advertising

Online advertising has become more sophisticated in the past few years as smart demographics and split testing features are added to Facebook and Google Adwords.  Remarketing and “retargeting” has become common with ads that follow you around the web.  We write about online advertising on Google, Facebook, and related strategies and tactics for smart digital marketing using these platforms.

Facebook Kapow Split Test & How You Know It’s Done

What if you could increase readership for sales related blog posts by 67% or more?  And… what if you knew, before spending a lot of ad dollars on your content, exactly how well it engaged your target prospects?  Kapow.

Webdirexion Testing Kapow Campaign

Kapow: How split testing + Facebook audience engagement pays off — before your ad campaign (and after).

We do a lot of split testing at Webdirexion because it causes our content to perform better for clients and our agency itself.  Too many content marketers and web designers think they are done after their “first guess” at compelling copy and design.  Not so.  Better engagement of qualified prospects means more sales, so why would you not test for this?

In this post I’ll tell you about a Facebook pre-test “Kapow” tactic that helps you get your content optimized better results before a higher advertising spend.  Then I’ll answer the oft-asked question… how do you know when you have enough of a test sample so that your results are valid?  Quick tip — the wider the percentage of conversion results, the sooner you can end the test; see below. (more…)

Are Facebook Ads Even Worth My Time?

Facebook ads can take on many appearances depending on the ad type and the device used to view the ad.

Facebook ads can take on many appearances depending on the ad type and the device used to view the ad.

Are Facebook ads dead?

Short answer: no, they’re not. Not even close.

Long answer: Facebook ads are still very much alive and thriving. How alive you might ask? Looking ahead, KISSmetrics statistics indicate that Facebook is expected to generate at least $4 billion in revenue this year of 2015 from ads alone.

For that kind of money to be spent on ads alone, it’s apparent that this method of marketing is worthwhile and working for many businesses.

So why do certain ad managers swear that Facebook ads are a lost cause? This could depend on a number of factors, but most likely businesses that didn’t see any immediate results so they became discouraged and turned off their ad campaign prematurely. (more…)

How Does Content Marketing Work?

There’s a lot of buzz these days about the “new” focus on “Content Marketing” — but what does it mean and how does Content Marketing work?  A random Google search turns up a whole lot of tactics, and I’ll touch on a few here, but when you search for “principles of Content Marketing” — the why of what you are doing — you come up with mostly tactics.  Tactics are the how of Content Marketing, but we need to look also at why it works.

Is Content Marketing Traditional Advertising’s New Rival?

Content Marketing verus Traditional Advertising

Have a review of popular Content Marketing tactics and how much budget is being spent on it in this infographic from Content Marketing Institute and Marketing Profs.

The attached infographic poses the question of whether content marketing is replacing traditional advertising and makes a strong case that it in fact may be doing so — primarily by focusing on tactics and spending on same.  Let’s look at (more…)

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