What MarTech Package is the smart play in 2021 to help your business increase conversions for leads and new customers? That’s the question we asked ourself this year and I am pleased to announce a great set of tools our Agency will be using forthwith.
Conversion Rate Optimization — CRO — is all about getting website visitors to take one step closer to doing business with you. This can mean filling out a lead form for B2B sites; signing up for specials at B2C sites; and in eCommerce, making a sale.
Here we present articles to help you understand the best practices, tactics, and execution of CRO which begins in digital advertising (test ads); continues to landing pages (split tests); continues through your sales funnel (test shopping cart pages); and usually involves email marketing (test these too) . Always be testing. Learn more about CRO and Digital Marketing on our overview page and request a free Marketing Leverage Guide.
WooCommerce Best Practices: How to Succeed in Ecommerce
Many people choose WordPress for their website, and as a result, they turn to WooCommerce for handling the ecommerce aspect of their website. Between WooCommerce itself and various plugins that work with it, you can build a full software stack that will help you to succeed in the world of ecommerce.
Top Conversion Tactics to Boost Ecommerce Sales
Having an online shop gives you unlimited potential to reach out to an audience and establish a loyal customer base. The ultimate reason for starting an online ecommerce business online is to maximize profits. To achieve this, you should implement various strategies to boost ecommerce sales.
Blogs and CRO – Posts Can Help You Boost Conversions
What if blog post can convert visitors to customers? They can… and should. But initially your posts are about engaging prospects and customers as every good content marketer understands. After that, however, you can try a hybrid conversion strategy for posts performing well in SEO.
Lifetime Customer Value for eCommerce Success
Knowing and utilizing your Lifetime Customer Value LCV data is vital to your ecommerce business growth. It’s what often separates small businesses from big businesses. It often determines the market and industry leaders. If you’re not using LCV to drive your marketing and business strategy, you are putting yourself at a disadvantage.