Why Mailchimp is the Ultimate Platform for Creating a Powerful Email List

If you’re not familiar with email marketing, it essentially means engaging with an audience through email. Email marketing involves sending out scheduled email newsletters. Newsletters consist of updates such as advice, special offers, recent blog posts, and site news. If you do have a company blog, it would include links to your latest blog posts either as an RSS feed or links you manually include in the newsletter.

email newsletter marketing

Email marketing is essential in reaching potential customers.

We help our clients succeed in email marketing using Mailchimp, which is a web-based email marketing service. This incredible platform helps you design and share newsletters. In addition to getting you set up on MailChimp, we help you integrate your Mailchimp with services you already use, such as a CRM. Another service we offer is tracking your newsletter campaign results. New and older email campaigns show us what is and isn’t working. (more…)

Twitter Ads: Leads to MailChimp Campaign

Twitter Ads - leads to EmailYou’ve worked hard growing followers on Twitter, why not turn them into leads so you can work toward sales using automated marketing?  Twitter ads?  Yup.  Don’t count that platform out yet — especially when we have a new American President that loves to tweet, and the platform has 317 million users in 2016.  That bird can still sing.

Our clients are always interested in smart ways to gather more leads, so we are pleased to tell you about a tactic where you pay only for the leads gathered.  This strategy pairs up newer Twitter ads with your marketing automation program of choice to discover leads and grow your list.  And with a lead campaign on Twitter, you pay only for the leads gathered. (more…)

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