R.A.C.E. Marketing

R.A.C.E. - the smart marketing model

R.A.C.E. – the smart marketing model

At Webdirexion we use a smart digital marketing model called “R.A.C.E.” (developed by Smart Insights and adapted from our experience in the trenches).  Here we write about the different component focus areas, including Reach, Act, Convert, and Engage.

Download Webdirexion's RACE services overview

Download our RACE services overview

Today’s marketers need to take a wholistic approach to online marketing.  With so many new technologies and tactics out there, it’s important to use a smart strategy as the driver.  Webdirexion’s founder is recently certified in R.A.C.E. Digital Marketing Planning, and here Scott, Margot, Miranda and the team present the tactics and strategies in action and within a series of overview articles to help you use these timeless principles for success in your own marketing campaigns

You may like to download our overview of services based on R.A.C.E. at left.

Webdirexion digital marketing

Digital Marketing Trends for 2019

Marketing is a crucial part of your business so make sure that you give it the attention that it deserves. We always keep an eye on trends in this fast moving industry to help clients stay on top of the latest strategies and tactics. Here’s an overview of digital marketing trends for 2019.

» Read More
Webdirexion Uses R.A.C.E. Marketing

Using RACE Marketing to Win Customers

Content Marketing… Inbound Marketing? How do you win your marketing race? Over the past few years, there were a few marketing strategies that proved to be relatively successful. Nowadays we like the R.A.C.E. model for Reach, Act, Convert, and Engage. This produces a smart sales funnel that increases leads and sales.

» Read More
RACE Marketing Strategy

How R.A.C.E. Process Strategy Impacts Digital Marketing

Too many times we see a lot of tactics, and fascination with new technology in play without a guiding digital marketing strategy. That’s why we like to use the “R.A.C.E.” marketing model to guide our marketing attack. Miranda explains what the acronym stands for, and how we use the concepts for measurable results.

» Read More
RACE eBook from Webdirexion

FREE eBook: Subscribe

Subscribe to our Webdirexion R.A.C.E. newsletter and we'll send you a free 34 page eBook on winning your own marketing race using smart tactics (Reach. Act. Convert. Engage.). PLUS... we will enter you in a drawing to win a copy of our book, The Marketer's Concise Guide to CRO.

You have subscribed - R.A.C.E. eBook on its way!