Scott Frangos

How to Be Confident in Your A/B Test Results

How to Be Confident in Your A/B Test Results

How confident are you in your A/B test results? There’s always a certain amount of risk when you pick a winner because, statistically speaking, testing not a binary proposition with one version a clear loser and one a clear winner.  We look at some tools that help you understand the degrees of probability that the version you pick will be the true A/B test winner.

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Lunch and Learn Lead Gathering with Marketing Expert Scott Frangos

Lunch and Learn Lead Gathering with Marketing Expert Scott Frangos

Like to gather more leads and customers at your website? Join us next Wednesday May 25th, Noon – 1pm, at the Boomerang Coffee Shop, 8th and Main Street in Vancouver for a lunch and learn for business people. Based on the recently published Marketer’s Concise Guide to CRO, author Scott Frangos will be on hand to present lead gathering tips, and sign books. Free to the public — 40% of proceeds go to the charities supported by Boomerang. Snacks and beverages served.

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