Content Marketing is a bold new approach using classic principles of Publishing in the new online marketing environment. And, ever since the Google Panda and Penguin updates, the focus for successful SEO has shifted again to quality and relevant content. Content Marketing is a core service area for Webdirexion, and Webdirexion founder, Scott Frangos, who has worked closely with Joe Pulizzi and the Content Marketing Institute for several years writes posts on tactics and strategies along with Julie Hume in this topic section.
The User Experience is comprised of numerous elements, one of which is content strategy.
The web today is super saturated with content. In fact, nearly 3 million blog posts are published each day. Consumers easily get overwhelmed and walk away (or should we say, click or tap away) in search of content they believe to be more useful, more relevant, or simply put: better.
The user experience (UX) plays a big role in this journey. How an individual uses and interacts with your website is a huge determiner for if they will stay to enjoy more of your content, or if they will leave in search of something else. In fact, UX design and content strategy are actually far more related than you might imagine.
We’ve already talked a lot about content strategy in previous articles in our series – which you can read here and here. Now it’s time to discuss how UX fits into this mix and how it factors into developing your content strategy.
If we were to ask you what your brand’s content marketing strategy is- what would your response be? Would you even know how to respond? In fact, a content marketing strategy is what separates companies with a plan for their audience from their less prepared competitors. A good content marketing strategy will help inspire people to take action. Having a well-tested strategy in place will allow your business to drive converting traffic that will generate increasing amounts of revenue.
It is a common mistake to confuse content marketing with content strategy. While these two concepts are certainly related, they remain separate entities that both serve a specific purpose. Content marketing is focused on creating a strategy that best works to distribute, and display your content in a way that will engage your audience and inspire them to convert. Still not sure how this differs from content strategy? We like how Content Marketing Institute puts it, as they explain that: (more…)
Content strategists today have quite a challenging role. In fact, it is not even a role that is easily defined. Ask five different companies what their content strategist does and they will all give you five different answers. Nevertheless, content strategy is a crucial part of a broader digital marketing scheme that brands must employ in order to be successful.
Content strategy is a critical component to the success of your online marketing strategy. This blog post is the first in a series of articles where we will discuss successful content strategy tips for the modern marketer of the future.
We all know high-quality content is key for success, but what good is this content without a proper strategy in place?
Content is the key element to every online marketing activity. From social media and paid advertising, to blog marketing, email marketing, and SEO – all of these online marketing activities require high quality content in order to produce results. In fact, Demand Metric conducted a study that shows an amazing 78 percent of Chief Marketing Officers (CMOs) believe custom content is the future of digital marketing.
However, high quality content marketing is only one piece of this intricate marketing equation. In the ever-evolving world of online marketing, a business needs to conduct significant research and focus on the development and execution of a winning content strategy to reach its goals.
We would like to introduce you to five key aspects you need to consider when creating a killer content strategy for success. Each one of the following aspects will be expanded upon in individual blog posts to follow.
How can Digital Marketing help gather more leads? We’ve prepared a high-level checklist to help you.
Leads are the gold for digital marketers.
You’ve got a budget, goals, and need to prove your digital marketing campaign’s ROI. How can you show your team is meeting its objectives? There are a lot of fancy acronyms and tactical names in this business, but in the end a company lives or dies on qualified leads your sales team can close (B2B) or buying customers for ecommerce and B2C sales.
At Webdirexion LLC, our team uses a marketing model known as “R.A.C.E.” (Reach, Act, Convert, Engage) to organize strategic thinking, the tactics that flow from it, and measurements to meet and exceed goals.
We’ve found this helps solve a lot of the challenges marketer’s face as shown on the chart at right. Take a look at the top three challenges (Producing engaging content, doing it consistently, and proving ROI), and ask yourself how you now measure content effectiveness? Shouldn’t you see direct results in terms of engagement and leads? We think so. We’ve written an eBook about R.A.C.E. strategies and tactics and will send you a copy along with a Digital Marketing checklist. (more…)