Ready or not, WordPress 5 (Winter 2018) is changing your content editing experience dramatically with “Gutenberg” the new interface engineered around a concept of content blocks. Will you be ready? We’ve prepared a video to help you get up to speed.Read More
Content strategy refers to the planning, development, and management of content—written or in other media. The term is particularly common in web development since the late 1990s. It is a recognized field in user experience design, but also draws interest from adjacent communities such as content management, business analysis, and technical communication (Wikipedia). At Webdirexion, we believe that there are some other key components that inform Content Strategy, including Conversion Rate Optimization (CRO) and here we write about these key concepts for smart marketers.
“To make strategic recommendations about content, you need to understand the business. If you don’t, you’re more likely to recommend solutions that don’t help the company achieve its business goals” — The Content Strategy Toolkit, by Meghan Casey
Note that this page itself is a good example of the WordPress Content Strategy we advocate for clients. WordPress automatically creates both category and tag pages — this is one such category page. Google tends to rank some of these pages highly and we noticed an upward ranking trend for this one. Since it is a key service focus, we then decided to further enhance content and follow a “keystone content” strategy that involves both onsite and offsite linking to it. We are able to customize such “archive” pages in WordPress in order to add more SEO-rich content and further boost the page.
If you’re not familiar with email marketing, it essentially means engaging with an audience through email. Email marketing involves sending out scheduled email newsletters. Newsletters consist of updates such as advice, special offers, recent blog posts, and site news. If you do have a company blog, it would include links to your latest blog postsRead More
Content Marketing… Inbound Marketing? How do you win your marketing race? Over the past few years, there were a few marketing strategies that proved to be relatively successful. Nowadays we like the R.A.C.E. model for Reach, Act, Convert, and Engage.Read More
Digital marketing is a fast moving target when you consider all the new software tools, strategy models and tactics. How do you keep up? COMP. We’ve relaunched our directory of lifetime access online courses for digital marketers.Read More
How confident are you in your A/B test results? There’s always a certain amount of risk when you pick a winner because, statistically speaking, testing not a binary proposition with one version a clear loser and one a clear winner. We look at some tools that help you understand the degrees of probability that the version you pick will be the true A/B test winner.Read More
Use UX to engage more site visitors: The user experience (UX) plays a big role in content strategy and digital marketing. How an individual uses and interacts with your website is a huge determiner for if they will stay to enjoy more of your content, or if they will leave in search of something else. In fact, UX design and content strategy are actually far more related than you might imagine.Read More