Every site will deal with broken links at some point. It only becomes a problem if you don’t step in to fix them. If you run a WordPress website, you have plenty of great options for fixing your broken links. Here are our picks for the best WordPress Broken Link Solutions.» Read More
Content strategy refers to the planning, development, and management of content—written or in other media. The term is particularly common in web development since the late 1990s. It is a recognized field in user experience design, but also draws interest from adjacent communities such as content management, business analysis, and technical communication (Wikipedia).
“To make strategic recommendations about content, you need to understand the business. If you don’t, you’re more likely to recommend solutions that don’t help the company achieve its business goals” — The Content Strategy Toolkit, by Meghan Casey
We’ve found that a majority of our clients are visual learners and respond well to seeing and hearing via videos about Content Marketing topics. So we’ve recently begun boosting our training and how-to videos on the Webdirexion YouTube channel. Have a look and subscribe today.» Read More
Technology. Change. With these two constants, how do you find the best content strategy? This year, we’ve seen WordPress install a new page builder, the Divi theme platform launch a host of new features and UI updates, and eCommerce options multiply. We review some ways we are using new strategies and tactics.» Read More
Ready or not, WordPress 5 (Winter 2018) is changing your content editing experience dramatically with “Gutenberg” the new interface engineered around a concept of content blocks. Will you be ready? We’ve prepared a video to help you get up to speed.» Read More
We help our clients succeed in email marketing using Mailchimp, which is a web-based email marketing SASS. This incredible platform helps you design and share newsletters, and offers advanced automation including trigger based auto-responders and ecommerce integration (we also build ecommerce sites with WooCommerce). In addition to getting you set up on MailChimp, we help you integrate your Mailchimp with services you already use, such as a CRM.» Read More
Content Marketing… Inbound Marketing? How do you win your marketing race? Over the past few years, there were a few marketing strategies that proved to be relatively successful. Nowadays we like the R.A.C.E. model for Reach, Act, Convert, and Engage. This produces a smart sales funnel that increases leads and sales.» Read More