lead generation

Every business needs qualified leads.  Not JUST leads — but qualified ones you win by targeting specific “personas” that are likely to want to do business with you.  How do you get more of these?  That’s what Digital Marketing is all about in the end — are your marketing efforts delivering sales and profits to the bottom line?  We have some thoughts on that.

How to Be Confident in Your A/B Test Results

How to Be Confident in Your A/B Test Results

How confident are you in your A/B test results? There’s always a certain amount of risk when you pick a winner because, statistically speaking, testing not a binary proposition with one version a clear loser and one a clear winner.  We look at some tools that help you understand the degrees of probability that the version you pick will be the true A/B test winner.

Read More
RACE eBook from Webdirexion

FREE eBook: Subscribe

Subscribe to our Webdirexion R.A.C.E. newsletter and we'll send you a free 34 page eBook on winning your own marketing race using smart tactics (Reach. Act. Convert. Engage.). PLUS... we will enter you in a drawing to win a copy of our book, The Marketer's Concise Guide to CRO.

You have subscribed - R.A.C.E. eBook on its way!

Pin It on Pinterest