For ecommerce brands, finding additional ways to increase revenue can sometimes feel like a struggle. Your content strategy is certainly incredibly important, as are other things like keeping your site updated and running quickly, running various A/B tests and doing other types of CRO, and releasing new products. These will all help you boost your sales (and we are happy to help you with any of them), but they all also require a lot of time and effort. While it is well worth that effort, plenty of brands are on the hunt for additional revenue sources that don’t require as big of a budget or don’t take as long to see results from. Does that sound like you?
If so, you’re in luck. We’ve recently added a new tool to our ecommerce tool belt that we are finding to be an excellent resource for any ecommerce store- virtual gift cards. Gift cards are a great way to increase revenue for your ecommerce brand. Best of all, they’re incredibly cost-effective, and you can start seeing results right away. What’s not to love? (more…)