We display our tags on our blog page (top right) to help guide readers towards the topics they are most interested in.
Making sure that the search engine spiders know what your website and pages are about is an important part of your SEO strategy. Most website owners have built their website with some kind of site structure. But beyond that, you also have to make sure you set up categories and tags for SEO purposes.
As you will find out, categories and tags aren’t just great for SEO. They are also great for your audience, as they help them to easily find blogs on the topics they are interested in. Since it’s great for search engines and for your audience – that’s a winning combo!
If you aren’t sure what purpose categories and tags serve for SEO, don’t worry. Here’s everything you need to know so that you can make the most of these important SEO tools.
Why & How to Pull Organic Click-Throughs in Search
Most modern digital marketers understand the battle to rank, pull clicks, then convert visitors to prospects and leads at your website. But many have missed how important “organic click-throughs” and tracked rates (CTR) have become, and some key tactics to raise that percentage.
First the “why” part of the equation. You’ve worked really hard to get to the first page of search, now shouldn’t your listing there be crafted to pull more clicks. Of course, that’s common sense, and below we share a favorite tactic. But what about Google SEO brownie points for higher CTR? There’s been a debate for some time among SEOs on whether Google boosts your score because of it, and no one really can say because their formula is always evolving and not shared. BUT… remember two things: Google lives and dies on relevance; and Google has evolved to factor in position on SERPs, CTR, then how well your landing pages engage visitors! Here’s a from a Google Search Console help doc: (more…)
When Google features a snippet from your website, you gain a stronger, better customer base
Those who do not delve deeply into search engine optimization probably haven’t come across the term featured snippets. Landing a featured snippet on Google, however, can vault your website into a new level of success.
What Is a Featured Snippet?
Google created featured snippets, which is a concise answer to their search query that appears on the search page. It’s drawn from a specific search results page with “structured data” properly configured on that page. Along with AdWords and organic search results, a snippet helps enhance the results of the search. It also provides a quick answer to a question that does not require them to click through to any pages. Google does, however, include a link to the webpage. On the snippet, it quotes the text from the website that comprises the answer.
Off-site SEO is a great way to help boost your brand’s online exposure.
The world is changing, and digital marketing continues to lead in the direction of progress. The digital world we live in forces us all to adapt to these changes and integrate them into our overall marketing strategy. When done correctly, it can help expand your brand, generate more leads, and as a result, more sales.
We’ve dedicated our work to this process and have helped countless clients figure out a digital marketing strategy that works for their specific business. Adaptation is your only option, but there are many things to consider. How do you make the right choice with so many options available? Great question. Today, let’s cover one main topic: off-site search engine optimization.
In this article, you’ll discover what off-site SEO is, and why more businesses are requesting a broader marketing plan that takes off-site techniques into account.
What Is Off-Site SEO?
You likely already built and optimized your website to boost the presence and reach of your brand. What you may have overlooked are ways to expand the presence of your site by working where your website isn’t. Hence the term “off-site.”
Let’s make this definition clearer. We like the way that Alpha Mind Studios describes these two concepts. Think of on-site SEO as “the art of making your website friendly to search engines” and off-site SEO as “the promotion of your website and content to external websites.”
Today we want you to consider this off-site approach that can bring traffic directly to your website without doing any work directly on your website. Keep in mind that on-site SEO is incredibly important as well, and we are in no way saying it isn’t. Instead, we are interested in discussing how the additional use of off-site SEO can improve your overall digital marketing plan.
Does Search Engine Optimization Really Matter to My Business?
In short: Yes (but you probably already knew that!) No online business can escape the need for a substantial web presence. Presence is the reason we create websites, to begin with. Google now receives up to 90 percent of all search engine queries made online and reports over 3.5 billion searches made per month.
That high volume of traffic provides us with clear proof of how vital optimization is. If you aren’t well optimized, there is no way you can stand out in the crowd.
Don’t let that scare you! Instead, let this be a message of hope for your brand because there’s a way to boost your presence and improve your bottom line. By utilizing smart off-site techniques, you can bring increased traffic to your website. Let’s now take a look at how to do this. Here are just a few popular off-site SEO tactics:
Pay-per-click (PPC) advertising is a vital way to advertise your brand. Did you know that people are 50% more likely to buy something at your website if they arrive via a PPC ad compared to visiting via an organic search link?
