Imagine leveraging your Twitter followers (and — shsss… those of other businesses) to gather leads direct to MailChimp for automated response marketing. Thanks to smart targeting and integrations it’s possible.
Hotel & Inn Marketing
Webdirexion has a niche focus helping hotels & inns achieve increased profitability via smart, progressive marketing practices and here we write articles with tips and tactics for innkeepers and hoteliers. We’re members of the Professional Assn. of International Innkeepers, and the Association of Independent Hospitality professionals to stay in touch with needs and solutions in the industry.
One great way we can help Hotels grow their revenues is by converting more site visitors that are not yet ready to make a reservation, but will get on a mailing list. We go over how we do this in our new book on CRO — Conversion Rate Optimization. The diagram at right shows “conversions” as #4 in the R.A.C.E. marketing cycle — a smart model we use to connect strategy to actionable analytics to measurable tactics.
We believe that today’s hotel & inn marketing managers must stay on top of the opportunities that come from new technologies and related strategic advantages. And there’s no substitute for persuasive content marketing, smart social media promotions, and conversion rate optimization for more leads. You may also like to sign-up for our monthly INNside newsletter. We also have a series of helpful articles on hotel and inn marketing solutions for you to read here.
In our recent webinar for PAII, we received some good questions about optimizing hotel landing pages. We answered some during the webinar, then did some research and have more answers on hotel marketing with examples for your here.
Are you selling the steak or the “sizzle”? The sizzle is the zest where your guests place their passion, desires and dreams. It engages prospects emotionally and speaks to their imagination. Margot reviews what this means for innkeepers who wish to book more guests.
Below is a recent webinar we did for Hoteliers and Innkeepers on "Smart Ways To Book More Rooms" in conjunction with Checkfront* — an innovative cloud booking service with some unique marketing features. (see also our post on Hotel Marketing Q & A) *Webdirexion...
When it come’s to your hotel’s social media presence, you can really stand out by selling different benefits and experiences on each social venue. That’s right — you’re not selling a “Bed and Breakfast Inn” or a “Hotel.” Huh? We’ll look at a Hotel and an Inn that demonstrate what this means and review how to use similar tactics.
We reviewed AirBnB vs. BnBs in Seattle and found a number of interesting opportunities when you add things up. Is it Apple to Oranges in this comparison? Maybe. But why not serve them an Orange?
How could Office Depot and Microsoft team up, spend millions of dollars on a smart cloud software play, and lose? They had a lot of content, including professionally produced videos with actors, sell sheets, signage and brochures. They knew how to capture attention, but flushed a ton of money down the drain. Why? I was there and I’ll tell you the story…
Smaller properties of 6-20 rooms can be reluctant to maintain a presence and room inventory on OTAs like Expedia and TripAdvisor. But are they shooting themselves in the foot? Both the "Billboard Effect" and the "Pay to Play Effect" do indicate that you're leaving...
How can you win the quest for heads in beds? Scott Frangos has compiled a list of top 10 tips for Innkeepers and Hoteliers drawing on a career of experience in the trenches and a fusion of fundamental principles, emerging technologies and progressive thinking…
When it comes to “Online Travel Agencies” (OTAs) like Hotels.com it can be a tough choice for innkeepers & hoteliers considering where to allocate room inventory. Should you list with them at all?