News

News about Webdirexion LLC — your outsourced virtual marketing department for Content and Inbound Marketing solutions.

Digital Marketing Checklist for Chief Marketing Officers

How can Digital Marketing help gather more leads?  We’ve prepared a high-level checklist to help you.

Strategic Conversions

Leads are the gold for digital marketers.

You’ve got a budget, goals, and need to prove your digital marketing campaign’s ROI. How can you show your team is meeting its objectives?  There are a lot of fancy acronyms and tactical names in this business, but in the end a company lives or dies on qualified leads your sales team can close (B2B) or buying customers for ecommerce and B2C sales.

At Webdirexion LLC, our team uses a marketing model known as “R.A.C.E.” (Reach, Act, Convert, Engage) to organize strategic thinking, the tactics that flow from it, and measurements to meet and exceed goals.

We’ve found this helps solve a lot of the challenges marketer’s face as shown on the chart at right.  Take a look at the top three challenges (Producing engaging content, doing it consistently, and proving ROI), and ask yourself how you now measure content effectiveness?  Shouldn’t you see direct results in terms of engagement and leads?  We think so.  We’ve written an eBook about R.A.C.E. strategies and tactics and will send you a copy along with a Digital Marketing checklist. (more…)

Facebook Kapow Split Test & How You Know It’s Done

What if you could increase readership for sales related blog posts by 67% or more?  And… what if you knew, before spending a lot of ad dollars on your content, exactly how well it engaged your target prospects?  Kapow.

Webdirexion Testing Kapow Campaign

Kapow: How split testing + Facebook audience engagement pays off — before your ad campaign (and after).

We do a lot of split testing at Webdirexion because it causes our content to perform better for clients and our agency itself.  Too many content marketers and web designers think they are done after their “first guess” at compelling copy and design.  Not so.  Better engagement of qualified prospects means more sales, so why would you not test for this?

In this post I’ll tell you about a Facebook pre-test “Kapow” tactic that helps you get your content optimized better results before a higher advertising spend.  Then I’ll answer the oft-asked question… how do you know when you have enough of a test sample so that your results are valid?  Quick tip — the wider the percentage of conversion results, the sooner you can end the test; see below. (more…)

WordPress Sites with Built-in Split Testing

We’re WordPress specialists and also literally wrote a book on CRO — Conversion Rate Optimization — so we were very pleased when a market leading theme developer upped their game and added A/B testing for over 30 modules (like slideshows, tabbed boxes, images, and text components) that are also part of the theme.

Split Testing with Divi

Split testing = more leads and customers.

It’s called Divi from Elegant Themes, and aside from the fact it makes layout go much faster with modular components, now with split testing (we sometimes call this “A/B” testing since it is common to test two variations of landing pages, but with this tool you can actually test several more variations) we like it so much we have been using it on all our recent projects including the new Old Town Portland site, The brand new design for Croc’s Casino Resort, and for ProtoCall Services (design by Smith Creative Group) — one of our healthcare clients.  This is cutting edge for smart content strategy. (more…)

Lunch and Learn Lead Gathering with Marketing Expert Scott Frangos

Scott Frangos, President of Webdirexion LLC

Meet Scott Frangos, “chief optimizer” for Webdirexion — the Digital Marketing Agency

Wednesday May 25th, Noon – 1pm • Boomerang Coffee Shop, 8th and Main Street in Vancouver

Webdirexion Publishing, a division of Webdirexion LLC, is pleased to announce a lunch and learn for business people and marketer’s based on the recently published Marketer’s Concise Guide to CRO. Available in print and e-book format, the guide helps online marketers convert website visitors into customers using proven conversion rate optimization (CRO) tactics.

The book was distributed in February for a workshop by conference leaders at the Medical Device Marketing Summit in Tampa, Florida, and and continues to sell with good ratings on Amazon.com and reviews also available on GoodReads.com.

“Every business needs to grow their prospect list.  I wrote the book I wish I’d had when I was starting our agency,” explains Scott Frangos, the guide’s author and founder and president of Webdirexion LLC — a digital marketing agency. “We wrote it to get marketers quickly up to speed, and to help them gather more qualified leads, in smart ways using newer tactics and technology.”

The short lunch and learn presentation followed by a book signing is scheduled for this May 25th during the noon hour, at downtown Vancouver’s Boomerang Coffee House & Generosity Shop (808 Main Street). Join us for a lunch break with the author, who will speak briefly on smart ways to gather more qualified business leads and customers. Guests will be entered to win a copy of the book and coffee, tea, & snacks will be served.

Books, Snacks, and Generosity at Boomerang Coffee Shop:

BoomerangMap

The book will be offered only at this event for 10% off retail price, and another 40% will be donated to the good causes supported by Boomerang, “a generosity shop with a special mission.”  

Join us at the Boomerang Coffee Shop (where generosity returns) — Wednesday May 25th, Noon – 1pm • 8th and Main in Vancouver

There will be CRO Guides for sale at 10% OFF, plus 40% of proceeds goes to local charities.

Smart Ways To Book More Rooms

Online Education Webinar from Webdirexion

Below is a recent webinar we did for Hoteliers and Innkeepers on “Smart Ways To Book More Rooms” in conjunction with Checkfront* — an innovative cloud booking service with some
unique marketing features
.
(see also our post on Hotel Marketing Q & A)


*Webdirexion has a marketing agreement with Checkfront because they offered the best solution for our clients in our opinion. Do contact us for a comparison table of three popular booking companies.

Are Facebook Ads Even Worth My Time?

Facebook ads can take on many appearances depending on the ad type and the device used to view the ad.

Facebook ads can take on many appearances depending on the ad type and the device used to view the ad.

Are Facebook ads dead?

Short answer: no, they’re not. Not even close.

Long answer: Facebook ads are still very much alive and thriving. How alive you might ask? Looking ahead, KISSmetrics statistics indicate that Facebook is expected to generate at least $4 billion in revenue this year of 2015 from ads alone.

For that kind of money to be spent on ads alone, it’s apparent that this method of marketing is worthwhile and working for many businesses.

So why do certain ad managers swear that Facebook ads are a lost cause? This could depend on a number of factors, but most likely businesses that didn’t see any immediate results so they became discouraged and turned off their ad campaign prematurely. (more…)

RACE eBook from Webdirexion

FREE eBook: Subscribe

Subscribe to our Webdirexion R.A.C.E. newsletter and we'll send you a free 34 page eBook on winning your own marketing race using smart tactics (Reach. Act. Convert. Engage.). PLUS... we will enter you in a drawing to win a copy of our book, The Marketer's Concise Guide to CRO.

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