Digital Marketing Services to Grow Business!
Driven by Leads
Every business needs more qualified leads. That’s a major goal in the connection cycle marketing race.
With Smart Strategy
We use R.A.C.E. for a strategic paradigm. Reaching new business connections is an important focus.
The Right Tactics
We employ smart tactics from ads to CRO to lead nurturing that match strategy objectives.
Our Digital Marketing Services
Digital Marketing Strategy & Consulting: We use the smart "R.A.C.E." model for marketing plans, audits, & analytics consulting.
Compelling Online Videos: We script, direct and produce videos designed to engage and tell your story well. Standard interview style, animated, & whiteboard videos.
Content Marketing: We form an editing team with your staff and focus on Blog Marketing + Social Media + SEO tactics + Inbound Marketing.
Lead Gathering: We do A/B testing, landing page optimization so you can convert more visitors to customers & gather more qualified leads.
Automated Marketing: Now you have leads, what next? Use smart automation to score, and trigger automated emails and sales actions.
Online Advertising: We help you target the right prospects and boost posts on Google, Facebook, LinkedIn, Twitter and other venues.
Smart, Mobile Ready Websites: We're a WordPress house, so that's already smart. We optimize for mobile & SEO and... add smart forms.
CRO & Content Strategy Training: We will train your team to triple and quadruple leverage content plus use smart CRO — Conversion Rate Optimization.
We have specialties in healthcare, dental clinics, and have handled more than one client in the hotel, financial services, and law firm industries. Right now we are balanced with about 60% B2B focus, and 40% in B2C.
Is SEO Still Relevant?
Yes. We talk a lot about CRO (Conversion Rate Optimization) because it is a proven engagement tactic that gets visitors to take actions toward becoming a customer. But you have to get the right customers to your site, and SEO is still a core tool in the Digital Marketing kit. It’s not about gaming the search engines, or an old school focus on keywords over content. See the headline above? It’s all about relevance, because that’s what makes or breaks a search engine — the relevance of what it returns. Today this means personalized search returns and using mobile devices to find what you need. Your Webdirexion team understands this and uses the leading SEO tool, SEMRush, to audit, monitor, brainstorm and strategize solutions for you.
What’s the Right Solution?
SURVEY: B2B Marketers Need the Following Tactics:
- Website vistors 63%
- Sales Lead Quality 49%
- Higher Conversion Rates 48%
- Search Engine Optimization/Marketing 39%
Get CRO Tips, Plus…
Tell us what’s on your mind, and we’ll send 25 Conversion Tips plus… a R.A.C.E. Marketing Checklist
When you reply, we will send you some great CRO tips to help you grow leads. Our strategies and tactics are focused digital marketing tactics that bring you more qualified leads you can close.
Meet Your Webdirexion Content Marketing Team
Scott gets up early, drinks coffee, gets your site optimized and does Tai Chi to blow off steam… then he percolates on marketing strategies.
Content Triage Nurse
Miranda is a former nurse, now a Writer, Editor, Administrator and Forms Creator on content triage duty for clients.
Serhii makes sure your site is running well, and helps with custom programming when he’s not growing a family with his wife.
Steve brings a strong career experience in Creative and Brand Direction to large projects in collaboration with Smith Creative Group.
Briana is your content maven bringing writing, editing, SEO, and social media skills to the team.
Era reviews sites looking for ways to increase leads… when she’s not enjoying quality time with her family.
Micaela brings superior graphic design and art direction skills to the Webdirexion team.
Julie improves your SEO standings, and boosts your social klout — fueled with coffee (another coffee nut).
