Webdirexion has a niche focus helping hotels & inns achieve increased profitability via smart, progressive marketing practices and here we write articles with tips and tactics for innkeepers and hoteliers. We’re members of the Professional Assn. of International Innkeepers, and the Association of Independent Hospitality professionals to stay in touch with needs and solutions in the industry.
The R.A.C.E. Marketing Cycle.
One great way we can help Hotels grow their revenues is by converting more site visitors that are not yet ready to make a reservation, but will get on a mailing list. We go over how we do this in our new book on CRO — Conversion Rate Optimization. The diagram at right shows “conversions” as #4 in the R.A.C.E. marketing cycle — a smart model we use to connect strategy to actionable analytics to measurable tactics.
We believe that today’s hotel & inn marketing managers must stay on top of the opportunities that come from new technologies and related strategic advantages. And there’s no substitute for persuasive content marketing, smart social media promotions, and conversion rate optimization for more leads. You may also like to sign-up for our monthly INNside newsletter. We also have a series of helpful articles on hotel and inn marketing solutions for you to read here.
You’ve worked hard growing followers on Twitter, why not turn them into leads so you can work toward sales using automated marketing? Twitter ads? Yup. Don’t count that platform out yet — especially when we have a new American President that loves to tweet, and the platform has 317 million users in 2016. That bird can still sing.
Our clients are always interested in smart ways to gather more leads, so we are pleased to tell you about a tactic where you pay only for the leads gathered. This strategy pairs up newer Twitter ads with your marketing automation program of choice to discover leads and grow your list. And with a lead campaign on Twitter, you pay only for the leads gathered. (more…)
You have an opportunity to tell your story… and make it sizzle!
Born at the turn of the 20th century, Elmer Wheeler has long been lauded as the father of persuasion marketing. Known for coming up with ingenious ways to upsell everything from shaving cream to crude oil, Wheeler has also been credited with coming up with some of marketing’s most important adages, from “don’t ask if but which” to the concept we will be discussing today “don’t sell the steak—sell the sizzle!”
If Mr. Wheeler were alive today, he could surely give us countless examples of sizzle. A New Yorker profile on the marketing maven tells of how he would carry a square clothespin with him to illustrate the “sizzle” behind these everyday household objects. You see, back in the days of yore, way before clothes driers, clothespins were round and–consequently–more likely to roll under furniture and far out of reach. Then, in the 1920s, square clothespins entered the scene, and their “sizzle” (the fact that they don’t roll if you drop them) helped them take over their round counterparts within a matter of years. (more…)
Below is a recent webinar we did for Hoteliers and Innkeepers on “Smart Ways To Book More Rooms” in conjunction with Checkfront* — an innovative cloud booking service with some unique marketing features. (see also our post on Hotel Marketing Q & A)
*Webdirexion has a marketing agreement with Checkfront because they offered the best solution for our clients in our opinion. Do contact us for a comparison table of three popular booking companies.
In preparing for our PAII Webinar on Online Marketing Recommendations for Websites (Sept. 30th — register online, it’s free), we took a closer look at some Hotels & Inns we had reviewed recently to look for the strengths in their social media strategies.
Below, I’ll outline some things we know are strong for both the Balch Hotel and the Edenwild Inn with regards to their presence in the social venues. First, let’s look at the Balch Hotel:
The Balch Hotel covers a range of social sites including those above (Google+, Twitter, and Facebook) with a smart strategy to emphasize different advantages of staying with them
Join us for a webinar with PAII – Professional Association of Innkeepers International— next week on Sept. 30th at 10:30am PST/1:30am EST on “Top 10 Online Marketing Recommendations for Inn Websites” – » Register online (it’s free)!
The debate rages on about AirBnB versus some hotel industry trade associations and city governments. A lot of innkeepers and hoteliers we talk to continue to resent AirBnB. That’s understood. But it still looks like this “disruptive” technology play is here to stay, so what can we learn when we take a look at the big picture? Are there opportunities for smart, progressive BnB owners?
Let’s focus on Seattle inside the city. In future posts we’ll consider smaller rural areas, but a review of three different map sources of data for Seattle is quite revealing in this major metropolitan area, to start with:
Look at the pure density of rooms and homes being rented out in the emerald city. AirDNA produces this map and counts 3200+ AirBnB properties available in Sept. 2015 for Seattle, WA.