– Conversions and Connections — that happen after quality content engages the right prospects is how you get to the “holy grail”… the final C-words — Clients and Customers.
We focus on CRO for our Agency and Clients at Webdirexion and here we publish helpful articles to help you optimize conversions — when visitors online take one step closer to doing business with you — in your marketing practice.
We’ve found that a majority of our clients are visual learners and respond well to seeing and hearing via videos about Content Marketing topics. So we’ve recently begun boosting our training and how-to videos on the Webdirexion YouTube channel. Have a look and subscribe today.» Read More
CRO — Conversion Rate Optimization. It is the C word in R.A.C.E. — the marketing strategy we use for all our clients (Reach. Act. Convert. Engage.) using our Webdirexion Surge System™ solution. It is the single set tactics that leads to best ROI, meaning more leads and customers.» Read More
How do you make your Content Marketing pay off? We use the “R.A.C.E.” marketing model, and we’ve prepared a high-level checklist to help you succeed. Now you can help your marketing team focus on smart strategy and tactics.» Read More
What is A/B/C Testing? Why test three versions of a content element? We’ll take a practical look at this optimization tactic that many digital marketers are overlooking.» Read More
How confident are you in your A/B test results? There’s always a certain amount of risk when you pick a winner because, statistically speaking, testing not a binary proposition with one version a clear loser and one a clear winner. We look at some tools that help you understand the degrees of probability that the version you pick will be the true A/B test winner.» Read More