Webdirexion Split Test Sees 670% Lift

How Did a Split Test Win 670% Lift?

How did we increase a pop ups lead gathering results by 670%? We’ll tell you how — and it did not require a major redesign for the B version. In split testing, often a simple change using persuasion psychology makes all the difference.

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Webdirexion Uses R.A.C.E. Marketing

Using RACE Marketing to Win Customers

Content Marketing… Inbound Marketing? How do you win your marketing race? Over the past few years, there were a few marketing strategies that proved to be relatively successful. Nowadays we like the R.A.C.E. model for Reach, Act, Convert, and Engage. This produces a smart sales funnel that increases leads and sales.

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Webdirexion A/B test for popup

How to Be Confident in Your A/B Test Results

How confident are you in your A/B test results? There’s always a certain amount of risk when you pick a winner because, statistically speaking, testing not a binary proposition with one version a clear loser and one a clear winner.  We look at some tools that help you understand the degrees of probability that the version you pick will be the true A/B test winner.

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WordPress Development and Tech. Support from Webdirexion

Recent Webdirexion WordPress Content Strategy Projects

When it comes to the symphony of choices for content strategy, design, and user interface components, how do you know if you’re playing the right tune? We review some recent Webdirexion WordPress Content Strategy projects on the way to ferreting out an answer.

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Twitter Lead Ads to Email

Twitter Ads: Leads to MailChimp Campaign

Imagine leveraging your Twitter followers (and — shsss… those of other businesses) to gather leads direct to MailChimp for automated response marketing. Thanks to smart targeting and integrations it’s possible.

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Webdirexion Testing Kapow Campaign

Facebook Kapow Split Test & How You Know It’s Done

What if you could optimize content for conversions, plus boost readership — BEFORE your major advertising push? You can. We call this the Facebook Kapow tactic, and in this post I explain how you can pick a winning blog marketing post for engagement out of a pack of 3-5, and also boost its final readership percentage.

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Video Marketing

Recent Video Marketing Trends

A review of recent video marketing trends, shows video use in online advertising is on the rise, and that ROI from smart videos can outperform other ads. So what are some smart ways to work with videos?

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Boomerang Coffee Shop in Vancouver

Lunch and Learn Lead Gathering with Marketing Expert Scott Frangos

Like to gather more leads and customers at your website? Join us next Wednesday May 25th, Noon – 1pm, at the Boomerang Coffee Shop, 8th and Main Street in Vancouver for a lunch and learn for business people. Based on the recently published Marketer’s Concise Guide to CRO, author Scott Frangos will be on hand to present lead gathering tips, and sign books. Free to the public — 40% of proceeds go to the charities supported by Boomerang. Snacks and beverages served.

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Webdirexion A/B Test Yields 493% Gain

How We Increased Leads by 493% for a B2B

Webdirexion recently achieved a 493% gain for a B2B company, and an earlier gain of 100% for a B2C resort client. How? The method was using A/B testing technology. But the strategy, in both cases, is what made all the difference. CRO strategy.

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Conversions in RACE Marketing Cycle

Racing Toward Strategic Conversions

When you use a smart digital marketing strategy, like “R.A.C.E.” a focus on strategic conversions will yield more qualified leads for your business. And to pull this off, you need to always be testing because your site “design” is just a best guess at what will be persuasive and compelling

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Digital Marketing Strategy with RACE and CRO from Webdirexion

Digital Marketing Strategy & Conversions

At Webdirexion LLC, our team uses a marketing model known as “R.A.C.E.” (Reach, Act, Convert, Engage) to organize strategic thinking, the tactics that flow from it, and measurements to meet and exceed goals. We’re presenting an infographic with some research notes about one of the focus areas of R.A.C.E. — Conversion Rate Optimization.

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RACE eBook from Webdirexion

FREE eBook: Subscribe

Subscribe to our Webdirexion R.A.C.E. newsletter and we'll send you a free 34 page eBook on winning your own marketing race using smart tactics (Reach. Act. Convert. Engage.). PLUS... we will enter you in a drawing to win a copy of our book, The Marketer's Concise Guide to CRO.

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