Conversion Rate Optimization

Mastering C.R.O. — Conversion Rate Optimization — is a discipline involving art and science — and the most important discipline when it comes to success for your company and your career. Why? Because content is not king.  Focusing instead on two other C-words in marketing –

– Conversions and Connections — that happen after quality content engages the right prospects is how you get to the “holy grail”… the final C-words — Clients and Customers.

We focus on CRO for our Agency and Clients at Webdirexion and here we publish helpful articles to help you optimize conversions — when visitors online take one step closer to doing business with you — in your marketing practice.

What You Need to Know About CRO

Perhaps you have visitors coming to your website, but most of the visitors leave without purchasing something or signing up for more information. While the boost in visitor traffic is great, but if they’re not connecting with your business or making a purchase when they’re on your website, what’s the point of pulling in more visitors? Luckily there’s a solution: Start using CRO to get visitors more interested in what you have to offer and in the process you’ll likely bring in more sales for your business.

What is CRO?

CRO, or conversion rate optimization, is a method of tweaking a website to have higher conversion rates. Your website is already designed to convert visitors to customers, but it might not be very effective. CRO takes a detailed look at your website to see what’s working and what’s not working so you can make the needed changes to convert more visitors. Basically, it helps you get more out of the traffic to your website and can help your business grow.

How is CRO Done?

Conversion rate optimization

Image courtesy of Littledata

Once your website has a number of visitors every month and a steady conversion rate, split tests should be carried out to figure out the best techniques on how to improve the conversion rate. These tests are often called A/B tests, although there are A/B/C tests as well. The visitors to your website will be split into similar groups and shown two different but similar versions of your website.

The version with persuasion points that encourages more conversions is the one that should be used, but the testing shouldn’t end there. A series of testing is often more effective, allowing you to alter your strategy as you go based on the results for each of the split tests. When you perform a series of tests and tweak your results as you go, you can narrow down exactly what works to convert more customers. Using these techniques may significantly boost the conversion rate of your website.

“Remember, you are optimizing to compel visitors to take an option,” Scott Frangos, Chief Optimizer for Webdirexion, explains. “In 99% of smart testing, we see incremental improvements of %5 – 20% increases in conversions, and sometimes dramatic improvements of 100% or more.” Frangos says that “too often people rely on their first best guess at motivating visitors — the launch design — to be good a persuading people to take action. Just like a good sales person varies their approach, you need to always be testing to find the right calls to action.”

Why Work with Experts?

Experts can handle the testing of a website for you, which allows you to spend more time on other aspects of the business. They also will know how to handle the results properly. Results will help them narrow down how to improve the conversion rate of a website and create more conversions for your business as quickly as possible. They understand the full process and what can be done to work toward finding the higher conversion rates. Experts can also perform CRO on a regular basis to ensure you always have the highest conversion rates possible for your business.

Is your website converting enough visitors into customers or would you like to see higher rates? CRO makes it possible for you to boost your conversion rates and help your business grow. Today, Webdirexion is the top choice for CRO experts. They’ll handle all of this to give you more time to spend on handling the new growth for your business. They have dedicated experts to handle the regular testing for your website and will work to help you gain more leads, more sales, more social exposure, and a lot more.

Digital Marketing Checklist for Chief Marketing Officers

How can Digital Marketing help gather more leads?  We’ve prepared a high-level checklist to help you.

Strategic Conversions

Leads are the gold for digital marketers.

You’ve got a budget, goals, and need to prove your digital marketing campaign’s ROI. How can you show your team is meeting its objectives?  There are a lot of fancy acronyms and tactical names in this business, but in the end a company lives or dies on qualified leads your sales team can close (B2B) or buying customers for ecommerce and B2C sales.

At Webdirexion LLC, our team uses a marketing model known as “R.A.C.E.” (Reach, Act, Convert, Engage) to organize strategic thinking, the tactics that flow from it, and measurements to meet and exceed goals.

We’ve found this helps solve a lot of the challenges marketer’s face as shown on the chart at right.  Take a look at the top three challenges (Producing engaging content, doing it consistently, and proving ROI), and ask yourself how you now measure content effectiveness?  Shouldn’t you see direct results in terms of engagement and leads?  We think so.  We’ve written an eBook about R.A.C.E. strategies and tactics and will send you a copy along with a Digital Marketing checklist. (more…)

A/B/C Testing and When to Use it

Webdirexion A/B/C Testing

Most people know about A/B testing… but what about A/B/C testing?

With any website and the larger sales funnel, the wise digital marketer is always testing for better conversion results.  Does this have to be a major, time-consuming task?  No. Do you have to push yourself?  Yes.

Today we’ll look at A/B/C testing for a headline and consider both why we want to create such a test and how it compares to other forms of testing.

Let’s look at one we have running right now.  We have written three landing page headlines and our testing hypothesis is that only one will compel more visitors to convert to leads. Luckily this is easy to do — no external testing provider required — using our preferred WordPress theme – Divi.  Divi comes with built-in A/B (and C and D, etc.) testing. Here’s how it looks in the admin area: (more…)

Recent Webdirexion WordPress Content Strategy Projects

WordPress Content Strategy, Design, CRO

Design, UI, and Strategy components all combine to play a symphony pleasing to website visitors.

Looking back at a run of recent projects (see examples below), we can see modern responsive design, content strategy, and conversion rate optimization (CRO) is paying off.  Like a concert master, the “music” of each design and strategy component are directed to play the right “tune” to attract and engage your prospects.  We review some recent Webdirexion WordPress Content Strategy projects to look at the symphony of choices involved in developing compelling websites. (more…)

Facebook Kapow Split Test & How You Know It’s Done

What if you could increase readership for sales related blog posts by 67% or more?  And… what if you knew, before spending a lot of ad dollars on your content, exactly how well it engaged your target prospects?  Kapow.

Webdirexion Testing Kapow Campaign

Kapow: How split testing + Facebook audience engagement pays off — before your ad campaign (and after).

We do a lot of split testing at Webdirexion because it causes our content to perform better for clients and our agency itself.  Too many content marketers and web designers think they are done after their “first guess” at compelling copy and design.  Not so.  Better engagement of qualified prospects means more sales, so why would you not test for this?

In this post I’ll tell you about a Facebook pre-test “Kapow” tactic that helps you get your content optimized better results before a higher advertising spend.  Then I’ll answer the oft-asked question… how do you know when you have enough of a test sample so that your results are valid?  Quick tip — the wider the percentage of conversion results, the sooner you can end the test; see below. (more…)

RACE eBook from Webdirexion

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