advertising

Online advertising has become more sophisticated in the past few years as smart demographics and split testing features are added to Facebook and Google Adwords.  Remarketing and “retargeting” has become common with ads that follow you around the web.  We write about online advertising on Google, Facebook, and related strategies and tactics for smart digital marketing using these platforms.

How to Strategically Use a Google Ads Campaign 3

How to Strategically Use a Google Ads Campaign

What might pull in an extra qualified visitor and lead to a sale? How should you use a Google Ads campaign strategically in your marketing mix? Adwords is a great bet for two strong reasons: people actively searching usually have stronger buying intent; and you can get good position when SEO is just starting or not ranking well for particular terms.

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Dental Office Marketing

How to Rock Dental Office Marketing Campaigns

As dental marketing professionals, our job is to help dentists and their offices create trust with the public by putting their greatest benefits and guarantees at the forefront of our marketing efforts. Learn more about this benefit-driven marketing along technique with our CRO and SEO tactics for dental office marketing.

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Twitter Lead Ads to Email

Twitter Ads: Leads to MailChimp Campaign

Imagine leveraging your Twitter followers (and — shsss… those of other businesses) to gather leads direct to MailChimp for automated response marketing. Thanks to smart targeting and integrations it’s possible.

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