How do you persuade visitors to proceed from content designed to build awareness, next to your evaluation pieces (like case studies), and finally to become leads? Use marketing funnel strategies. There’s more than one way to do this, so let’s take a look at four concepts and tactics using marketing funnels to convert visitors to prospects, then prospects into leads you can close.1. First Funnel Concept – Understand the process so you can use it to your advantage: I really like the funnel strategy proposed in the infographic from First 10 and Smart Insights (at right) because of the “Buyer Stages” it lists, and the short, pithy sequence of Plan, Reach, Act, Convert, Engage, that it proposes. I also heartily agree with the statement, (more…)
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