What MarTech Package is the smart play in 2021 to help your business increase conversions for leads and new customers? That’s the question we asked ourself this year and I am pleased to announce a great set of tools our Agency will be using forthwith.
First, let’s look at the goals we wanted to address to help our clients :
1. Look for efficiencies in workflow and SaaS costs. Do we really need four separate programs for a CRM, email marketing, social media presence, and SMS broadcasts?
2. Bring together a synergy of platforms designed to work together to increase conversions. Conversions should be the primary focus since this grows leads and customers.
3. Find a MarTech package that integrates in smart ways. Your MarTech solutions should be able to “talk” to each other. One simple example are forms result that automatically get captured in your CRM.
4. Most importantly… cover the things that clients want but do not have time to do. Everyone wants more customers. Every client (we focus on healthcare B2B and B2C businesses) agrees that split testing, for example, will improve their results. But few have the time to do this. Many Directors of marketing would like to have a true presence in social media, but run out of time to do it each week.