How do you optimize content? No matter how good the content is that you are creating to use in your online marketing plan, if you do not have a killer content strategy in place to distribute it, chances are it’s going nowhere, fast. Learn more about content strategy creation in our blog series.Read More
Landing Page Optimization
When it comes to landing page optimization, testing key elements is at the top of the list. There are formulas for this. A lot of copywriters think they are done after the final draft for the first publishing of a page. They are not. Same with designers. The copy and design that makes the first cut is just your best guess at what might be persuasive. Next… you ask your visitors and optimize accordingly. We have some examples for you here.
Are you A/B testing landing pages at your website? What if you could go beyond and test different content modules on all posts and pages? We tell you how.Read More