What if you could optimize content for conversions, plus boost readership — BEFORE your major advertising push? You can. We call this the Facebook Kapow tactic, and in this post I explain how you can pick a winning blog marketing post for engagement out of a pack of 3-5, and also boost its final readership percentage.» Read More
Facebook advertising has evolved quite a bit in the last few years. There are many more types of ads and demographic options these days. It can be highly effective for both B2C and B2B marketers when you understand it is more of a reach and awareness platform than a direct sales tactic. People still buy either on ecommerce websites or by direct contact for B2B big ticket sales. But presales connection can be developed smartly on Facebook and we write about our experiences with same here.
It used to be that Google was the main place to buy PPC ads. Not anymore. Now Facebook has upped the game with a number of interesting targeting options and types of ads. But is it worth it? Miranda has some thoughts on that.» Read More