R.A.C.E. Marketing

R.A.C.E. - the smart marketing model

R.A.C.E. – the smart marketing model

At Webdirexion we use a smart digital marketing model called “R.A.C.E.” (developed by Smart Insights and adapted from our experience in the trenches).  Here we write about the different component focus areas, including Reach, Act, Convert, and Engage.

Download Webdirexion's RACE services overview

Download our RACE services overview

Today’s marketers need to take a wholistic approach to online marketing.  With so many new technologies and tactics out there, it’s important to use a smart strategy as the driver.  Webdirexion’s founder is recently certified in R.A.C.E. Digital Marketing Planning, and here Scott, Margot, Miranda and the team present the tactics and strategies in action and within a series of overview articles to help you use these timeless principles for success in your own marketing campaigns

You may like to download our overview of services based on R.A.C.E. at left.

RACE eBook from Webdirexion

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Subscribe to our Webdirexion R.A.C.E. newsletter and we'll send you a free 34 page eBook on winning your own marketing race using smart tactics (Reach. Act. Convert. Engage.). PLUS... we will enter you in a drawing to win a copy of our book, The Marketer's Concise Guide to CRO.

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