What Our Customers Are Saying
Hotel Client: With Scott and Webdirexion I had found everything I am looking for and the results are always incredible. What I like the most is that Scott and my Webdirexion team work with you on every detail and are always one step ahead in order to offer the best service for WordPress site development and online marketing.Alicia Repetto
Healthcare Client: WebDirexion was instrumental in seamlessly migrating both of our corporate websites to WordPress, while restructuring the websites and associated analytics around a defined content management strategy and recurring updates to content, intended to maximize SEO. They played an essential part in the launch of a recent marketing campaign to create and integrate dynamic multimedia content, including videos, whitepapers, and blog posts created to drive traffic to the site and generate leads. Scott’s team helped create and define a strategy to test the message for this campaign, and delivered A/B testing and analytics to track and measure results to adjust our SEO strategy and promote our offerings.Nick Davis
I would definitely recommend Webdirexion for anyone trying to get the most out of their website. I’ve worked with Scott and team on a number of initiatives involving WordPress, SEO and CRO (Conversion Rate Optimization). If you are looking to get more leads from your website, Webdirexion is your solution.Joe Pulizzi
Frequently Asked Questions
You have a lot of services, so it's hard to tell where to start?
You should start with a smart marketing plan, and our R.A.C.E. framework is a good way to develop one. We will write a comprehensive plan for five to eight credits (range depends on scope of your business and online properties). Here are three strong persuasive tactics to consider right away:
- Triple leverage your blog posts: the first leverage is SEO savvy posts/articles themselves which serve to get ranked on Google so more prospects can find you and engage; then you set the same posts to automatically go out into major social venues to extend reach; and finally, set select posts to automatically go out monthly in an eNewsletter to engage both leads and customers.
- Videos. The internet is dancing rapidly toward more of this content. If a picture is worth a thousand words think about what you can present in a smartly written and produced video? We will be pleased to provide you with three general types of videos — animations (great when you have a scene to present but do not have the budget for actors); a hand sketch “explainer” video, and actual in person interview and on location videos. All include professional script writing and voice overs.
- CRO. Conversion Rate Optimization is perhaps the tactice that offers the best return on your marketing investment in the shortest time. How so? In a nutshell you test ads, landing pages, and emails so you may gather more leads and close more sales.
How long do campaigns take?
This depends on the strategy and tactics employed. Smaller campaigns require 2-4 weeks. Quarterly campaigns of three months or longer tend to produce longer lasting results.
What's CRO all about?
CRO stands for Conversion Rate Optimization. One example of a “conversion” is what happens when a visitor to your website fills out a form becoming (converting) to a lead and taking one step closer to being a new customer fo you. This single focus alone will streamline your advertising, website and email marketing to focus like a laser on lead gathering. Our founder and “Chief Optimizer”, Scott Frangos, has a new book out on CRO — The Marketer’s Concise Guide to CRO (see in side it on Amazon).
How can I get a quote?
Two ways. Send us an outline of your needs above, and we will send a prompt traditional quote. Or, consider our Credit based ordering module, see other Q & A here, and we will send you details on pre-ordering a standard campaign. This gives you a price break when you pay up front.
What are your special niche areas?
Our team has experience and niche focus in marketing for hotels and inns; healthcare (five clients); financial services and law firms. We have a history in online education and field our own courses at our division, COMP — College of Marketing Pros. We have also helped a diverse range of clients from specialty foods to printing ink manufacturers to training and publishing groups. We’re more B2B than B2C now, but we have experience in eCommerce and current clients that market direct to the public.
On what Platform do you build Websites?
We use the market leading WordPress system as our platform of choice. It is a robust system with lots of available plugins that save you the expense of custom programming. For themes our primary choice is the Divi platform for all of its features and modules including A/B testing for CRO. We also like the Genesis platform and have in the past developed several sites with it. What about other themes? There are thousands, some programmed well, and some not up to WordPress standards. We cannot be experts at them all, so instead have selected two that are consistently featured in top 10 reviews, and with which absolutely ANY design may be developed… satisfaction guaranteed.
What are your skill sets and expertise?
We like to point out that when you hire Webdirexion, you get an embedded marketing team with a diverse range of skills you just can’t find in one person for about half the annual cost of salary and benefits for one in-house professional. We have teams of three – four teammates in the areas of Marketing strategy, SEO Editing, Content Creation, Programming, Technical Support including security and hosting, WordPress administration, Social Media Marketing, and Online Advertising. There are three of us that bring project management services as well. Typically, on a full service marketing project, you will work with a project manager, two writers/marketers, plus a technical support person and WordPress administrator. We meet virtually via Skype, Google Hangouts, and teleconference with screensharing.
What is your guarantee?
