Last week we got together with three expert panelists on a Google Hangout and “Broadcast” our first of three Social Strategies sessions (you can sample it below). The one hour flew by and I learned a lot about Hangouts “On Air” and also from our experts on, “Is Content Marketing plus Social Media Marketing the New PR?”
Our panelists were Carri Bugbee of Big Deal PR, Lori Weaver of Lexington Business Media, and Pilar Portela of BusinessWire — thanks to each. Thanks also go to our Webdirexion “stream team” of Julie Hume, Wendy Miller, and Danette Sheppard-Vaughn, who monitored the live questions from viewers. There are two more Social Strategies broadcasts coming up the last week of July and August — live viewers win prizes for best questions as judged by the stream team — register now.
Take-aways about the new PR
There are a lot of good tips and strategies on the video, but here are my top three:
- Just posting a press release is not enough — there are less journalists, and they are busy, so they might not see it. You need to reach out via Social Media, and also via “old-school” direct contact tactics.
- You need to (more…)