advertising

Online advertising has become more sophisticated in the past few years as smart demographics and split testing features are added to Facebook and Google Adwords.  Remarketing and “retargeting” has become common with ads that follow you around the web.  We write about online advertising on Google, Facebook, and related strategies and tactics for smart digital marketing using these platforms.

Webdirexion Testing Kapow Campaign

Facebook Kapow Split Test & How You Know It’s Done

What if you could optimize content for conversions, plus boost readership — BEFORE your major advertising push? You can. We call this the Facebook Kapow tactic, and in this post I explain how you can pick a winning blog marketing post for engagement out of a pack of 3-5, and also boost its final readership percentage.

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Facebook Kapow Split Test & How You Know It's Done 1

Are Facebook Ads Even Worth My Time?

It used to be that Google was the main place to buy PPC ads. Not anymore. Now Facebook has upped the game with a number of interesting targeting options and types of ads. But is it worth it? Miranda has some thoughts on that.

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