Digital Marketing

Webdirexion specializes in Digital Marketing tactics based on the R.A.C.E. strategy — Reach, Act, Convert, Engage.  Content Marketing on overdrive.  Is Content King?  No… we believe Conversions… converting a website visitor to a lead is of primary importance, but Content is like the Queen in a chess game, ever present, ranging across venues, and serving to capture interest that you can turn into leads.  Here we give more thoughts on same.

How to Build a Content Marketing Strategy that Works!

If we were to ask you what your brand’s content marketing strategy is- what would your response be? Would you even know how to respond? In fact, a content marketing strategy is what separates companies with a plan for their audience from their less prepared competitors. A good content marketing strategy will help inspire people to take action. Having a well-tested strategy in place will allow your business to drive converting traffic that will generate increasing amounts of revenue.

It is a common mistake to confuse content marketing with content strategy. While these two concepts are certainly related, they remain separate entities that both serve a specific purpose. Content marketing is focused on creating a strategy that best works to distribute, and display your content in a way that will engage your audience and inspire them to convert. Still not sure how this differs from content strategy? We like how Content Marketing Institute puts it, as they explain that: (more…)

Five Key Aspects to Consider for Killer Content Strategy Creation

Content strategy is a critical component to the success of your online marketing strategy. This blog post is the first in a series of articles where we will discuss successful content strategy tips for the modern marketer of the future. 


Content Strategy Creation

We all know high-quality content is key for success, but what good is this content without a proper strategy in place?

Content is the key element to every online marketing activity. From social media and paid advertising, to blog marketing, email marketing, and SEO – all of these online marketing activities require high quality content in order to produce results. In fact, Demand Metric conducted a study that shows an amazing 78 percent of Chief Marketing Officers (CMOs) believe custom content is the future of digital marketing.

However, high quality content marketing is only one piece of this intricate marketing equation. In the ever-evolving world of online marketing, a business needs to conduct significant research and focus on the development and execution of a winning content strategy to reach its goals.

We would like to introduce you to five key aspects you need to consider when creating a killer content strategy for success. Each one of the following aspects will be expanded upon in individual blog posts to follow.

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Recent Video Marketing Trends

Recent Video Marketing Trends

Video marketing is on the increase… and all research shows it potentially out performs all other types of online ads.

As web technology moves more toward mobile surfing, and digital assistants become more popular along with a rise in social media video advertising, we thought it would be a good time to review some video marketing trends.  After a bit of research on recent video marketing trends we found the following statistics:

  • Video ads have an average click-through rate of 1.84%.  Not bad.  This is up to three times the average for a standard PPC ad.’
  • 65% of viewers watch more than 65% of a video.  Again, another strong engagement factor.
  • Using the word “video” in an email subject line can boost open rates by up to 19%, with CTR — Click Through Rates — boosted as much as 50%.  This of course will depend on how well you have targeted your email recipients and how interesting they might find the subject(s) of your videos to be.
  • Marketing surveys rank videos high for ROI, and also show that professional marketers are planning on using videos more in 2016 and 2017.

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