Johannes Gutenberg introduced the printing press to Europe in the 1400s, and revolutionized publishing. WordPress powers over 30% of the world’s websites, and its developers aim to use Gutenberg as a revolutionary way to develop content. We wanted to give our clients a heads up, plus compare the new user interface to the powerful Divi them with its own content builder, so here you can review a video with Scott Frangos, Chief Optimizer for Webdirexion.
Columns and Content Blocks for Different WordPress Page Elements
Here’s how the WordPress folks describe the Gutenberg interface (and why they did it): “Blocks are a great new tool for building engaging content. With blocks, you can insert, rearrange, and style multimedia content with very little technical knowledge. Instead of using custom code, you can add a block and focus on your content.”
Above, the standard content blocks for the initial release of Gutenberg are shown.
What’s next for Gutenberg and WordPress? According to the lead developers of WordPress, “Phase 2 is about thinking outside the box, namely the post and page box, to allow Gutenberg to handle entire-site layouts. We will replace widgets with blocks, so any block will be able to be used in any registered “sidebar” for legacy themes, and we will upgrade “menus” to a navigation block.” The WordPress people are ambitious… and how lucky are we to get this wonderful program for free?
We wanted our clients and followers to get ready for the WordPress 5 Gutenberg new editing experience plus compare Gutenberg to our theme of choice with its own content builder — Divi — so we’ve prepared an overview video, plus a comparison guide with Frequently Asked Questions. Send for our Guide at right.
Below is a quick GIF animation of the new Gutenberg interface:
Get our 3-page
Gutenberg Overview PDF
with Comparison to the DIvi Builder...
Scott serves as CMO & Chief Optimizer on the Webdirexion LLC agency digital marketing team for both development and content marketing strategy, and is the author of the new book, “The Marketer’s Concise Guide to CRO” (Oct. 2015). He is a career marketing communications professional with niche industry specialties in healthcare, law firms, and hotel marketing and holds recent certifications in Google Analytics Mastery (Udemy), and RACE Digital Marketing (Smart Insights). He is currently working toward Professional Certified Marketer (PCM) in Digital Marketing through the American Marketing Association which also requires annual training and 3-year recertification.
Scott has also taught business, web programming and eCommerce courses at colleges in the Portland, Oregon area. He currently teaches WordPress Content Marketing Power, an online course through Udemy, and has spoken at several Content Marketing conferences. When he is not geeking out on a Mac, Nexus 7, or Google Chromebook, he enjoys Tai Chi, walking with his dog (Steggman), and camping trips. Scott says he survives on Coffee and Pizza.