With any website and the larger sales funnel, the wise digital marketer is always testing for better conversion results. Does this have to be a major, time-consuming task? No. Do you have to push yourself? Yes.
Today we’ll look at A/B/C testing for a headline and consider both why we want to create such a test and how it compares to other forms of testing.
Let’s look at one we have running right now. We have written three landing page headlines and our testing hypothesis is that only one will compel more visitors to convert to leads. Luckily this is easy to do — no external testing provider required — using our preferred WordPress theme – Divi. Divi comes with built-in A/B (and C and D, etc.) testing. Here’s how it looks in the admin area: (more…)