R.A.C.E. – the smart marketing model
At Webdirexion we use a smart digital marketing model called “R.A.C.E.” (developed by Smart Insights and adapted from our experience in the trenches). Here we write about the different component focus areas, including Reach, Act, Convert, and Engage.
Download our RACE services overview
Today’s marketers need to take a wholistic approach to online marketing. With so many new technologies and tactics out there, it’s important to use a smart strategy as the driver. Webdirexion’s founder is recently certified in R.A.C.E. Digital Marketing Planning, and here Scott, Margot, Miranda and the team present the tactics and strategies in action and within a series of overview articles to help you use these timeless principles for success in your own marketing campaigns
You may like to download our overview of services based on R.A.C.E. at left.
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Subscribe to our Webdirexion R.A.C.E. newsletter and we'll send you a free 34 page eBook on winning your own marketing race using smart tactics (Reach. Act. Convert. Engage.). PLUS... we will enter you in a drawing to win a copy of our book, The Marketer's Concise Guide to CRO.