We’re WordPress specialists and also literally wrote a book on CRO — Conversion Rate Optimization — so we were very pleased when a market leading theme developer upped their game and added A/B testing for over 30 modules (like slideshows, tabbed boxes, images, and text components) that are also part of the theme.
Split testing = more leads and customers.
It’s called Divi from Elegant Themes, and aside from the fact it makes layout go much faster with modular components, now with split testing (we sometimes call this “A/B” testing since it is common to test two variations of landing pages, but with this tool you can actually test several more variations) we like it so much we have been using it on all our recent projects including the new Old Town Portland site, The brand new design for Croc’s Casino Resort, and for ProtoCall Services (design by Smith Creative Group) — one of our healthcare clients. This is cutting edge for smart content strategy. (more…)
Scott is Chief Optimizer for Webdirexion and includes Marketing, Content Strategy, WordPress, CSS, Photoshop, Tai Chi, and Coffee among his passions.
This month, my “TacTech Talk” Column (a fusion of Tactical and Technical tips for today’s marketers) discusses Responsive Design vs. Mobile App solutions; and I have an “authentic” Social Media Marketing tactic or two for you.
Responsive, Schmonszive… Responsive or Mobile App Solution?
There are a lot of gurus out there claiming that “responsive design” (your site shrinks according to the size of the mobile device screen) is the only way to go nowadays. Wrong. You have two choices — compromise your desktop view and go for a smartphone/tablet view that looks the same but smaller, or design for desktop, then optimize in an app-like interface for mobile devices. Is one “better” than the other? It’s debateable, and the answer depends on two things: your budget; and how best to serve your visitors. Let’s look at strengths and advantages to both: (more…)
A brand new major WordPress version — WordPress 3.6, “Oscar” — rolls out this month, the result of the fine work by the Automattic team (the engineers behind this leading CMS). It’s open source, as usual, which means free for the download. Of course, the WordPress Foundation can always use your support. Here’s a review and impressions of new features.
Upgrade Note: We’re advising our clients (Webdirexion is a WordPress house, and offers a number of related services for online marketing) to wait a bit for the upgrade until the new version proves itself out — 1-2 weeks.
- Compare Revisions UI Upgrade: There has always been a way to compare post and page revisions — an excellent tool for (more…)
Quick… which site is more ready to engage mobile site visitors and why? We’ll analyze that question in this article.
According to the excellent MM&M/Ogilvy CommonHealth – Healthcare Marketing Trend Report, healthcare marketing spend in 2013 is forecast to show a slight dip while that segment of budget related to digital marketing is on the rise. With the number of adults turning to the internet to research health and treatment options, compare prices and seek doctor reviews it is not surprising that this would be so. Is your healthcare marketing site mobile ready?
According to the Pew Internet Mobile Health 2012 Report :
- 85% of U.S. adults own a mobile phone
- Of these 53% own smartphones
- 52% of smartphone owners gather health information on their phones
Of course a great website is key to healthcare marketing on the internet – as long as (more…)
When it comes to managing Content Marketing and a breakdown of all the related objectives, there’s either a WordPress plugin or a core feature of WordPress itself that has you covered. We’ll take a look at a new Strategic Map of Content Marketing Technologies from Robert Rose at the Content Marketing Institute (CMI) and see how WordPress is a good play for these needs in this post.
In their book, Managing Content Marketing, co-Authors Robert Rose and Joe Pulizzi detailed a “Content Marketing Process” that worked in a cycle from Create and Manage, to Optimize, Aggregate and Curate, to Converse and Listen, to Measure and Learn. Repeat. Now, Robert (who kindly granted me permission to reproduce and add the WordPress elements — thanks Robert), has reworked the diagram based on some new thinking about strategies and tactics after listening to various constituencies. It looks like this:
The current map, copyright 2013 Robert Rose, shows some additional “disruptive solutions” listed in the overlap areas in the square area.
I’m spending a lot of time puzzling out how WordPress can rock for Content Marketers and meet the needs listed in the Map as I work on and update my course, WordPress Content Marketing Power. Webdirexion builds all our custom client sites on the WordPress platform and when I first met Joe Pulizzi, I worked for him as his WordPress developer (and other clients), so I have an intense history of matching marketing goals to the CMS (Content Management/Marketing System).
On the original post at CMI, Robert led by questioning, (more…)
I lead a 3-hour “Bootcamp” at the Portland Digital Marketing Conference this week with a hands on look at WordPress, Google+ and HootSuite — a synergy of marketing systems for professional communicators. So, I thought I would give you a few take-aways, and also provide you access to my slides which have notes, infographics, movies and resource links in them.
Some Digital Marketing Take-aways
- Use the Force — the WordPress Force: Did you know that WordPress has built-in capabilities to create a link directory, or group together special content for workshops, summits, or any type of focus you can think of, buit in? Most developers, designers and marketers miss some of the recent WordPress power that comes out of the box when concepting a new site or a redesign. Most have not understood how WordPress “taxonomies” work. Many also miss newer plugins and ways to configure them to address Content Marketing objectives. One example is our Webdirexion “Social Interaction Wall” which I cover more at the conference and also in my online course — WordPress Content Marketing Power.
- Google+ is becoming a community, video meeting, sharing, engaging, and presenting universe: Marketers seem to be understanding that it is the key to SEO and can really serve to create recognized experts when you use the “author tagging” with rel=author in your code. But it is also a place where you can market videos and events, connect in hangouts, surf hashtags, join communities, and place yourself in the right circles of influence. G+ IS Google. Here’s a circle of speakers from PDX Digital Marketing Conference for you (click “add people” to add them to your G+ network).
- Hootsuite* is your Marketing Automation Center: Did you know that Hootsuite not only drives the major social marketing networks allowing you to post to the big four (and more) all from one screen, but you can also sync and efficiently manage a suite of MailChimp, WordPress sites, SalesForce, and YouTube for an all-in-one marketing automation center? Add in more capabilities like polling from 52 apps currently available, and you have a powerful central control center great for coordinating teams and saving time.
My Digital Marketing Bootcamp Slides
The presentation is divided into three sections — one for Google+, HooteSuite and WordPress — with reference links to case studies, videos, cheat sheets, infographics and more…
* Webdirexion is a HootSuite Pro Solution Partner