user experience

UX Design and Content Strategy Are More Related Than You Think

UX Design and Content Strategy

The User Experience is comprised of numerous elements, one of which is content strategy.

The web today is super saturated with content. In fact, nearly 3 million blog posts are published each day. Consumers easily get overwhelmed and walk away (or should we say, click or tap away) in search of content they believe to be more useful, more relevant, or simply put: better.

The user experience (UX) plays a big role in this journey. How an individual uses and interacts with your website is a huge determiner for if they will stay to enjoy more of your content, or if they will leave in search of something else. In fact, UX design and content strategy are actually far more related than you might imagine.

We’ve already talked a lot about content strategy in previous articles in our series – which you can read here and here. Now it’s time to discuss how UX fits into this mix and how it factors into developing your content strategy.

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