Landing Page Optimization

When it comes to landing page optimization, testing key elements is at the top of the list.  There are formulas for this.  A lot of copywriters think they are done after the final draft for the first publishing of a page.  They are not.  Same with designers.  The copy and design that makes the first cut is just your best guess at what might be persuasive.  Next… you ask your visitors and optimize accordingly.  We have some examples for you here.

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