Content Marketing… Inbound Marketing? How do you win your marketing race? Over the past few years, there were a few marketing strategies that proved to be relatively successful. Nowadays we like the R.A.C.E. model for Reach, Act, Convert, and Engage.Read More
At Webdirexion we use a smart digital marketing model called “R.A.C.E.” (developed by Smart Insights and adapted from our experience in the trenches). Here we write about the different component focus areas, including Reach, Act, Convert, and Engage.
Today’s marketers need to take a wholistic approach to online marketing. With so many new technologies and tactics out there, it’s important to use a smart strategy as the driver. Webdirexion’s founder is recently certified in R.A.C.E. Digital Marketing Planning, and here Scott, Margot, Miranda and the team present the tactics and strategies in action and within a series of overview articles to help you use these timeless principles for success in your own marketing campaigns
You may like to download our overview of services based on R.A.C.E. at left.
How do you make your Content Marketing pay off? We use the “R.A.C.E.” marketing model, and we’ve prepared a high-level checklist to help you succeed. Now you can help your marketing team focus on smart strategy and tactics.Read More
Too many bounces? What can you do to not only reduce bounces but also improve engagement? When it comes to winning content marketing, one smart strategy from the R.A.C.E. marketing framework we use is testing a “message house”.Read More
Too many times we see a lot of tactics, and fascination with new technology in play without a guiding digital marketing strategy. That’s why we like to use the “R.A.C.E.” marketing model to guide our marketing attack. Miranda explains what the acronym stands for, and how we use the concepts for measurable results.Read More
When it comes to Marketing Engagement, it’s all about keeping your customers happy, loyal, and interested—for good. Margot takes a look at this strategy from our R.A.C.E. marketing model, and considers related Content Marketing tactics.Read More