I met two authors, one a branding expert, and the other a social media consultant at the Content Marketing Strategies Conference 2013 where I spoke about marketing with Google+ (link to my slides). I read both their books and had a chance to pull out some key take-aways for you on the plane ride home. In this post we’ll look at some key insights about branding strategy for content marketers.
First up is Maria Ross (I’ll be back with notes about Social Media tactics and a related book next week), a branding expert and consultant who has written a book at once both accessible and thoughtful. Maria owns Red Slice, a brand and messaging consultancy, and her book, “Branding Basics for Small Business” delivers on the subtitle’s promise to help you learn “how to create an irresistible brand on any budget”. I’ll give you a list of key take-aways and tell you an insight Maria gave at the conference, but first a question: As you look at the following business page “cover” image for our client, Provider Advantage, on Google+, can you tell clearly what their “brand” on that social venue might be?
If you answered either “Revenue360” or “Provider Advantage”, you are only partially right. An actual brand is (more…)