When it comes to landing page optimization, testing key elements is at the top of the list. There are formulas for this. A lot of copywriters think they are done after the final draft for the first publishing of a page. They are not. Same with designers. The copy and design that makes the first cut is just your best guess at what might be persuasive. Next… you ask your visitors and optimize accordingly. We have some examples for you here.
Content strategy is a critical component to the success of your online marketing strategy. This blog post is the first in a series of articles where we will discuss successful content strategy tips for the modern marketer of the future.
We all know high-quality content is key for success, but what good is this content without a proper strategy in place?
Content is the key element to every online marketing activity. From social media and paid advertising, to blog marketing, email marketing, and SEO – all of these online marketing activities require high quality content in order to produce results. In fact, Demand Metric conducted a study that shows an amazing 78 percent of Chief Marketing Officers (CMOs) believe custom content is the future of digital marketing.
However, high quality content marketing is only one piece of this intricate marketing equation. In the ever-evolving world of online marketing, a business needs to conduct significant research and focus on the development and execution of a winning content strategy to reach its goals.
We would like to introduce you to five key aspects you need to consider when creating a killer content strategy for success. Each one of the following aspects will be expanded upon in individual blog posts to follow.
What if you could test every “module” on a page from slideshows to forms to subheadings to tab boxes? Now you can using the Divi builder’s built in A/B testing. One of the best solutions for smart content strategy that we have seen to date. Learn why we’re building it into all of our latest projects.
We’re WordPress specialists and also literally wrote a book on CRO — Conversion Rate Optimization — so we were very pleased when a market leading theme developer upped their game and added A/B testing for over 30 modules (like slideshows, tabbed boxes, images, and text components) that are also part of the theme.