We use MailChimp as an automated marketing solution because of its extensive trigger based smart follow-ups which, used smartly, will increase conversions.  MailChimp has all the features you need for advanced marketing automation including segmentation, triggers, and preset automation workflows.  Plus it integrates well with several CRM systems.  You can send an onboarding series to introduce new subscribers to your business or organization. Automatically follow up with customers after a certain action is performed on your site, or in an email, and recommend other relevant products and services.

Learn more about MailChimp automation in this guide (pdf).

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