The advantage of this type of advertising is that you get direct feedback about what your leads are doing and how effective your advertising is. If no one is clicking, you’ve probably either got the wrong message or are targeting the wrong audience. Over time, you can make small adjustments to your PPC ads to increase their effectiveness and as a result, increase traffic to your website, which is a significant SEO boost. If a lot of people are visiting your site, that is a signal to Google that your site is valuable, which will make the search engine want your page to rank higher than others.
The internet hasn’t changed the need for great PR.
It’s easy to think that the days of PR are over, however news and mainstream media continue to be a powerful force in today’s world. Simply put, press releases work at getting your brand out into the world and seen by a vast audience. You can boost your ranking by just one news agency picking up your story and featuring it on their website.
Don’t save all of the great content you have just for your site!
Instead, post on other sites to spread your expertise to a new audience. The result? You’ll get additional traffic and backlinks to your website! You likely already run your blog, so guest posting shouldn’t be too complicated for you to implement. The most important thing to keep in mind is that you should partner up with websites that are more likely to have audiences that would be interested in your products or services. If your target demographic is young women, don’t write for a blog that targets older men! Be smart with your decisions, and they will result in an excellent SEO boost and an increase in brand awareness. 61% of consumers have made a purchase based on a blog post– so the effort is indeed worth your time and energy!
A lot of people avoid backlinking simply because it sounds complicated. We have some great news though- it isn’t! All that a backlink is is a link to your website that exists on another website. That’s it. Not so complicated, right? This process is all about partnering with other related sites so that they will include links of yours within their content. Guest posting (as we discussed earlier) is a great way to gain backlinks, but that isn’t your only option. Someone may reference a blog post of yours in their blog post and include a link to your post- that is a backlink! It takes some time and patience to develop a large number of quality backlinks, but it is worth the effort. Search engines notice how many backlinks your site has and uses that as a ranking signal when they select which sites to show first on results pages.
Something to keep in mind with backlinking is that you want to be smart about the anchor text that you use. The anchor text is simply the text that is linked to your page. This text is actually important for Google as it helps it determine if your backlinks are relevant to your brand. Instead of guessing what you think is the right anchor text to use, you can use a tool like Linkio which will help provide you with anchor text suggestions You can even compare to other competitors of yours and get suggestions based on their backlink profile- a big help when trying to improve your rankings compared to your competitors.
The Power Of a Complete Digital Marketing Strategy
A strategy is what makes your optimization effective. You may realize that all of these off-site elements are great, but without proper planning, you won’t get the results you want. Every brand will have a unique strategy that combines both on and off-site SEO. What works for you is based on your brand, demographics, and more. Developing the right plan takes time, and for many brands, they do not have the time to craft what they need to improve their off-site SEO. That is where we come in! We will partner with you to develop the perfect digital marketing plan that’s the ideal fit for you and only you.
Best of all, we never rely on a single SEO factor. We understand that it is the combination of many things such as on and off-site SEO, advertising, social media, and more. These techniques result in a complete plan that will give you the results you want.
Digital marketing is a competitive field, and it’s also one that is always changing. At Webdirexion, we will work with you to develop a plan. We will also adjust that plan over time as the industry changes, or as your audience or objectives change. Interested in learning more? Contact us today!
Our dental office marketing strategy focuses on using conversion rate optimization and best SEO practices to help build a foundation of trust to attract new patients.
Trust. It’s the key principle when it comes to choosing a dental office. Patients are looking for a team of dental professionals they can trust. They need to trust them to take care of their teeth safely while working under sedation. Trust them with their smile. Trust them to enter their personal space. In reality, the entire dental experience is quite intimate. Therefore, the relationships between patients and their dental professionals are more personal than those with other business service providers, such as mechanics for example. As dental marketing professionals, our job is to help dentists and their offices create this trust with the public by putting their greatest benefits and guarantees at the forefront of our marketing efforts.
At Webdirexion, we have a long history of working with clients in the healthcare industry. As such, it was a natural acquisition when we began digital marketing work with dental clients in 2016. I personally began working intensively with dental clients more than a year ago, so I was eager to work with both Padden Dental and Cascade Dental with Webdirexion.
As a team, we decided it’s time we provide an update on some dental clinic marketing work we have been up to this last year. In this article, we will review some of the things we’ve learned with an eye on lessons that could apply to other businesses as well. (more…)