News

News about Webdirexion LLC — your outsourced virtual marketing department for Content and Inbound Marketing solutions.

A Smart MarTech Package in 2021

A Smart MarTech Package in 2021

What MarTech Package is the smart play in 2021 to help your business increase conversions for leads and new customers? That’s the question we asked ourself this year and I am pleased to announce a great set of tools our Agency will be using forthwith.

First, let’s look at the goals we wanted to address to help our clients :

1. Look for efficiencies in workflow and SaaS costs. Do we really need four separate programs for a CRM, email marketing, social media presence, and SMS broadcasts?

2. Bring together a synergy of platforms designed to work together to increase conversions.  Conversions should be the primary focus since this grows leads and customers.

3. Find a MarTech package that integrates in smart ways.  Your MarTech solutions should be able to “talk” to each other.  One simple example are forms result that automatically get captured in your CRM.

4. Most importantly… cover the things that clients want but do not have time to do.  Everyone wants more customers.  Every client (we focus on healthcare B2B and B2C businesses) agrees that split testing, for example, will improve their results.  But few have the time to do this.  Many Directors of marketing would like to have a true presence in social media, but run out of time to do it each week.

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Blogs and CRO – Posts Can Help You Boost Conversions

Blogs and CRO – Posts Can Help You Boost Conversions

What if blog post can convert visitors to customers? They can… and should. But initially your posts are about engaging prospects and customers as every good content marketer understands. After that, however, you can try a hybrid conversion strategy for posts performing well in SEO.

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Lifetime Customer Value for eCommerce Success

Lifetime Customer Value for eCommerce Success

Knowing and utilizing your Lifetime Customer Value LCV data is vital to your ecommerce business growth. It’s what often separates small businesses from big businesses. It often determines the market and industry leaders. If you’re not using LCV to drive your marketing and business strategy, you are putting yourself at a disadvantage.

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4 Reasons to Use Chatbots for Conversions

4 Reasons to Use Chatbots for Conversions

Learn ways to use smart chatbots to take care of customer service, reservations, promote PDF guides, suggest appointment times and more. Using chatbots for conversions saves you time, chat operator costs, and presents support to your visitors 24/7.

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How Did a Split Test Win 670% Lift?

How Did a Split Test Win 670% Lift?

How did we increase a pop ups lead gathering results by 670%? We’ll tell you how — and it did not require a major redesign for the B version. In split testing, often a simple change using persuasion psychology makes all the difference.

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4 Principal Lessons the WebDirexion Team Learned From Recent Projects

4 Principal Lessons the WebDirexion Team Learned From Recent Projects

Technology. Change. With these two constants, how do you find the best content strategy? This year, we’ve seen WordPress install a new page builder, the Divi theme platform launch a host of new features and UI updates, and eCommerce options multiply. We review some ways we are using new strategies and tactics.

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WP Rocket and Imagify Site Speed Optimization

WP Rocket and Imagify Site Speed Optimization

Site speed optimization.  If your home page does not load in just a few seconds, don’t be surprised when visitors hop on to the next site instead of yours. You’ll also get a down bump in your SEO. Read on and we’ll show you how we optimized a client site who’s on one of our Business Care and Growth plans, to be faster than 82% of tested sites

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Is Your WordPress Site in Need of a Check-up?

Is Your WordPress Site in Need of a Check-up?

How is your website running? If you are in need of Wordpress support, we have plans starting as low as $49 per month! Our Wordpress Care Technical Support plans keep your website running to the best of its ability and fully protected. The majority of our clients that are on Wordpress Care Support plans signed up for this option after we built their website.

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RACE eBook from Webdirexion

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