Content Marketing… Inbound Marketing? How do you win your marketing race? Over the past few years, there were a few marketing strategies that proved to be relatively successful. Nowadays we like the R.A.C.E. model for Reach, Act, Convert, and Engage. This produces a smart sales funnel that increases leads and sales.» Read More
Conversion Rate Optimization
Conversion Rate Optimization — CRO — is all about getting website visitors to take one step closer to doing business with you. This can mean filling out a lead form for B2B sites; signing up for specials at B2C sites; and in eCommerce, making a sale.
Here we present articles to help you understand the best practices, tactics, and execution of CRO which begins in digital advertising (test ads); continues to landing pages (split tests); continues through your sales funnel (test shopping cart pages); and usually involves email marketing (test these too) . Always be testing. Learn more about CRO and Digital Marketing on our overview page and request a free Marketing Leverage Guide.
CRO — Conversion Rate Optimization. It is the C word in R.A.C.E. — the marketing strategy we use for all our clients (Reach. Act. Convert. Engage.) using our Webdirexion Surge System™ solution. It is the single set tactics that leads to best ROI, meaning more leads and customers.» Read More
How do you make your Content Marketing pay off? We use the “R.A.C.E.” marketing model, and we’ve prepared a high-level checklist to help you succeed. Now you can help your marketing team focus on smart strategy and tactics.» Read More
How confident are you in your A/B test results? There’s always a certain amount of risk when you pick a winner because, statistically speaking, testing not a binary proposition with one version a clear loser and one a clear winner. We look at some tools that help you understand the degrees of probability that the version you pick will be the true A/B test winner.» Read More
Are you A/B testing landing pages at your website? What if you could go beyond and test different content modules on all posts and pages? We tell you how.» Read More