If you’re not familiar with email marketing, it essentially means engaging with an audience through email. Email marketing involves sending out scheduled email newsletters. Newsletters consist of updates such as advice, special offers, recent blog posts, and site news. If you do have a company blog, it would include links to your latest blog postsRead More
We use MailChimp as an automated marketing solution because of its extensive trigger based smart follow-ups which, used smartly, will increase conversions. MailChimp has all the features you need for advanced marketing automation including segmentation, triggers, and preset automation workflows. Plus it integrates well with several CRM systems. You can send an onboarding series to introduce new subscribers to your business or organization. Automatically follow up with customers after a certain action is performed on your site, or in an email, and recommend other relevant products and services.
Learn more about MailChimp automation in this guide (pdf).
Smart eMail marketing based on a qualified prospect list is still king when it comes to digital marketing. And what could be smarter than testing two subject lines in MailChimp to see which one compels more opens? We’ll tell you how…Read More