Content strategy refers to the planning, development, and management of content—written or in other media. The term is particularly common in web development since the late 1990s. It is a recognized field in user experience design, but also draws interest from adjacent communities such as content management, business analysis, and technical communication (Wikipedia). At Webdirexion, we believe that there are some other key components that inform Content Strategy, including Conversion Rate Optimization (CRO) and here we write about these key concepts for smart marketers.
When choosing an A/B test winner, there will always be a certain amount of risk. What risk? Well, statistically speaking, testing is not a binary proposition with one version a clear loser and one a clear winner. How then can you be confident in your A/B test results? Let’s take a look.
I was preparing a lecture for my online course on “CRO Power” (recall that CRO stands for Conversion Rate Optimization), where we have been testing two versions of a pop-up to subscribe to our newsletter in return for an eBook on R.A.C.E. marketing strategy and tactics. Here are the two versions and you can see which one “won”:
Our A/B test results for these two pop-up versions showed that the A version (left) got better results. How significant is that?
The User Experience is comprised of numerous elements, one of which is content strategy.
The web today is super saturated with content. In fact, nearly 3 million blog posts are published each day. Consumers easily get overwhelmed and walk away (or should we say, click or tap away) in search of content they believe to be more useful, more relevant, or simply put: better.
The user experience (UX) plays a big role in this journey. How an individual uses and interacts with your website is a huge determiner for if they will stay to enjoy more of your content, or if they will leave in search of something else. In fact, UX design and content strategy are actually far more related than you might imagine.
We’ve already talked a lot about content strategy in previous articles in our series – which you can read here and here. Now it’s time to discuss how UX fits into this mix and how it factors into developing your content strategy.
If we were to ask you what your brand’s content marketing strategy is- what would your response be? Would you even know how to respond? In fact, a content marketing strategy is what separates companies with a plan for their audience from their less prepared competitors. A good content marketing strategy will help inspire people to take action. Having a well-tested strategy in place will allow your business to drive converting traffic that will generate increasing amounts of revenue.
It is a common mistake to confuse content marketing with content strategy. While these two concepts are certainly related, they remain separate entities that both serve a specific purpose. Content marketing is focused on creating a strategy that best works to distribute, and display your content in a way that will engage your audience and inspire them to convert. Still not sure how this differs from content strategy? We like how Content Marketing Institute puts it, as they explain that: (more…)
Content strategists today have quite a challenging role. In fact, it is not even a role that is easily defined. Ask five different companies what their content strategist does and they will all give you five different answers. Nevertheless, content strategy is a crucial part of a broader digital marketing scheme that brands must employ in order to be successful.
Design, UI, and Strategy components all combine to play a symphony pleasing to website visitors.
Looking back at a run of recent projects (see examples below), we can see modern responsive design, content strategy, and conversion rate optimization (CRO) is paying off. Like a concert master, the “music” of each design and strategy component are directed to play the right “tune” to attract and engage your prospects. We review some recent Webdirexion WordPress Content Strategy projects to look at the symphony of choices involved in developing compelling websites. (more…)
Content strategy is a critical component to the success of your online marketing strategy. This blog post is the first in a series of articles where we will discuss successful content strategy tips for the modern marketer of the future.
We all know high-quality content is key for success, but what good is this content without a proper strategy in place?
Content is the key element to every online marketing activity. From social media and paid advertising, to blog marketing, email marketing, and SEO – all of these online marketing activities require high quality content in order to produce results. In fact, Demand Metric conducted a study that shows an amazing 78 percent of Chief Marketing Officers (CMOs) believe custom content is the future of digital marketing.
However, high quality content marketing is only one piece of this intricate marketing equation. In the ever-evolving world of online marketing, a business needs to conduct significant research and focus on the development and execution of a winning content strategy to reach its goals.
We would like to introduce you to five key aspects you need to consider when creating a killer content strategy for success. Each one of the following aspects will be expanded upon in individual blog posts to follow.