You already know that our services include content marketing, automated marketing for lead nurturing, smart online advertising, and much more. And now, we’re offering social media management services. Specifically, we support our clients by using Blog2Social, a plugin that’s easy to install onto your WordPress blog.
Using the plugin, we can push out tweets and Facebook posts as soon as we hit ‘publish’ on your post. And, we can conveniently schedule both social posts from your company blog. It doesn’t stop there. Blog2Social always makes it easy to schedule content from other sources on the Internet as well.
We cover this more in-depth below, but a few features we love about Blog2Social is its Calendar and Dashboard features. But before we dive into Blog2Social, let’s discuss just how important establishing a social media presence is. After all, having a strong social media presence is what will attract and maintain a strong audience on the web! (more…)
Social media can be time-consuming, but it doesn’t have to be. That’s where time-saving tips come into play.
Social media has now become a crucial channel for businesses today. Many consumers look for companies on social media sites, go on social media sites to research business reviews, and also use social platforms to interact with businesses. When done correctly, social media marketing can connect you with your target audience, strengthen customer relationships, build your brand equity, generate quality leads, and help you market your products.
The challenge with social media is that it can demand a lot of your time. You have to engage in conversations, post at least once a day (sometimes multiple times depending on the platform), come up with suitable content ideas, and manage accounts across various platforms. To help make your load easier, here are some time-saving tips for social media.
1. Create Social Media Marketing Posts Weeks In Advance
Trying to come up with content and post ideas for your social media accounts on the fly can be difficult. A better approach to posting on social media is to create weeks of social media posts in one go. Schedule out a block of your time to come up with 30, 60, or even 90 days worth of posts. A good rule of thumb is to create a post for every one to two days.
Just because you set up your schedule doesn’t mean that your posts must stay that way. If there are urgent posts you need to make, you can simply put it ahead of schedule and push your pre-written posts back a bit. And by creating posts beforehand, you are also giving yourself time to come up with new posts for the next few weeks.
Webdirexion uses Nelio, a WordPress plugin, to not only save a client time on what could be time-consuming scheduling but as a way to improve productivity. As a team, we emphasize bringing professional publishing and optimization solutions to all of our clients. Check out our Growth Plans to find out more about our smart strategies and optimizations.
Scheduling posts ahead of time has its advantages.
2. Schedule Your Posting with Automated Platforms
The previous strategy works best if you use a platform to schedule your posts. As you know, it can be tough to manage multiple social media accounts. With social media scheduling platforms like Nelio, you can post to all your social media accounts from one interface. Plus, you can schedule your posts on a content calendar which will automate the actual posting. There are also other social media management platforms you can use like Hootsuite, Sprout Social, and Buffer.
3. Use Curated Content
Coming up with content for your social media accounts can be difficult. That’s why curating content will save you a lot of time. Curation means you are sharing content created by somebody else. An excellent way to use curated content is by adding your content to support it. Examples of shared content may include anything from an analysis, personal commentary, a disagreement, to an expansion of the original content.
Nelio is an excellent tool to use for curated content. We use this smart scheduling for clients on our Business Growth and Care plans, specifically for our Power Reach plan.
The point of curated content is to use it sparingly. After all, you still need to demonstrate your credibility and authority through your original content. But with curated content, you can post more frequently on your social media accounts. It’s also a great way to post social content if you are dealing with writer’s block.
4. Repurpose Your Content
You don’t always have to come up with new content for your social media posts. A great way to come up with some great posts is to repurpose your content. You probably have a large inventory of articles, blog posts, videos, podcasts, or even infographics for your business. What’s best is to take the content that best resonated with your audience and condense it for a social media post.
In many cases, your social media followers probably have never even come across most of your content. Even if you’ve shared the same content on your social media accounts before, a large chunk of followers might have missed it. Don’t overlook how effective it can be to repurpose your content.
Even with these time-saving tips, social media marketing can still be challenging to execute and manage. Time constraints likely limits business owners to focus on social media because they need to zero in on other areas of their business. That’s where we come in.
Webdirexion can help you build and manage an active social media marketing campaign for you. We understand how hard it is to find the time to manage social media and find somebody skilled to take it over for you. We’ve helped many business build winning social media campaigns and can do the same for you.
You’ve worked hard growing followers on Twitter, why not turn them into leads so you can work toward sales using automated marketing? Twitter ads? Yup. Don’t count that platform out yet — especially when we have a new American President that loves to tweet, and the platform has 317 million users in 2016. That bird can still sing.
Our clients are always interested in smart ways to gather more leads, so we are pleased to tell you about a tactic where you pay only for the leads gathered. This strategy pairs up newer Twitter ads with your marketing automation program of choice to discover leads and grow your list. And with a lead campaign on Twitter, you pay only for the leads gathered. (more…)
Facebook ads can take on many appearances depending on the ad type and the device used to view the ad.
