lead generation

Every business needs qualified leads.  Not JUST leads — but qualified ones you win by targeting specific “personas” that are likely to want to do business with you.  How do you get more of these?  That’s what Digital Marketing is all about in the end — are your marketing efforts delivering sales and profits to the bottom line?  We have some thoughts on that.

Webdirexion A/B test for popup

How to Be Confident in Your A/B Test Results

How confident are you in your A/B test results? There’s always a certain amount of risk when you pick a winner because, statistically speaking, testing not a binary proposition with one version a clear loser and one a clear winner.  We look at some tools that help you understand the degrees of probability that the version you pick will be the true A/B test winner.

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Dental Office Marketing

How to Rock Dental Office Marketing Campaigns

As dental marketing professionals, our job is to help dentists and their offices create trust with the public by putting their greatest benefits and guarantees at the forefront of our marketing efforts. Learn more about this benefit-driven marketing along technique with our CRO and SEO tactics for dental office marketing.

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Webdirexion Testing Kapow Campaign

Facebook Kapow Split Test & How You Know It’s Done

What if you could optimize content for conversions, plus boost readership — BEFORE your major advertising push? You can. We call this the Facebook Kapow tactic, and in this post I explain how you can pick a winning blog marketing post for engagement out of a pack of 3-5, and also boost its final readership percentage.

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Digital Marketing Strategy with RACE and CRO from Webdirexion

Digital Marketing Strategy & Conversions

At Webdirexion LLC, our team uses a marketing model known as “R.A.C.E.” (Reach, Act, Convert, Engage) to organize strategic thinking, the tactics that flow from it, and measurements to meet and exceed goals. We’re presenting an infographic with some research notes about one of the focus areas of R.A.C.E. — Conversion Rate Optimization.

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RACE eBook from Webdirexion

FREE eBook: Subscribe

Subscribe to our Webdirexion R.A.C.E. newsletter and we'll send you a free 34 page eBook on winning your own marketing race using smart tactics (Reach. Act. Convert. Engage.). PLUS... we will enter you in a drawing to win a copy of our book, The Marketer's Concise Guide to CRO.

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