Online Marketing

Online Marketing, sometimes called Content Marketing, is not a new concept. In a nutshell it’s publishing in new media. In fact, you could say that for as long as man has been able to commit his thoughts to stone, blackboard or paper he has looked for ways to get them noticed. Of course nowadays things are a little more sophisticated but with the tools available and a little imagination you can have your content engage targeted audiences globally. Here we write about Inbound Marketing, Content Marketing, SEO and smart tactics that together set you ahead of the competition in your overall Online Marketing efforts.

Using RACE Marketing to Win Customers

Using RACE Marketing to Win Customers

Content Marketing… Inbound Marketing? How do you win your marketing race? Over the past few years, there were a few marketing strategies that proved to be relatively successful. Nowadays we like the R.A.C.E. model for Reach, Act, Convert, and Engage.

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How to Strategically Use a Google Ads Campaign

How to Strategically Use a Google Ads Campaign

What might pull in an extra qualified visitor and lead to a sale? How should you use a Google Ads campaign strategically in your marketing mix? Adwords is a great bet for two strong reasons: people actively searching usually have stronger buying intent; and you can get good position when SEO is just starting or not ranking well for particular terms.

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What You Need to Know About CRO

What You Need to Know About CRO

CRO — Conversion Rate Optimization. It is the C word in R.A.C.E. — the marketing strategy we use for all our clients (Reach. Act. Convert. Engage.) using our Webdirexion Surge System™ solution. It is the single set tactics that leads to best ROI, meaning more leads and customers.

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RACE eBook from Webdirexion

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Subscribe to our Webdirexion R.A.C.E. newsletter and we'll send you a free 34 page eBook on winning your own marketing race using smart tactics (Reach. Act. Convert. Engage.). PLUS... we will enter you in a drawing to win a copy of our book, The Marketer's Concise Guide to CRO.

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