TOPIC: Conversion Rate Optimization

Mastering C.R.O. — Conversion Rate Optimization — is a discipline involving art and science — and the most important discipline when it comes to success for your company and your career. Why? Because content is not king.  Focusing instead on two other C-words in marketing –

– Conversions and Connections — that happen after quality content engages the right prospects is how you get to the “holy grail”… the final C-words — Clients and Customers.

We focus on CRO for our Agency and Clients at Webdirexion and here we publish helpful articles to help you optimize conversions — when visitors online take one step closer to doing business with you — in your marketing practice.

How to Be Confident in Your A/B Test Results

How to Be Confident in Your A/B Test Results

How confident are you in your A/B test results? There’s always a certain amount of risk when you pick a winner because, statistically speaking, testing not a binary proposition with one version a clear loser and one a clear winner.  We look at some tools that help you understand the degrees of probability that the version you pick will be the true A/B test winner.

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