Inbound Marketing

Once you’ve published quality content then you can focus on “Inbound Marketing” — developing a strong social presence, working on your ‘brand’, SEO, Social Media Marketing, Pay Per Click — these are inbound marketing skills which lead customers to you as opposed to outbound marketing where you approach the customer with banners and button ads, email marketing and other traditional techniques.

Twitter Ads: Leads to MailChimp Campaign

Twitter Ads: Leads to MailChimp Campaign

Imagine leveraging your Twitter followers (and — shsss… those of other businesses) to gather leads direct to MailChimp for automated response marketing. Thanks to smart targeting and integrations it’s possible.

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SEO, Content Strategy & The Ranking Brain

SEO, Content Strategy & The Ranking Brain

SEO is now controlled by Artificial Intelligence (AI). It controls what each of us see in search returns. It learns on its own. You can’t control what it does. Twilight Zone meets Outer Limits.

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Are Facebook Ads Even Worth My Time?

Are Facebook Ads Even Worth My Time?

It used to be that Google was the main place to buy PPC ads. Not anymore. Now Facebook has upped the game with a number of interesting targeting options and types of ads. But is it worth it? Miranda has some thoughts on that.

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Optimize Your Hotel’s Social Media Presence

Optimize Your Hotel’s Social Media Presence

When it come’s to your hotel’s social media presence, you can really stand out by selling different benefits and experiences on each social venue. That’s right — you’re not selling a “Bed and Breakfast Inn” or a “Hotel.” Huh? We’ll look at a Hotel and an Inn that demonstrate what this means and review how to use similar tactics.

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Social Media Marketing & Content Strategy

Social Media Marketing & Content Strategy

How can you efficiently engage with strong prospects in social media? We have a “Klout tactic” for that along with some great insights into content strategy and closing the connection/engagement loop using Hootsuite.

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Webdirexion Team Sled Race (and SMM)…

Webdirexion Team Sled Race (and SMM)…

When it comes to sled racing, you usually don’t think about a triple social media marketing amplification result, but that’s exactly what’s behind this holiday greeting video.

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Content Marketing Agency versus Online Marketing Agency

Content Marketing Agency versus Online Marketing Agency

Content Marketing... or... Online Marketing?  Short answer:  Yes.  Both apply.  Right now, we're going with Online Marketing, as in, Webdirexion is an Online Marketing Agency.  Sure, the discipline of Content Marketing has become quite the rage in recent years, helped...

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