Digital Marketing

Webdirexion specializes in Digital Marketing tactics based on the R.A.C.E. strategy — Reach, Act, Convert, Engage.  Content Marketing on overdrive.  Is Content King?  No… we believe Conversions… converting a website visitor to a lead is of primary importance, but Content is like the Queen in a chess game, ever present, ranging across venues, and serving to capture interest that you can turn into leads.  Here we give more thoughts on same.

Recent Video Marketing Trends

Recent Video Marketing Trends

Video marketing is on the increase… and all research shows it potentially out performs all other types of online ads.

As web technology moves more toward mobile surfing, and digital assistants become more popular along with a rise in social media video advertising, we thought it would be a good time to review some video marketing trends.  After a bit of research on recent video marketing trends we found the following statistics:

  • Video ads have an average click-through rate of 1.84%.  Not bad.  This is up to three times the average for a standard PPC ad.’
  • 65% of viewers watch more than 65% of a video.  Again, another strong engagement factor.
  • Using the word “video” in an email subject line can boost open rates by up to 19%, with CTR — Click Through Rates — boosted as much as 50%.  This of course will depend on how well you have targeted your email recipients and how interesting they might find the subject(s) of your videos to be.
  • Marketing surveys rank videos high for ROI, and also show that professional marketers are planning on using videos more in 2016 and 2017.

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