Annually, most of us see our physician for a regular wellness check. We take our vehicle to the mechanic shop for a tune-up. It seems that the tools we use on a daily basis to carry out our business and leisure activities (our bodies and our cars) require a certain degree of maintenance and TLC without a second thought about it.
Content strategy is a critical component to the success of your online marketing strategy. This blog post is the first in a series of articles where we will discuss successful content strategy tips for the modern marketer of the future.
Content is the key element to every online marketing activity. From social media and paid advertising, to blog marketing, email marketing, and SEO – all of these online marketing activities require high quality content in order to produce results. In fact, Demand Metric conducted a study that shows an amazing 78 percent of Chief Marketing Officers (CMOs) believe custom content is the future of digital marketing.
However, high quality content marketing is only one piece of this intricate marketing equation. In the ever-evolving world of online marketing, a business needs to conduct significant research and focus on the development and execution of a winning content strategy to reach its goals.
We would like to introduce you to five key aspects you need to consider when creating a killer content strategy for success. Each one of the following aspects will be expanded upon in individual blog posts to follow.
At Webdirexion, we develop your smart Content Marketing ready websites on a WordPress theme framework called Thematic. We believe that WordPress is one of the smartest Content Marketing moves you can make, and there are a number of features and advantages to this “parent/child” theme approach. Plus, we’ve added more custom functionality — taking it to the “MAX” touch. This is an overview of the features and benefits of our “Thematic-MAX” themes.
Advantage of Parent/Child Theme:
WordPress allows you to develop sites as a “child” (references main theme programming) of a parent theme, so Thematic takes this idea and runs with it building its “parent” theme into a robust framework designed to allow certain strengths for designers and developers of custom child themes. One big win? The parent theme is maintained and updated regularly to take advantage (more…)