It’s been the same during 30 years of business. You are satisfied or we make it right. Period.
Do you work on other sites not built with WordPress?
For marketing campaigns — yes. When we build a site, it is always done to top standards — on the market leading WordPress platform.
Are your WordPress sites Mobile Ready?
Yes. We offer a couple of options — a pure responsive site build (gracefully resizes for smaller device screens); and a mobile app-like interface that gives you the advantage of a different design “skin” and UI while using the same content but not disturbing your website optimized for desktop visitors. We build both using WordPress. Contact us for details.
Do you offer Support Plans for WordPress?
Absolutely. Three annual “WordPress Care” plans that combine backups, plus tech. support, plus uptime monitoring, plus smart forms, plus security, plus speed testing, plus analytics… and more — » learn more.
About our R.A.C.E. Strategy for Digital Marketing
R.A.C.E. = Reach. Act. Convert. Engage.
We follow the R.A.C.E. strategic framework for your marketing solutions. Originally developed for modern digital marketing by the Smarter Insights group out of Great Britain, Scott Frangos received R.A.C.E. certification in 2016, and the Webdirexion team is cross trained in R.A.C.E. principles and tactics. Click a tab to learn more.
Reach involves smart SEO + Public Relations/Media Outreach + Social Media Marketing.
Some call this “Inbound Marketing” — we think of it as reach. You’re building awareness and asking smartly targeted personas to learn more about you, your products and your services. We reach prospects using a smart mix of SEO, Public Relations and Social Media tools and tactics including listening and engaging with tools like Hootsuite Pro and Dlvr.it; public relations promoted stories and press releases; and often boosted posts on social venues like Facebook. We have team members that specialize in each major social media venue. We meet virtually with your team for screensharing and via video conferencing.
You’re working with specialists in programming, marketing, SEO, Social Media, WordPress, CRO, and lead nurturing — a wider skill set than any single in-house marketing person has. We’re your outsourced marketing department.
Act. Nurture the leads. Grow them into sales. Build your business.
Once you have new leads, you need to act — in a smart, coordinated fashion. We start with smart website forms that gather the information you need to do business intelligently. Next we look at your CRM and how to optimize your sales process for efficient progress toward sales goals. Don’t have one or dissatisfied with your current provider? No problem. We enjoy working with OnePageCRM for small to mid-size businesses and also have worked with ZOHO and Salesforce (and a couple of others).
One of the smartest part of the “act” process is setting up automated follow-ups. Sometimes called “drip marketing”, this usually involves a series of email communications (we like MailChimp for this) along with prompted live sales calls. We’ll help you set-up a monthly automatic eNewsletter so you can triple-leverage your blog posts.
Convert. Landing Page Optimizations. A/B Testing. More Leads.
This is where the magic happens. Conversions. Content can only get you so far. Once you’ve engaged your target audience, you need to convert them from visitors to leads. Only then will you have a real connection and a viable prospect to use your services and products. We examine your site, navigation flow, and entire acquisition process from ads to website to emails for improvements in Conversion Rate Optimization (CRO). We’ve helped clients increase leads from landing pages from 15% to 100%. Campaigns using these tactics often pay for themselves very quickly. Our methodology includes smart heatmaps, Google Content Experiments, the Nelio WordPress platform for holistic testing (heatmaps, A/B testing, widget tests, headline tests, navigation tests), and other testing platforms like VWO (Visual Website Optimizer) depending on your project requirements.
Engage: Capture Attention & Use Powerful Stories for an Emotional Handshake.
Engagement happens both before and after a sale. We practice Content Marketing for this and that involves tactics ranging from blog marketing to whitepapers to newsletters to videos. But we’ll boil it all down to this… tell a compelling story, and get the “emotional handshake.” People buy on emotions (not logic). People buy from those they feel they know. Using Content Marketing strategies you can create thought leader recognition for key managers and connection people in your organization. We craft stories and articles and WordPress blogs and promoted releases that engage and create an authentic connection. That’s because we see marketing as a continuous connection cycle. And only after a real warm connection will you close a sale. To do this, we bring a team of smart SEO editors and corporate journalists who partner with you to publish compelling stories.