For ecommerce brands, finding additional ways to increase revenue can sometimes feel like a struggle. Your content strategy is certainly incredibly important, as are other things like keeping your site updated and running quickly, running various A/B tests and doing other types of CRO, and releasing new products. These will all help you boost your sales (and we are happy to help you with any of them), but they all also require a lot of time and effort. While it is well worth that effort, plenty of brands are on the hunt for additional revenue sources that don’t require as big of a budget or don’t take as long to see results from. Does that sound like you?
Here we walk through an exciting new plugin that allows your ecommerce site to offer virtual gift cards to your customers — watch live video below.
If so, you’re in luck. We’ve recently added a new tool to our ecommerce tool belt that we are finding to be an excellent resource for any ecommerce store- virtual gift cards. Gift cards are a great way to increase revenue for your ecommerce brand. Best of all, they’re incredibly cost-effective, and you can start seeing results right away. What’s not to love? (more…)
You’ve heard it before and will likely hear it again many times in the coming weeks: We are living in unprecedented times. As everyone adjusts to a temporary new normal of working and living, you are likely wondering what changes should be made to your actual work (not just your working situation).
In particular, adjusting your website and social media presence is becoming increasingly important as everyone continues to deal with the impacts of COVID-19. While you might be tempted to stick to the status quo, this can lead to a negative brand association as people perceive you to be out of touch with the situation (or worse, that you do not care). However, on the flip side, changes to your messaging need to be well thought out so as to not look like you are trying to capitalize off of a crisis.
We know- it can feel overwhelming to navigate these waters during such a difficult time. To help you, we’ve put together this list of five helpful tips that can walk you through the process of shifting your online presence in a way that is most beneficial to you and your audience.
We like to proceed with a focus on Reach; Act; Convert; and Engage (the R.A.C.E. digital marketing formula) so we will give you some thoughts on best practices as we face this challenging time together.
chatbot answering questions online, robot assistant help on website
It’s common to hear people talk about chatbots in terms of how well they help with customer service. While it is true that chatbots can help with answering basic customer service inquiries, they are also able to do a lot more, like boost conversions. In fact, when done well, using chatbots for conversions can have a serious positive impact on your bottom line.
Today we are discussing what exactly chatbots are, as well as top ways that they can help you boost your conversions.
When Google features a snippet from your website, you gain a stronger, better customer base
Those who do not delve deeply into search engine optimization probably haven’t come across the term featured snippets. Landing a featured snippet on Google, however, can vault your website into a new level of success.
What Is a Featured Snippet?
Google created featured snippets, which is a concise answer to their search query that appears on the search page. It’s drawn from a specific search results page with “structured data” properly configured on that page. Along with AdWords and organic search results, a snippet helps enhance the results of the search. It also provides a quick answer to a question that does not require them to click through to any pages. Google does, however, include a link to the webpage. On the snippet, it quotes the text from the website that comprises the answer.
A 670% split test win producing that much “lift” — in this case more leads — is pretty good, so I wanted to tell you about how we achieved this for a client this Summer. Split testing is part of smart Conversion Rate optimization (CRO) and so a key to the R.A.C.E. strategic marketing framework we use (the “C” stands for Convert).
I’ll begin by summarizing some key takeaways:
Always be testing. Why? It is the single best digital marketing tactic for ROI, especially used in a smart sales funnel strategy. EVERY business can use this, B2B and B2C.
Test everything from ads to landing page to emails… and in this case — popups.
It doesn’t have to be a major design change you test — after hundreds of tests per year, we often find, as in this case” that a headline persuasion focus can make all the difference.
Think persuasion psychology when writing headlines.
Emails addresses are still gold — always deploy incentives your prospects want in order to get them.
Use a tool that calculates how much data you need related to visitor traffic before you have a valid test. We’ll review one below.
Always be testing and practicing the science and art of CRO — Conversion Rate Optimization.
Webdirexion has a newly updated video channel with video playlists for Content Marketing ranging from help for eCommerce, to Conversions and Sales Funnels, and other Content Strategy topics. Organized around the needs of our clients and our own work in custom WordPress development and Digital Marketing, we have both recorded training videos and curated related video content on a number of topics.
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