Online Marketing

Online Marketing, sometimes called Content Marketing, is not a new concept. In a nutshell it’s publishing in new media. In fact, you could say that for as long as man has been able to commit his thoughts to stone, blackboard or paper he has looked for ways to get them noticed. Of course nowadays things are a little more sophisticated but with the tools available and a little imagination you can have your content engage targeted audiences globally. Here we write about Inbound Marketing, Content Marketing, SEO and smart tactics that together set you ahead of the competition in your overall Online Marketing efforts.

How to Strategically Use a Google Ads Campaign

How to Strategically Use a Google Ads Campaign

What might pull in an extra qualified visitor and lead to a sale? How should you use a Google Ads campaign strategically in your marketing mix? Adwords is a great bet for two strong reasons: people actively searching usually have stronger buying intent; and you can get good position when SEO is just starting or not ranking well for particular terms.

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What You Need to Know About CRO

What You Need to Know About CRO

CRO — Conversion Rate Optimization. It is the C word in R.A.C.E. — the marketing strategy we use for all our clients (Reach. Act. Convert. Engage.) using our Webdirexion Surge System™ solution. It is the single set tactics that leads to best ROI, meaning more leads and customers.

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A/B/C Testing and When to Use it

A/B/C Testing and When to Use it

What is A/B/C Testing? Why test three versions of a content element? We’ll take a practical look at this optimization tactic that many digital marketers are overlooking.

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How to Be Confident in Your A/B Test Results

How to Be Confident in Your A/B Test Results

How confident are you in your A/B test results? There’s always a certain amount of risk when you pick a winner because, statistically speaking, testing not a binary proposition with one version a clear loser and one a clear winner.  We look at some tools that help you understand the degrees of probability that the version you pick will be the true A/B test winner.

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How to Rock Dental Office Marketing Campaigns

How to Rock Dental Office Marketing Campaigns

As dental marketing professionals, our job is to help dentists and their offices create trust with the public by putting their greatest benefits and guarantees at the forefront of our marketing efforts. Learn more about this benefit-driven marketing along technique with our CRO and SEO tactics for dental office marketing.

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Recent Webdirexion WordPress Content Strategy Projects

Recent Webdirexion WordPress Content Strategy Projects

When it comes to the symphony of choices for content strategy, design, and user interface components, how do you know if you’re playing the right tune? We review some recent Webdirexion WordPress Content Strategy projects on the way to ferreting out an answer.

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Five Key Aspects to Consider for Killer Content Strategy Creation

Five Key Aspects to Consider for Killer Content Strategy Creation

How do you optimize content? No matter how good the content is that you are creating to use in your online marketing plan, if you do not have a killer content strategy in place to distribute it, chances are it’s going nowhere, fast. Learn more about content strategy creation in our blog series.

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Twitter Ads: Leads to MailChimp Campaign

Twitter Ads: Leads to MailChimp Campaign

Imagine leveraging your Twitter followers (and — shsss… those of other businesses) to gather leads direct to MailChimp for automated response marketing. Thanks to smart targeting and integrations it’s possible.

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