Conversion Rate Optimization

Mastering C.R.O. — Conversion Rate Optimization — is a discipline involving art and science — and the most important discipline when it comes to success for your company and your career. Why? Because content is not king.  Focusing instead on two other C-words in marketing –

– Conversions and Connections — that happen after quality content engages the right prospects is how you get to the “holy grail”… the final C-words — Clients and Customers.

We focus on CRO for our Agency and Clients at Webdirexion and here we publish helpful articles to help you optimize conversions — when visitors online take one step closer to doing business with you — in your marketing practice.

Facebook Kapow Split Test & How You Know It’s Done

Facebook Kapow Split Test & How You Know It’s Done

What if you could optimize content for conversions, plus boost readership — BEFORE your major advertising push? You can. We call this the Facebook Kapow tactic, and in this post I explain how you can pick a winning blog marketing post for engagement out of a pack of 3-5, and also boost its final readership percentage.

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How We Increased Leads by 493% for a B2B

How We Increased Leads by 493% for a B2B

Webdirexion recently achieved a 493% gain for a B2B company, and an earlier gain of 100% for a B2C resort client. How? The method was using A/B testing technology. But the strategy, in both cases, is what made all the difference. CRO strategy.

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Racing Toward Strategic Conversions

Racing Toward Strategic Conversions

When you use a smart digital marketing strategy, like “R.A.C.E.” a focus on strategic conversions will yield more qualified leads for your business. And to pull this off, you need to always be testing because your site “design” is just a best guess at what will be persuasive and compelling

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Digital Marketing Strategy & Conversions

Digital Marketing Strategy & Conversions

At Webdirexion LLC, our team uses a marketing model known as “R.A.C.E.” (Reach, Act, Convert, Engage) to organize strategic thinking, the tactics that flow from it, and measurements to meet and exceed goals. We’re presenting an infographic with some research notes about one of the focus areas of R.A.C.E. — Conversion Rate Optimization.

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Hotel Marketing — Questions & Answers

Hotel Marketing — Questions & Answers

In our recent webinar for PAII, we received some good questions about optimizing hotel landing pages. We answered some during the webinar, then did some research and have more answers on hotel marketing with examples for your here.

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Need More Leads?  Marketer’s CRO Guide is out!

Need More Leads? Marketer’s CRO Guide is out!

Every business needs more leads. But only a small percentage of marketers are taking advantage of evolving tools, tactics and techniques for CRO — Conversion Rate Optimization. This single focus will wring more ROI out of your marketing efforts than any other tactics. Now there’s a book to guide you.

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Million $ FAIL:  When Office Depot & Microsoft Forgot to Test

Million $ FAIL: When Office Depot & Microsoft Forgot to Test

How could Office Depot and Microsoft team up, spend millions of dollars on a smart cloud software play, and lose? They had a lot of content, including professionally produced videos with actors, sell sheets, signage and brochures. They knew how to capture attention, but flushed a ton of money down the drain. Why? I was there and I’ll tell you the story…

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Increasing Your eMail Conversion Rates

Increasing Your eMail Conversion Rates

Smart eMail marketing based on a qualified prospect list is still king when it comes to digital marketing. And what could be smarter than testing two subject lines in MailChimp to see which one compels more opens? We’ll tell you how…

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RACE eBook from Webdirexion

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Subscribe to our Webdirexion R.A.C.E. newsletter and we'll send you a free 34 page eBook on winning your own marketing race using smart tactics (Reach. Act. Convert. Engage.). PLUS... we will enter you in a drawing to win a copy of our book, The Marketer's Concise Guide to CRO.

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