Blogs and CRO – Posts Can Help You Boost Conversions

Blogs and CRO: Smart Blog posts for Engagement and Conversions

Blogs and CRO go hand-in-hand

Can your blogs really go beyond engagement, and convert new site visitors to leads and prospects?  Yes.  Blogs and CRO can work together.  They should help you convert readers to customers, though a smart content strategy must be used for this.

“Conversion strategy on your blog is very different from the strategy employed on your homepage and subpages. Why? Because on your actual website pages, in addition to building relationships and connecting with visitors, we’re trying to get those visitors to take the next step. Your homepage and some (or many) of your subpages should be designed to convert visitors to take an action: contact you, download an ebook, schedule an appointment, buy a service or product, etc.”   — from A Holistic Guide to Online Marketing, by Joey Donovan Guido

Webdirexion recommends the Holistic Guide to Online Marketing

We recommend this book for all digital marketers… from beginners to pros, you will learn some valuable tactics and strategies.

I am included as a reviewer for Mr. Donovan Guido’s book, and I was pleased to do it because I believe Content Marketers need to understand that blog posts need to convert in addition to engaging prospects and clients.  Does this mean you should write sales copy in blog posts?  No.  Donovan Guide makes is clear in the book (there’s much more packed into it beyond blog marketing) that the purpose of your blog is to build relationships. (more…)

Lifetime Customer Value for eCommerce Success

Webdirexion ecommerce solutions include a focus on Lifetime Customer Value (LCV)

LCV — Lifetime Customer Value — is an important focus for eCommerce Marketers.

Whether you’re using SEO, paid advertising, or social media marketing to generate leads and customers, it’s critical that you get a clear idea of what your Lifetime customer value is. Lifetime customer value (LCV) is simply the value of your average customer will generate for your business over the period of time they stay with you.

Neglecting this metric means that you are failing to get the most value out of your customers. Did you know that it costs businesses more money to acquire a customer than it does to market to them after acquisition? Many businesses also rely on backend sales to generate actual profit. For many businesses, this will become the norm as advertising and marketing costs continue to climb.

Considering these factors, you want to make sure that you put LCV on top of your priority list. The first step to getting started is figuring out your LCV number. (more…)

4 Reasons to Use Chatbots for Conversions

Webdirexion best Chatbots for Conversions

chatbot answering questions online, robot assistant help on website

It’s common to hear people talk about chatbots in terms of how well they help with customer service. While it is true that chatbots can help with answering basic customer service inquiries, they are also able to do a lot more, like boost conversions. In fact, when done well, using chatbots for conversions can have a serious positive impact on your bottom line.

Today we are discussing what exactly chatbots are, as well as top ways that they can help you boost your conversions.

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How Did a Split Test Win 670% Lift?

Split Testing with Webdirexion LLCA 670% split test win producing that much “lift” — in this case more leads — is pretty good, so I wanted to tell you about how we achieved this for a client this Summer.  Split testing is part of smart Conversion Rate optimization (CRO) and so a key to the R.A.C.E. strategic marketing framework we use (the “C” stands for Convert).

I’ll begin by summarizing some key takeaways:

  • Always be testing.  Why? It is the single best digital marketing tactic for ROI, especially used in a smart sales funnel strategy. EVERY business can use this, B2B and B2C.
  • Test everything from ads to landing page to emails… and in this case — popups.
  • It doesn’t have to be a major design change you test — after hundreds of tests per year, we often find, as in this case” that a headline persuasion focus can make all the difference.
  • Think persuasion psychology when writing headlines.
  • Emails addresses are still gold — always deploy incentives your prospects want in order to get them.
  • Use a tool that calculates how much data you need related to visitor traffic before you have a valid test. We’ll review one below.
  • Always be testing and practicing the science and art of CRO — Conversion Rate Optimization.

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4 Principal Lessons the WebDirexion Team Learned From Recent Projects

Recently, Webdirexion has been working on various projects for a variety of clients. A few of our website Divi Elegant Theme projects include Camp Wa-Ri-Ki and Coffee Nut Hut. Skill building continues, even after years of special work, since technologies evolve and we always learn more about content strategy and marketing for each client.  Currently, we are applying our new-found knowledge to new client websites and future websites to come. Check out 4 lessons learned from our recent projects and how we will continue to use what we are learning to our clients’ benefit.

1) Use New Strengths in the Divi Builder with WordPress 5.0

Compared to earlier versions, using the Divi Builder with WordPress 5.0 is a little different. Divi, made by Elegant Themes, has streamlined its builder interface.  Meanwhile, in WordPress, the design of the post editor has changed, and when you create new pages, you can choose between the standard WordPress editor and the Divi Builder. We find it convenient to switch between the two anytime you want.

WordPress 5.0 replaces the Classic Editor with a brand new editing process. After you update to WordPress 5.0, the Classic Editor will no longer be available unless you install the Classic Editor Plugin. The plugin will allow you to use the Classic Divi Builder once more.  For most of our clients, we have turned on the Classic Editor for now, though WordPress’s Core Team reports it will be gone for good in 2020.

