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TOPIC: advertising

Online advertising has become more sophisticated in the past few years as smart demographics and split testing features are added to Facebook and Google Adwords.  Remarketing and “retargeting” has become common with ads that follow you around the web.  We write about online advertising on Google, Facebook, and related strategies and tactics for smart digital marketing using these platforms.

Developing a Cornerstone Content Strategy

Developing a Cornerstone Content Strategy

Cornerstone content should be at the center of your website. As you develop a variety of articles focused on your niche, you should always have SEO in the back of your mind. Incorporating categories and tags, focusing on your meta description, and fine-tuning content can bring more visitors to your website. Develop a cornerstone content strategy to improve click-throughs to your website and generate more traffic.

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