How can Digital Marketing help gather more leads? We’ve prepared a high-level checklist to help you.
You’ve got a budget, goals, and need to prove your digital marketing campaign’s ROI. How can you show your team is meeting its objectives? There are a lot of fancy acronyms and tactical names in this business, but in the end a company lives or dies on qualified leads your sales team can close (B2B) or buying customers for ecommerce and B2C sales.
At Webdirexion LLC, our team uses a marketing model known as “R.A.C.E.” (Reach, Act, Convert, Engage) to organize strategic thinking, the tactics that flow from it, and measurements to meet and exceed goals.
We’ve found this helps solve a lot of the challenges marketer’s face as shown on the chart at right. Take a look at the top three challenges (Producing engaging content, doing it consistently, and proving ROI), and ask yourself how you now measure content effectiveness? Shouldn’t you see direct results in terms of engagement and leads? We think so. We’ve written an eBook about R.A.C.E. strategies and tactics and will send you a copy along with a Digital Marketing checklist.
We recommend you understand how your team is coordinating and focusing on and prioritizing these tasks.
Most studies show that marketer’s are least focused on Conversion Rate Optimization (CRO) — arguably one of the best ROI tactics you can use. This is why we wrote The Marketer’s Concise Guide to CRO. And it’s why the best marketing models have a focus area on conversions. It’s also why the checklist we send you will include the top 25 CRO tips from our well reviewed guide.
Here’s a sample CRO formula from our eBook for you:
The Meclabs CRO formula for landing pages is particularly valuable, once you understand that the probability of a conversion goes up as you master each element of the formula. At Webdirexion, we have found the clarity of a client’s value proposition to be often overlooked. Is your team clearly emphasizing your value proposition and combining it with triggers to motivate your prospects? Enjoy more CRO tips like this in our free R.A.C.E. digital marketing ebook — get it right now at top right.
Webdirexion Digital Marketing Checklist focus on Conversions
Strategy and tactics for more leads and sales plus 25 CRO Tips. Get it now!
- Producing Engaging Content 60% 60%
- Producing Content Consistently 57% 57%
- Measuring ROI of Content Marketing Program 52% 52%
- Dissatisfied with Conversion Rates 41% 41%
Source: Content Marketing Institute 2015 report (first 3 items), Conversion Rate poll from Red Eye.
Click to Enlarge and see the R.A.C.E marketing cycle with customer lead funnel.
Scott serves as CMO & Chief Optimizer on the Webdirexion LLC agency digital marketing team for both development and content marketing strategy, and is the author of the new book, “The Marketer’s Concise Guide to CRO” (Oct. 2015). He is a career marketing communications professional with niche industry specialties in healthcare, law firms, and hotel marketing and holds recent certifications in Google Analytics Mastery (Udemy), and RACE Digital Marketing (Smart Insights). He is currently working toward Professional Certified Marketer (PCM) in Digital Marketing through the American Marketing Association which also requires annual training and 3-year recertification.
Scott has also taught business, web programming and eCommerce courses at colleges in the Portland, Oregon area. He currently teaches WordPress Content Marketing Power, an online course through Udemy, and has spoken at several Content Marketing conferences. When he is not geeking out on a Mac, Nexus 7, or Google Chromebook, he enjoys Tai Chi, walking with his dog (Steggman), and camping trips. Scott says he survives on Coffee and Pizza.