Social media has now become a crucial channel for businesses today. Many consumers look for companies on social media sites, go on social media sites to research business reviews, and also use social platforms to interact with businesses. When done correctly, social media marketing can connect you with your target audience, strengthen customer relationships, build your brand equity, generate quality leads, and help you market your products.
The challenge with social media is that it can demand a lot of your time. You have to engage in conversations, post at least once a day (sometimes multiple times depending on the platform), come up with suitable content ideas, and manage accounts across various platforms. To help make your load easier, here are some time-saving tips for social media.
1. Create Social Media Marketing Posts Weeks In Advance
Trying to come up with content and post ideas for your social media accounts on the fly can be difficult. A better approach to posting on social media is to create weeks of social media posts in one go. Schedule out a block of your time to come up with 30, 60, or even 90 days worth of posts. A good rule of thumb is to create a post for every one to two days.
Just because you set up your schedule doesn’t mean that your posts must stay that way. If there are urgent posts you need to make, you can simply put it ahead of schedule and push your pre-written posts back a bit. And by creating posts beforehand, you are also giving yourself time to come up with new posts for the next few weeks.
Webdirexion uses Nelio, a WordPress plugin, to not only save a client time on what could be time-consuming scheduling but as a way to improve productivity. As a team, we emphasize bringing professional publishing and optimization solutions to all of our clients. Check out our Growth Plans to find out more about our smart strategies and optimizations.
2. Schedule Your Posting with Automated Platforms
The previous strategy works best if you use a platform to schedule your posts. As you know, it can be tough to manage multiple social media accounts. With social media scheduling platforms like Nelio, you can post to all your social media accounts from one interface. Plus, you can schedule your posts on a content calendar which will automate the actual posting. There are also other social media management platforms you can use like Hootsuite, Sprout Social, and Buffer.
3. Use Curated Content
Coming up with content for your social media accounts can be difficult. That’s why curating content will save you a lot of time. Curation means you are sharing content created by somebody else. An excellent way to use curated content is by adding your content to support it. Examples of shared content may include anything from an analysis, personal commentary, a disagreement, to an expansion of the original content.
The point of curated content is to use it sparingly. After all, you still need to demonstrate your credibility and authority through your original content. But with curated content, you can post more frequently on your social media accounts. It’s also a great way to post social content if you are dealing with writer’s block.
4. Repurpose Your Content
You don’t always have to come up with new content for your social media posts. A great way to come up with some great posts is to repurpose your content. You probably have a large inventory of articles, blog posts, videos, podcasts, or even infographics for your business. What’s best is to take the content that best resonated with your audience and condense it for a social media post.
In many cases, your social media followers probably have never even come across most of your content. Even if you’ve shared the same content on your social media accounts before, a large chunk of followers might have missed it. Don’t overlook how effective it can be to repurpose your content.
Even with these time-saving tips, social media marketing can still be challenging to execute and manage. Time constraints likely limits business owners to focus on social media because they need to zero in on other areas of their business. That’s where we come in.
Webdirexion can help you build and manage an active social media marketing campaign for you. We understand how hard it is to find the time to manage social media and find somebody skilled to take it over for you. We’ve helped many business build winning social media campaigns and can do the same for you.
If you need help, give us a call at 888 974 9522.
You can also reach us on our website here.
Sierra, an SEO Editor, and Digital Marketing Specialist focuses on smart MailChimp and Adwords tactics for our clients. She has been a full-time blogger, writer, and social media manager for the past ten years. With a B.A. in Communications, Sierra is expanding her digital marketing specialties on her career journey. She enjoys hiking and taking her dog Candy to the beach when she’s not working.