Digital Marketing Matters Blog

We cover content strategy, conversions, testing, & digital marketing, with niche focuses in Hotel, Healthcare & eCommerce Marketing

Webdirexion focuses on Content Strategy, Conversion Rate Optimization, Digital Advertising, Split Testing, CRO WordPress Responsive Sites, SEO & Content Marketing and Smart Automated Marketing with MailChimp…

Fort Lauderdale Hotel SEO Audit

Relevance. Google lives or dies on serving the most relevant returns in order of priority — priority based on ranking signals you can adjust on your own website. In this article, we focus on SEO and compare two websites in the hotel industry, an industry we specialize in, to consider how both websites could improve their SEO and Content Marketing — and so their relevance to those seeking their services.

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Lunch and Learn Lead Gathering with Marketing Expert Scott Frangos

Like to gather more leads and customers at your website? Join us next Wednesday May 25th, Noon – 1pm, at the Boomerang Coffee Shop, 8th and Main Street in Vancouver for a lunch and learn for business people. Based on the recently published Marketer’s Concise Guide to CRO, author Scott Frangos will be on hand to present lead gathering tips, and sign books. Free to the public — 40% of proceeds go to the charities supported by Boomerang. Snacks and beverages served.

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