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TOPIC: Conversion Rate Optimization

Conversion Rate Optimization — CRO — is all about getting website visitors to take one step closer to doing business with you.  This can mean filling out a lead form for B2B sites; signing up for specials at B2C sites; and in eCommerce, making a sale.

Here we present articles to help you understand the best practices, tactics, and execution of CRO which begins in digital advertising (test ads); continues to landing pages (split tests); continues through your sales funnel (test shopping cart pages); and usually involves email marketing (test these too) .  Always be testing.  Learn more about CRO and Digital Marketing on our overview page and request a free Marketing Leverage Guide.

A Smart MarTech Package in 2021

A Smart MarTech Package in 2021

What MarTech Package is the smart play in 2021 to help your business increase conversions for leads and new customers? That’s the question we asked ourself this year and I am pleased to announce a great set of tools our Agency will be using forthwith.

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