We asked longtime WordPress user and developer Scott Frangos, our Chief Optimizer at Webdirexion, what he thought of the Divi updates and which features he likes the most.  Scott observes, “First, I like the fact that the Divi people are always innovating and updating.  Specifically, I really like how they have made it more streamlined to find and use the UI — user interface — element we need.  For example, I can type in “Text” and instantly call the Text module into use out of about 30 other choices.  Likewise, if I want to edit spacing in the Text module, I can type in “padding” or “margin” and call those settings into play very quickly now.”  Scott made a short comparison video showing Gutenberg versus Divi, when Gutenberg was first released.  It’s on our Webdirexion YouTube channel — we’re making more videos, so subscribe today (free).

2) Make Smart Use of Divi Sections and Modules

If you’re not familiar with Divi (which is fine because we’re here to help!), sections are the most prominent building blocks while you’re creating pages in Divi. They are essentially horizontal stacking blocks you use to group your content into specific areas. Everything you build begins with a section and using this content wrapper can help you create some incredible things.

Under a section “building block” is a row, and under the row, another building block you can add is a text module. Text modules are essential to any page design because they make it easy to display text in both a stunning and straightforward way.

We asked Briana Turcin, one of our content strategists, to discuss how we put Divi to work with our clients. She said of the process,

“For one of our latest clients, Camp Wa-Ri-Ki, we started with a fullwidth section, and within the section, we built out the content in a 3 column row. Each column has different modules that allow us to lay out the content exactly as we want it. The far left column has a text module and a button module, the middle column has a few image modules along with a button module, and the far right column has a testimonial module and button module. It is incredibly easy to switch modules, add new ones, or to change how many columns you want. By using the Divi Visual Builder, we can map out content quickly and determine what the best combination of rows and modules will be to bring our design to life.”

3) Use Nelio Content Plugin for Social Media Marketing & Content Planning

Nelio Content is a WordPress plugin that comes with a content assistant and editorial calendar. We use it to seamlessly help you schedule, create, and promote blog content and other links you’d like to support via various social sites such as Twitter and Facebook. Other social platforms include LinkedIn and Pinterest. Nelio also has built-in analytics, and that allows us to see what types of articles are getting the most clicks and how we can replicate the same actions in the future.

Sierra Greenman, another one of our content strategists, finds Nelio ideal to use when working with clients:

“I find Nelio a simple and easy-to-use plugin that can make you more productive and organize everything in a timely manner. This plugin is super friendly and I love that it is integrated with a blog. Its calendar feature makes it easy to organize and schedule content daily and even days or months ahead if you choose. Nelio makes it simple to share content automatically on Facebook, Twitter, and even Pinterest once articles are published.”

Are you looking for website development and other digital marketing services? We work with a variety of clients based on their marketing goals. We offer many services: content marketing, sales funnel campaigns, Google Adwords, and many more.

4) eCommerce & Shopping Carts for Businesses and Non-Profits

Having an eStore is essential for many of our clients, and the WooCommerce plugin — a popular and worldwide-used WordPress plugin — allows site owners to sell a range of products. It’s built to integrate with WordPress seamlessly. We specialize in WooCommerce and have helped clients such as Camp Wa-Ri-Ki (store integrates with Printful for non-profit fundraising) and BlueStar HonorCare (custom streamlined shopping setup for this national medical products company) set up their online store.

As we mentioned above, WooCommerce is a well-known plugin, and it powers many online stores due to its unlimited flexibility. It also has access to hundreds of premium and free WordPress extensions. If you are familiar with WordPress and want to get a store setup, allow us to help you set one up. We can quickly get it running, and you’ll see why WooCommerce is an ideal shop platform.

We asked Serhii, our Programming Ninja, what he has been learning about WooCommerce and how he’s been helping clients as of late:

“Recently we faced a problem on WooCommerce that we solved. The initial issue was that the checkout and cart pages default layout of the Woocommerce Shopping Cart plugin was not visually optimized. Sometimes this issue frustrates potential clients who have a large number of fields that must be filled before the actual purchase. Plus, while customers are trying to purchase something they have to scroll down a lot to get to the ‘Proceed’ button. The Webdirexion team is now working on improving the visual appearance of the checkout and cart default pages and are also brainstorming other possible solutions. We desire to have the usage of a single product page checkout option.”

We look forward to helping you convert visitors into leads!

WP Rocket and Imagify Site Speed Optimization



Site Speed Optimization is standard on all Webdirexion Business Care Plans

Site speed optimization is standard on all Webdirexion Business Care Plans

Speed. Page loading time. Site speed optimization.  When it comes to your website, it’s critical you have a fast loading site for visitors. If the page does not load in just a few seconds, don’t be surprised when visitors hop on to the next site instead of yours. Read on and we’ll show you how we optimized a client site who’s on one of our Business Care and Growth plans, to be faster than 82% of tested sites. First, consider the following stats:

At Webdirexion, we are constantly testing the latest tech tools and gadgets designed to increase page load time and enhance overall website speed. After years of testing different caching plugins, we have come to a solution that is awesome for the following reasons: (more…)

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