Are Facebook ads dead?
Short answer: no, they’re not. Not even close.
Long answer: Facebook ads are still very much alive and thriving. How alive you might ask? Looking ahead, KISSmetrics statistics indicate that Facebook is expected to generate at least $4 billion in revenue this year of 2015 from ads alone.
For that kind of money to be spent on ads alone, it’s apparent that this method of marketing is worthwhile and working for many businesses.
So why do certain ad managers swear that Facebook ads are a lost cause? This could depend on a number of factors, but most likely businesses that didn’t see any immediate results so they became discouraged and turned off their ad campaign prematurely. (more…)
In preparing for our PAII Webinar on Online Marketing Recommendations for Websites (Sept. 30th — register online, it’s free), we took a closer look at some Hotels & Inns we had reviewed recently to look for the strengths in their social media strategies.
Below, I’ll outline some things we know are strong for both the Balch Hotel and the Edenwild Inn with regards to their presence in the social venues. First, let’s look at the Balch Hotel:
The Balch Hotel covers a range of social sites including those above (Google+, Twitter, and Facebook) with a smart strategy to emphasize different advantages of staying with them
Are you closing your social media connection loops?
How can you engage strong Klout leaders in social media, then close the engagement loop? Let’s take a look. This post begins with a focus on a great engagement tip using HootSuite — the pro social media dashboard, scheduling and swiss knife tool. Then we’ll look at a SlideShare presentation (still another content engagement tactic you should explore) and with a takeaway on content strategy. The beauty of the sequence is that using social media, one connection led to another and this post closes that loop.
Let’s start with a Hootsuite tip (disclosure, Webdirexion is a pro solution partner with Hootsuite and both Julie Hume and myself are certified in Social Media Marketing by Hootsuite University). In a nutshell, this tip focuses on finding and engaging Klout leaders. You read it right — “Klout” is the name of a ratings service that looks a key performance indicators in social media and assigns you a score. The higher the score, the more Klout you have.
The Klout Technique in Hootsuite
In the screenshot below, using Hootsuite, you can see that I have first filtered in the “stream” of twitter users that have mentioned our company (@Webdirexion) using the Klout filter set for at least 40-45 strength. This reveals at least one possible Klout leader for engagement:
3-steps for engaging with Klout leaders as a social media marketing tactic.
My reply, which links back to this post, shows in the Hootsuite stream with the original message.
After I review a Klout leaders profile, I check number of followers (Vinay has 4400+ followers that may see my reply to him) and further qualify the the contact. Then I actually read the post and follow the link in it. I need to do each of these things to qualify the contact (ie. a possible client or a colleague?) and make an intelligent reply. No robo-replies here — being “social” means you actually talk to one another with authentic dialog.
Following the link in Mr. Koshy’s original post led me to the slideshare presentation included below — and gave me the right inspiration for a reply. Note that in the reply, I did three key things:
I linked back to this article which mentions the dialog
I put some text before @vpkoshy because if I did not, only vpkoshy would see the reply (credit to our Julie Hume for the tip on that tactic)
I used a hashtag to extend visibility for the reply
The Content Strategy Concept (from a Slideshare presentation)
Note how the Content Pillars support each of the objectives above.
On slide 28 shown at right, in a presentation recommended by our Klout Leader friend from Australia, the author (Christel Quek) gives a diagram of three “content pillars” supporting the audience, brand objective and user motivations. What a concise way to picture your “content marketing” work to be done.
There are also a number of great tips for social media marketing in that presentation, including:
Using hashtags as a call to action
Let your brand personality shine in social media
Remember to use social media to “listen to understand”
Focus on how your products or services touch people’s lives
Make your user the hero
Recognize your champions — influencers
I then left a comment at the slideshare. Thousands of people will see the tweet. Mr. Koshy will see that Webdirexion replied directly and followed up and respected his tweet. Ms. Quek will find out that a Koshy tweet led to a blog post with her slideshare embedded (below). Who knows, maybe Vinay Koshy and Christel Quek will learn about and help be influencers for Webdirexion. It’s a social circle — see how that works?
Here’s the slideshare on winning at content strategy:
Hootsuite: Social Insights with Adam Pisoni Co-founder – Yammer
At the center of this post’s tactical tools is Hootsuite, so we’ll end with a short video of thoughts related to using the platform.
How does a company respond fast enough to their customers that are themselves, communicating, sharing and learning at faster and faster speeds due to technology? Adam Pisoni of Yammer has some thoughts in the following video. Yammer is a private social network that helps employees collaborate across departments, locations, and business apps. Note that you can add Yammer and dozens of other networks and apps into your convenient Hootsuite pro dashboard.
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