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TOPIC: facebook advertising

Facebook advertising has evolved quite a bit in the last few years.  There are many more types of ads and demographic options these days. It can be highly effective for both B2C and B2B  marketers when you understand it is more of a reach and awareness platform than a direct sales tactic.  People still buy either on ecommerce websites or by direct contact for B2B big ticket sales.  But presales connection can be developed smartly on Facebook and we write about our experiences with same here.

A Smart MarTech Package in 2021

A Smart MarTech Package in 2021

What MarTech Package is the smart play in 2021 to help your business increase conversions for leads and new customers? That’s the question we asked ourself this year and I am pleased to announce a great set of tools our Agency will be using forthwith.

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